A data profile of the people who buy, follow and care about Emotion in France — modelled from more than twelve digital signal sources. Emotion has an estimated audience of 4,648,436 people in France.
The average Emotion fan in France is 40.5 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Real property, Kitchen, WhatsApp, with strongest over-indexing on Real property (2.16× the country average).
Demographically, the Emotion audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Emotion fan in France is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Real property.
The key figures that characterise the Emotion profile in France.
61.0% are female, 39.0% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 40.5 |
| Estimated audience size | 4,648,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Emotion audience comes from France.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.0% |
| India | 4.5% |
Where the Emotion audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~600K | 1.36× | |
| 02 | Occitanie | ~500K | 1.33× | |
| 03 | Île-de-France | ~1M | 1.18× | |
| 04 | Auvergne-Rhône-Alpes | ~600K | 1.16× | |
| 05 | Grand Est | ~400K | 1.06× | |
| 06 | Hauts-de-France | ~400K | 0.98× | |
| 07 | Provence-Alpes-Côte d'Azur | ~300K | 0.96× | |
| 08 | Pays de la Loire | ~200K | 0.95× | |
| 09 | Bourgogne-Franche-Comté | ~200K | 0.95× | |
| 10 | Centre-Val de Loire | ~200K | 0.92× | |
| 11 | Normandy | ~200K | 0.84× | |
| 12 | Brittany | ~200K | 0.81× | |
| 13 | Corsica | ~20K | 0.78× |
The strongest cross-interests of the Emotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eye shadow | Beauty & Wellness | 3.10× | ||
| 02 | Permanent residency | Business & Career | 3.00× | ||
| 03 | Tinder | Internet & Social Media | 3.00× | ||
| 04 | Kitchen garden | Home & Garden | 3.00× | ||
| 05 | Fiberglass | Technology & Electronics | 3.00× | ||
| 06 | Improvisation | Music & Radio | 3.00× | ||
| 07 | Nail salon | Beauty & Wellness | 2.93× | ||
| 08 | Artificial nails | Beauty & Wellness | 2.81× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 2.52× | ||
| 10 | Mango | Shopping | 2.29× | ||
| 11 | Real property | Home & Garden | 2.16× | ||
| 12 | Western Union | Business & Career | 2.12× | ||
| 13 | Le Bon Marché | Shopping | 2.10× | ||
| 14 | Habitat | Shopping | 1.95× | ||
| 15 | Skin care | Beauty & Wellness | 1.88× | ||
| 16 | Volunteering | Politics & Society | 1.88× | ||
| 17 | Kitchen | Home & Garden | 1.78× | ||
| 18 | Poetry | Literature | 1.74× | ||
| 19 | Google Maps | Internet & Social Media | 1.59× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Mindfulness | BALANCE | 1.65× | |
| Community Orientation | OPEN | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.89× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Price Sensitivity | PREMIUM | 0.94× |
Emotion has an estimated audience of 4,648,436 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
61.0% of Emotion fans are female, 39.0% are male, with an average age of 40.5 years.
Emotion fans show strongest brand affinity for Real property (2.16×), Kitchen (1.78×), and WhatsApp (1.57×) over the country average.
Emotion fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Nouvelle-Aquitaine (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Emotion itself, the audience over-indexes on Kitchen (1.78×), WhatsApp (1.57×), Google Maps (1.59×), and Permanent residency (3×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Emotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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