A data profile of the people who buy, follow and care about Emotion in Portugal — modelled from more than twelve digital signal sources. Emotion has an estimated audience of 1,336,021 people in Portugal.
The average Emotion fan in Portugal is 43.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Romance novels, Hair conditioner, Oysho, with strongest over-indexing on Romance novels (1.58× the country average).
Demographically, the Emotion audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Emotion fan in Portugal is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Romance novels.
The key figures that characterise the Emotion profile in Portugal.
63.6% are female, 36.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 43.8 |
| Estimated audience size | 1,336,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Emotion audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.0% |
| India | 4.5% |
Where the Emotion audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.41× | |
| 02 | Braga District | ~200K | 1.18× | |
| 03 | Porto District | ~300K | 1.13× | |
| 04 | Faro District | ~100K | 1.13× | |
| 05 | Santarém District | ~70K | 1.13× | |
| 06 | Leiria District | ~80K | 1.12× | |
| 07 | Vila Real District | ~30K | 1.07× | |
| 08 | Setúbal District | ~200K | 1.06× | |
| 09 | Aveiro District | ~100K | 1.05× | |
| 10 | Beja District | ~20K | 0.99× | |
| 11 | Portalegre District | ~10K | 0.99× | |
| 12 | Guarda District | ~20K | 0.98× | |
| 13 | Bragança District | ~20K | 0.98× | |
| 14 | Coimbra District | ~60K | 0.97× | |
| 15 | Viseu District | ~50K | 0.97× | |
| 16 | Castelo Branco District | ~20K | 0.97× | |
| 17 | Évora District | ~20K | 0.96× | |
| 18 | Azores | ~30K | 0.95× | |
| 19 | Viana do Castelo District | ~30K | 0.95× | |
| 20 | Madeira | ~40K | 0.94× |
The strongest cross-interests of the Emotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Casas Bahia | Shopping | 2.68× | ||
| 02 | Kérastase | Beauty & Wellness | 1.90× | ||
| 03 | SporTV | Sports | 1.89× | ||
| 04 | Chicco | Kids & Family | 1.87× | ||
| 05 | C&A | Shopping | 1.84× | ||
| 06 | Mascara | Beauty & Wellness | 1.70× | ||
| 07 | Zara Kids | Fashion & Accessoires | 1.70× | ||
| 08 | Sport Club Corinthians Paulista | Sports | 1.66× | ||
| 09 | Cheesecake | Food & Beverages | 1.61× | ||
| 10 | Romance novels | Literature | 1.58× | ||
| 11 | Hair conditioner | Beauty & Wellness | 1.58× | ||
| 12 | Waxing | Beauty & Wellness | 1.58× | ||
| 13 | Artificial nails | Beauty & Wellness | 1.58× | ||
| 14 | Eyelash extensions | Beauty & Wellness | 1.58× | ||
| 15 | Sweepstakes | Games | 1.58× | ||
| 16 | Lip gloss | Beauty & Wellness | 1.58× | ||
| 17 | Department store | Shopping | 1.58× | ||
| 18 | Face powder | Beauty & Wellness | 1.58× | ||
| 19 | Oysho | Fashion & Accessoires | 1.53× | ||
| 20 | Hotmart | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.48× | |
| Indulgence | JOY | 1.24× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.87× | |
| Community Orientation | OPEN | 0.92× | |
| Tradition | CONSERVATISM | 0.99× |
Emotion has an estimated audience of 1,336,021 people in Portugal, concentrated in Lisbon District and Porto District.
63.6% of Emotion fans are female, 36.4% are male, with an average age of 43.8 years.
Emotion fans show strongest brand affinity for Romance novels (1.58×), Hair conditioner (1.58×), and Oysho (1.53×) over the country average.
Emotion fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Emotion itself, the audience over-indexes on Hair conditioner (1.58×), Oysho (1.53×), Waxing (1.58×), and Artificial nails (1.58×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Emotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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