X Audience in France
X has an estimated audience of 14,729,697 people in France. 46.7% are female, 53.3% are male, average age 41.4. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: WeTransfer, ICloud, Natural skin care, Wig, Ring (jewellery).
The average X fan in France is 41.4 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include WeTransfer, ICloud, Natural skin care, with strongest over-indexing on WeTransfer (1.57× the country average). Demographically, the X audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of X fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 41.4 |
| Estimated audience size | 14,729,697 |
Audience persona
The typical X fan in France is balanced, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for WeTransfer.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,547,256 | 1.35× |
| Auvergne-Rhône-Alpes | 1,739,690 | 1× |
| Hauts-de-France | 1,542,777 | 1.19× |
| Occitanie | 1,339,137 | 1.05× |
| Grand Est | 1,333,280 | 1.12× |
| Nouvelle-Aquitaine | 1,213,730 | 0.94× |
| Provence-Alpes-Côte d'Azur | 1,067,807 | 0.98× |
| Pays de la Loire | 797,034 | 0.97× |
| Brittany | 724,096 | 1.01× |
| Normandy | 723,410 | 1.01× |
| Bourgogne-Franche-Comté | 542,297 | 0.91× |
| Centre-Val de Loire | 536,255 | 0.97× |
| Corsica | 37,192 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WeTransfer | 1.57× | Internet & Social Media |
| ICloud | 1.71× | Technology & Electronics |
| Natural skin care | 1.7× | Beauty & Wellness |
| Wig | 1.61× | Beauty & Wellness |
| Ring (jewellery) | 1.59× | Fashion & Accessoires |
| Payment system | 1.67× | Shopping |
| Hair straightening | 1.8× | Beauty & Wellness |
| Curly Hair | 1.93× | Beauty & Wellness |
| Lionel Jospin | 1.69× | Politics & Society |
| Lace wig | 1.61× | Beauty & Wellness |
| Self-love | 1.56× | Health |
| Bershka | 1.53× | Shopping |
| Braid | 1.59× | Home & Garden |
| Makeup Tutorials | 1.69× | Beauty & Wellness |
| Long hair | 1.71× | Beauty & Wellness |
| Isabel Marant | 1.62× | Fashion & Accessoires |
| Wedding photography | 1.72× | Technology & Electronics |
| Engagement ring | 1.75× | Fashion & Accessoires |
| Eyelash extensions | 1.56× | Beauty & Wellness |
| Nail polish | 1.54× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.31 |
| Mindfulness | BALANCE | 1.29 |
| Indulgence | JOY | 1.28 |
| Social Media Usage | JOY | 1.19 |
| Patriotism | CONSERVATISM | 1.13 |
| Price Sensitivity | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 7.7% |
| United Kingdom | 3.5% |
See X audiences in other countries
More Social media audiences in France
Frequently asked questions
How many fans does X have in France?
X has an estimated audience of 14,729,697 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of X fans?
46.7% of X fans are female, 53.3% are male, with an average age of 41.4 years.
Which brands do X fans like most?
X fans show strongest brand affinity for WeTransfer (1.57×), ICloud (1.71×), and Natural skin care (1.7×) over the country average.
Where do X fans live in France?
X fans in France are most concentrated in Île-de-France (reach 3,547,256), Auvergne-Rhône-Alpes (reach 1,739,690), and Hauts-de-France (reach 1,542,777). These three regions account for the largest share of the active audience.
What other brands do X fans also like?
Beyond X itself, the audience over-indexes on ICloud (1.71×), Natural skin care (1.7×), Wig (1.61×), and Ring (jewellery) (1.59×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.