Emotion Audience in Germany
Emotion has an estimated audience of 4,919,937 people in Germany. 60.4% are female, 39.6% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Information sensitivity, Figure painting (hobby), Snow White (Fables), Noodle (Gorillaz), Icon (magazine).
The average Emotion fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Information sensitivity, Figure painting (hobby), Snow White (Fables), with strongest over-indexing on Information sensitivity (3.95× the country average). Demographically, the Emotion audience skews more female with an average age of 38.0, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Lifestyle cluster
Demographics of Emotion fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 38.0 |
| Estimated audience size | 4,919,937 |
Audience persona
The typical Emotion fan in Germany is more female, around 38.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Information sensitivity.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,200,570 | 1.12× |
| Bayern | 715,182 | 0.9× |
| Baden-Württemberg | 705,913 | 1.05× |
| Niedersachsen | 549,513 | 1.15× |
| Hessen | 431,785 | 1.15× |
| Rheinland-Pfalz | 235,696 | 0.96× |
| Sachsen | 233,955 | 0.97× |
| Berlin | 223,800 | 1.02× |
| Schleswig-Holstein | 190,450 | 1.08× |
| Brandenburg | 140,061 | 0.92× |
| Hamburg | 128,100 | 1.15× |
| Thüringen | 109,605 | 0.87× |
| Sachsen-Anhalt | 109,173 | 0.86× |
| Mecklenburg-Vorpommern | 80,304 | 0.85× |
| Saarland | 54,411 | 0.9× |
| Bremen | 44,172 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Information sensitivity | 3.95× | Technology & Electronics |
| Figure painting (hobby) | 2.81× | Arts & Culture |
| Snow White (Fables) | 1.53× | Literature |
| Noodle (Gorillaz) | 1.96× | Music & Radio |
| Icon (magazine) | 1.56× | Arts & Culture |
| Bounce (film) | 5.46× | Movies & TV |
| Golem | 1.57× | Technology & Electronics |
| Esra Erol | 2.72× | Movies & TV |
| Headhunters (film) | 2.16× | Movies & TV |
| Glashütte | 1.85× | Travel & Leisure |
| The Equalizer | 2.06× | Movies & TV |
| Certified diabetes educator | 5.46× | Business & Career |
| Celtic mythology | 2.07× | Arts & Culture |
| Throne of Glass | 2.1× | Literature |
| Mie goreng | 2.15× | Food & Beverages |
| Scratching post | 2.14× | Pets & Animals |
| Gloria | 1.69× | Music & Radio |
| Viator | 2.22× | Travel & Leisure |
| Tifo | 2.53× | Sports |
| Huck (magazine) | 3.33× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.14 |
| Pet Ownership | JOY | 1.14 |
| Indulgence | JOY | 1.12 |
| Sports Activity | POWER | 1.1 |
| Mindfulness | BALANCE | 1.08 |
| Social Media Usage | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.0% |
| India | 4.5% |
See Emotion audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Emotion have in Germany?
Emotion has an estimated audience of 4,919,937 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Emotion fans?
60.4% of Emotion fans are female, 39.6% are male, with an average age of 38.0 years.
Which brands do Emotion fans like most?
Emotion fans show strongest brand affinity for Information sensitivity (3.95×), Figure painting (hobby) (2.81×), and Snow White (Fables) (1.53×) over the country average.
Where do Emotion fans live in Germany?
Emotion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,200,570), Bayern (reach 715,182), and Baden-Württemberg (reach 705,913). These three regions account for the largest share of the active audience.
What other brands do Emotion fans also like?
Beyond Emotion itself, the audience over-indexes on Figure painting (hobby) (2.81×), Snow White (Fables) (1.53×), Noodle (Gorillaz) (1.96×), and Icon (magazine) (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Emotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.