A data profile of the people who buy, follow and care about Habitat in France — modelled from more than twelve digital signal sources. Habitat has an estimated audience of 4,639,333 people in France.
The average Habitat fan in France is 44.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Paris Saint-Germain, France, Monoprix, with strongest over-indexing on Paris Saint-Germain (2.09× the country average).
Demographically, the Habitat audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Pet Ownership, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Habitat fan in France is more female, around 44.4 years old, with strong Pet Ownership tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Habitat profile in France.
65.6% are female, 34.4% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 44.4 |
| Estimated audience size | 4,639,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Habitat audience comes from France.
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 14.2% |
| France | 12.5% |
Where the Habitat audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.89× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 1.35× | |
| 03 | Auvergne-Rhône-Alpes | ~600K | 1.24× | |
| 04 | Nouvelle-Aquitaine | ~400K | 0.99× | |
| 05 | Occitanie | ~400K | 0.97× | |
| 06 | Brittany | ~200K | 0.91× | |
| 07 | Normandy | ~200K | 0.90× | |
| 08 | Pays de la Loire | ~200K | 0.88× | |
| 09 | Hauts-de-France | ~300K | 0.87× | |
| 10 | Grand Est | ~300K | 0.86× | |
| 11 | Corsica | ~20K | 0.86× | |
| 12 | Centre-Val de Loire | ~100K | 0.68× | |
| 13 | Bourgogne-Franche-Comté | ~100K | 0.63× |
The strongest cross-interests of the Habitat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Saint-Germain | Sports | 2.09× | ||
| 02 | Monoprix | Shopping | 2.04× | ||
| 03 | Soul music | Music & Radio | 2.02× | ||
| 04 | H&M | Shopping | 1.98× | ||
| 05 | La Redoute | Shopping | 1.91× | ||
| 06 | Lego | Kids & Family | 1.90× | ||
| 07 | Parent | Kids & Family | 1.88× | ||
| 08 | Internet & Social Media | 1.87× | |||
| 09 | Sephora | Shopping | 1.84× | ||
| 10 | IKEA | Home & Garden | 1.80× | ||
| 11 | X | Internet & Social Media | 1.75× | ||
| 12 | Spotify | Internet & Social Media | 1.70× | ||
| 13 | Celebrity | Movies & TV | 1.68× | ||
| 14 | Handicraft | Home & Garden | 1.66× | ||
| 15 | Flower | Home & Garden | 1.65× | ||
| 16 | France | Travel & Leisure | 1.61× | ||
| 17 | Castorama | Shopping | 1.58× | ||
| 18 | Animal | Pets & Animals | 1.57× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.42× | |
| Social Media Usage | JOY | 1.26× | |
| Design Affinity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.77× | |
| Career Orientation | POWER | 0.85× | |
| Patriotism | CONSERVATISM | 0.87× |
Habitat's target market in France covers an estimated 4,639,333 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
65.6% of the Habitat audience are female, 34.4% are male, with an average age of 44.4 years.
Habitat fans show strongest brand affinity for Paris Saint-Germain (2.09×), France (1.61×), and Monoprix (2.04×) over the country average.
Habitat fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~600K), and Provence-Alpes-Côte d'Azur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Habitat itself, the audience over-indexes on France (1.61×), Monoprix (2.04×), X (1.75×), and IKEA (1.8×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Habitat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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