A data profile of the people who buy, follow and care about Emotion in India — modelled from more than twelve digital signal sources. Emotion has an estimated audience of 7,338,691 people in India.
Emotion has an estimated audience of 7,338,691 people in India. 25.3% are female, 74.7% are male, average age 31.3. Top brand affinities: Psychology, Videography, Wikipedia, Anthropology, OnePlus.
Top brand affinities include Psychology, Videography, Wikipedia, with strongest over-indexing on Psychology (1.56× the country average).
Demographically, the Emotion audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Emotion fan in India is more male, around 31.3 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Emotion profile in India.
25.3% are female, 74.7% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 31.3 |
| Estimated audience size | 7,338,691 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Emotion audience comes from India.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.0% |
| India | 4.5% |
The strongest cross-interests of the Emotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videography | Internet & Social Media | 2.36× | ||
| 02 | Aesthetics | Home & Garden | 2.03× | ||
| 03 | Real property | Home & Garden | 1.98× | ||
| 04 | Anthropology | Business & Career | 1.93× | ||
| 05 | Emotional intelligence | Health | 1.89× | ||
| 06 | Wikipedia | Internet & Social Media | 1.84× | ||
| 07 | Crystal | Fashion & Accessoires | 1.83× | ||
| 08 | Shutterstock | Internet & Social Media | 1.81× | ||
| 09 | OnePlus | Technology & Electronics | 1.74× | ||
| 10 | Monarchy | Politics & Society | 1.74× | ||
| 11 | Rhetoric | Politics & Society | 1.69× | ||
| 12 | Macau | Travel & Leisure | 1.66× | ||
| 13 | Self-esteem | Health | 1.64× | ||
| 14 | Tibet | Travel & Leisure | 1.63× | ||
| 15 | Hindustan | Politics & Society | 1.59× | ||
| 16 | Self-love | Health | 1.59× | ||
| 17 | Psychology | Business & Career | 1.56× | ||
| 18 | Nikkei 225 | Business & Career | 1.54× | ||
| 19 | Self-confidence | Health | 1.53× | ||
| 20 | Crossword | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.32× | |
| Extroversion | THRILL | 1.14× | |
| Career Orientation | POWER | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Social Media Usage | JOY | 0.91× | |
| Price Sensitivity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Emotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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