A data profile of the people who buy, follow and care about Emotion in Brazil — modelled from more than twelve digital signal sources. Emotion has an estimated audience of 8,084,842 people in Brazil.
Emotion has an estimated audience of 8,084,842 people in Brazil. 67.8% are female, 32.2% are male, average age 39.9. Top brand affinities: JusBrasil, Spanish language, CVC Viagens, Henry Cavill, Adam Sandler.
Top brand affinities include JusBrasil, Spanish language, CVC Viagens, with strongest over-indexing on JusBrasil (1.64× the country average).
Demographically, the Emotion audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Emotion fan in Brazil is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for JusBrasil.
The key figures that characterise the Emotion profile in Brazil.
67.8% are female, 32.2% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 39.9 |
| Estimated audience size | 8,084,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Emotion audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.0% |
| India | 4.5% |
The strongest cross-interests of the Emotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet sitting | Pets & Animals | 2.35× | ||
| 02 | Intimissimi | Fashion & Accessoires | 2.05× | ||
| 03 | Hello Kitty | Kids & Family | 1.93× | ||
| 04 | Tom Welling | Movies & TV | 1.93× | ||
| 05 | Children's literature | Literature | 1.93× | ||
| 06 | Club Nacional de Football | Sports | 1.93× | ||
| 07 | Polo Ralph Lauren | Fashion & Accessoires | 1.92× | ||
| 08 | Henry Cavill | Movies & TV | 1.91× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.91× | ||
| 10 | Homeschooling | Politics & Society | 1.83× | ||
| 11 | Adam Sandler | Movies & TV | 1.77× | ||
| 12 | Christmas decoration | Home & Garden | 1.74× | ||
| 13 | JusBrasil | Internet & Social Media | 1.64× | ||
| 14 | Spanish language | Politics & Society | 1.57× | ||
| 15 | Hering | Pets & Animals | 1.57× | ||
| 16 | CVC Viagens | Travel & Leisure | 1.55× | ||
| 17 | Via Marte | Shopping | 1.53× | ||
| 18 | Cazuza | Music & Radio | 1.52× | ||
| 19 | Keanu Reeves | Movies & TV | 1.51× | ||
| 20 | Coaching | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.30× | |
| Individualism | JOY | 1.26× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Emotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.