Habitat Audience in Brazil
Habitat has an estimated audience of 1,295,118 people in Brazil. 66.1% are female, 33.9% are male, average age 44.2. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
Category: Shopping · Type: Brand · Subtype: Furniture shop
Demographics
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 44.2 |
| Estimated audience size | 1,295,118 |
Top regions in Brazil
- São Paulo: reach 233,072 (affinity 0.69×)
- Minas Gerais: reach 114,386 (affinity 0.85×)
- Rio de Janeiro: reach 109,592 (affinity 0.9×)
- Bahia: reach 101,132 (affinity 1.18×)
- Santa Catarina: reach 74,264 (affinity 1.25×)
- Rio Grande do Sul: reach 68,797 (affinity 0.9×)
- Pernambuco: reach 60,200 (affinity 1.01×)
- Ceará: reach 55,095 (affinity 0.97×)
- Paraná: reach 50,484 (affinity 0.64×)
- Pará: reach 47,755 (affinity 1.13×)
Worldwide distribution
- United States: 22.7% of worldwide audience
- United Kingdom: 16.3% of worldwide audience
- France: 13.3% of worldwide audience
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.