Rascasse Audience Intelligence

Emotion Audience in Germany

A data profile of the people who buy, follow and care about Emotion in Germany — modelled from more than twelve digital signal sources. Emotion has an estimated audience of 4,919,937 people in Germany.

#679among Topic in Germany#31in Health

The average Emotion fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tagesschau, Chihuahua (dog), Transfermarkt, with strongest over-indexing on Tagesschau (1.92× the country average).

Demographically, the Emotion audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Emotion fan in Germany is more female, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emotion profile in Germany.

Audience size
4.9M
in Germany
Gender
60.4%♀
39.6% male
Age
38.0
average years
Country rank
#1083
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emotion fans

60.4% are female, 39.6% are male, average age 38.0.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Emotion audience in Germany
MetricValue
Female60.4%
Male39.6%
Average age38.0
Estimated audience size4,919,937
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Emotion audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Emotion audience comes from Germany.

Worldwide audience distribution share by country for Emotion
CountryShare
United States19.1%
Brazil5.0%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emotion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Emotion fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~800K1.12×
02Nordrhein-Westfalen~1M1.11×
03Niedersachsen~500K1.11×
04Hessen~400K1.09×
05Hamburg~100K1.09×
06Schleswig-Holstein~200K1.06×
07Bremen~40K1.02×
08Sachsen~200K0.98×
09Rheinland-Pfalz~200K0.97×
10Brandenburg~100K0.96×
11Saarland~60K0.96×
12Berlin~200K0.93×
13Thüringen~100K0.93×
14Sachsen-Anhalt~100K0.92×
15Mecklenburg-Vorpommern~90K0.92×
16Bayern~700K0.89×
Fig. 06

Affinity by region

Affinity by region — Emotion, Germany
0.89×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emotion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emotion audience
#·InterestCategoryAffinity×
01DairyFood & Beverages2.91×
02Flowering plantHome & Garden2.89×
03Chihuahua (dog)Pets & Animals2.60×
04Shih TzuPets & Animals2.59×
05High schoolBusiness & Career2.54×
06Black catPets & Animals2.48×
07BeaglePets & Animals2.44×
08Yorkshire TerrierPets & Animals2.44×
09French BulldogPets & Animals2.26×
10Siberian HuskyPets & Animals2.26×
11Labrador RetrieverPets & Animals2.23×
12VolunteeringPolitics & Society2.21×
13PatioHome & Garden2.18×
14Artificial intelligenceTechnology & Electronics2.16×
15TransfermarktSports1.93×
16TagesschauMovies & TV1.92×
17House musicMusic & Radio1.80×
18Müller (company)Food & Beverages1.59×
19CelebrityMovies & TV1.53×
20Netto Marken-DiscountShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emotion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emotion audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.30×
SpiritualityBALANCE1.23×
MindfulnessBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emotion audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
Price SensitivityPREMIUM0.92×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emotion have in Germany?

Emotion has an estimated audience of 4,919,937 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Emotion fans?

60.4% of Emotion fans are female, 39.6% are male, with an average age of 38.0 years.

03

Which brands do Emotion fans like most?

Emotion fans show strongest brand affinity for Tagesschau (1.92×), Chihuahua (dog) (2.6×), and Transfermarkt (1.93×) over the country average.

04

Where do Emotion fans live in Germany?

Emotion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~800K), and Bayern (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Emotion fans also like?

Beyond Emotion itself, the audience over-indexes on Chihuahua (dog) (2.6×), Transfermarkt (1.93×), Müller (company) (1.59×), and Netto Marken-Discount (1.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Emotion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Emotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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