A data profile of the people who buy, follow and care about Emotion in Spain — modelled from more than twelve digital signal sources. Emotion has an estimated audience of 3,972,897 people in Spain.
Emotion has an estimated audience of 3,972,897 people in Spain. 63.0% are female, 37.0% are male, average age 42.4. Top brand affinities: Ryanair, Carrefour, EBay, Calzedonia, Paula Echevarría.
Top brand affinities include Ryanair, Carrefour, EBay, with strongest over-indexing on Ryanair (2.79× the country average).
Demographically, the Emotion audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Emotion fan in Spain is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Ryanair.
The key figures that characterise the Emotion profile in Spain.
63.0% are female, 37.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 42.4 |
| Estimated audience size | 3,972,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Emotion audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.0% |
| India | 4.5% |
The strongest cross-interests of the Emotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arezzo | Travel & Leisure | 4.18× | ||
| 02 | Paula Echevarría | Movies & TV | 3.81× | ||
| 03 | Avianca | Travel & Leisure | 2.95× | ||
| 04 | Hotmart | Shopping | 2.93× | ||
| 05 | Ryanair | Travel & Leisure | 2.79× | ||
| 06 | Calzedonia | Fashion & Accessoires | 2.79× | ||
| 07 | Satire | Literature | 2.35× | ||
| 08 | EBay | Shopping | 1.99× | ||
| 09 | Hair conditioner | Beauty & Wellness | 1.93× | ||
| 10 | Travel website | Travel & Leisure | 1.71× | ||
| 11 | Real property | Home & Garden | 1.71× | ||
| 12 | Charity and causes | Business & Career | 1.68× | ||
| 13 | Local food | Food & Beverages | 1.67× | ||
| 14 | El Mueble | Home & Garden | 1.60× | ||
| 15 | Father's Day | Kids & Family | 1.59× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 17 | Carrefour | Shopping | 1.54× | ||
| 18 | Mango | Shopping | 1.54× | ||
| 19 | Self-awareness | Health | 1.53× | ||
| 20 | Documentary movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.37× | |
| Spirituality | BALANCE | 1.23× | |
| Tradition | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.94× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Emotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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