A data profile of the people who buy, follow and care about Emotion in Italy — modelled from more than twelve digital signal sources. Emotion has an estimated audience of 7,137,837 people in Italy.
Emotion has an estimated audience of 7,137,837 people in Italy. 62.7% are female, 37.3% are male, average age 41.5. Top brand affinities: Volunteering, Wikipedia, General practitioner, Mediaset, Dentistry.
Top brand affinities include Volunteering, Wikipedia, General practitioner, with strongest over-indexing on Volunteering (1.83× the country average).
Demographically, the Emotion audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Emotion fan in Italy is more female, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Emotion profile in Italy.
62.7% are female, 37.3% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 41.5 |
| Estimated audience size | 7,137,837 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Emotion audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.0% |
| India | 4.5% |
The strongest cross-interests of the Emotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 2.58× | ||
| 02 | Marella | Fashion & Accessoires | 2.58× | ||
| 03 | Gypsy style | Fashion & Accessoires | 2.58× | ||
| 04 | Improvisation | Music & Radio | 2.39× | ||
| 05 | Rose | Home & Garden | 2.06× | ||
| 06 | Pride | Politics & Society | 2.01× | ||
| 07 | General practitioner | Health | 1.99× | ||
| 08 | Doctor of Medicine | Business & Career | 1.88× | ||
| 09 | Volunteering | Politics & Society | 1.83× | ||
| 10 | Wikipedia | Internet & Social Media | 1.83× | ||
| 11 | Dentistry | Business & Career | 1.79× | ||
| 12 | Satire | Literature | 1.72× | ||
| 13 | Breastfeeding | Kids & Family | 1.67× | ||
| 14 | Stradivarius | Shopping | 1.59× | ||
| 15 | Robert Redford | Movies & TV | 1.59× | ||
| 16 | Emotional intelligence | Health | 1.58× | ||
| 17 | Australian Shepherd | Pets & Animals | 1.58× | ||
| 18 | Mediaset | Technology & Electronics | 1.56× | ||
| 19 | Arezzo | Travel & Leisure | 1.53× | ||
| 20 | Tinder | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.24× | |
| Mindfulness | BALANCE | 1.15× | |
| Convenience Orientation | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| DIY Mentality | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Emotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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