Patio Audience in Germany
A data profile of the people who buy, follow and care about Patio in Germany — modelled from more than twelve digital signal sources. Patio has an estimated audience of 5,849,280 people in Germany.
The average Patio fan in Germany is 45.9 years old, balanced, and lives primarily in Niedersachsen.
The audience is concentrated in Niedersachsen, Bayern, Nordrhein-Westfalen.
Top brand affinities include FC Bayern Munich, Lidl, Entertainment, with strongest over-indexing on FC Bayern Munich (2.03× the country average).
Demographically, the Patio audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Patio fan in Germany is balanced, around 45.9 years old, with strong Pet Ownership tendencies and a notable affinity for FC Bayern Munich.
At a glance
The key figures that characterise the Patio profile in Germany.
Search interest · 12-month trend
Demographics of Patio fans
53.2% are female, 46.8% are male, average age 45.9.
Gender split
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 45.9 |
| Estimated audience size | 5,849,280 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 31% |
Worldwide distribution
of the worldwide Patio audience comes from Germany.
| Country | Share |
|---|---|
| United States | 34.2% |
| United Kingdom | 8.1% |
| Germany | 7.8% |
Geography
Where the Patio audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~2M | 3.14× | |
| 02 | Schleswig-Holstein | ~500K | 2.52× | |
| 03 | Berlin | ~600K | 2.29× | |
| 04 | Hamburg | ~200K | 1.58× | |
| 05 | Bayern | ~1M | 1.16× | |
| 06 | Bremen | ~40K | 0.85× | |
| 07 | Saarland | ~50K | 0.70× | |
| 08 | Brandenburg | ~100K | 0.67× | |
| 09 | Mecklenburg-Vorpommern | ~70K | 0.64× | |
| 10 | Thüringen | ~90K | 0.63× | |
| 11 | Sachsen-Anhalt | ~90K | 0.60× | |
| 12 | Hessen | ~200K | 0.54× | |
| 13 | Rheinland-Pfalz | ~200K | 0.54× | |
| 14 | Sachsen | ~200K | 0.53× | |
| 15 | Nordrhein-Westfalen | ~600K | 0.48× | |
| 16 | Baden-Württemberg | ~400K | 0.45× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Patio audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lidl | Shopping | 2.52× | ||
| 02 | SV Werder Bremen | Sports | 2.50× | ||
| 03 | Eintracht Frankfurt | Sports | 2.46× | ||
| 04 | ImmoScout24 | Home & Garden | 2.42× | ||
| 05 | Garden | Home & Garden | 2.21× | ||
| 06 | IKEA | Home & Garden | 2.11× | ||
| 07 | Bundesliga | Sports | 2.06× | ||
| 08 | FC Bayern Munich | Sports | 2.03× | ||
| 09 | Harry Potter | Movies & TV | 2.01× | ||
| 10 | Leisure | Travel & Leisure | 1.96× | ||
| 11 | Vehicles | Cars & Mobility | 1.83× | ||
| 12 | Pets | Pets & Animals | 1.82× | ||
| 13 | Sports | Sports | 1.74× | ||
| 14 | Outdoor recreation | Sports | 1.66× | ||
| 15 | Entertainment | Movies & TV | 1.65× | ||
| 16 | Food | Food & Beverages | 1.64× | ||
| 17 | Food and drink | Food & Beverages | 1.56× | ||
| 18 | Reading | Literature | 1.56× | ||
| 19 | Arts and music | Arts & Culture | 1.54× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Patio audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.99× | |
| Sustainability | BALANCE | 1.83× | |
| Healthy Lifestyle | BALANCE | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.00× | |
| Convenience Orientation | PREMIUM | 1.01× | |
| Extroversion | THRILL | 1.02× |
Frequently asked questions
How many fans does Patio have in Germany?
Patio has an estimated audience of 5,849,280 people in Germany, concentrated in Niedersachsen and Bayern.
What is the gender split and age of Patio fans?
53.2% of Patio fans are female, 46.8% are male, with an average age of 45.9 years.
Which brands do Patio fans like most?
Patio fans show strongest brand affinity for FC Bayern Munich (2.03×), Lidl (2.52×), and Entertainment (1.65×) over the country average.
Where do Patio fans live in Germany?
Patio fans in Germany are most concentrated in Niedersachsen (reach ~2M), Bayern (reach ~1M), and Nordrhein-Westfalen (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Patio fans also like?
Beyond Patio itself, the audience over-indexes on Lidl (2.52×), Entertainment (1.65×), Bundesliga (2.06×), and Sports (1.74×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Patio audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Patio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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