Patio Audience in Germany
Patio has an estimated audience of 5,849,280 people in Germany. 53.2% are female, 46.8% are male, average age 45.9. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Lidl, Harry Potter, Entertainment, Sports, Vehicles.
The average Patio fan in Germany is 45.9 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Lidl, Harry Potter, Entertainment, with strongest over-indexing on Lidl (2.52× the country average). Demographically, the Patio audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Patio fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 45.9 |
| Estimated audience size | 5,849,280 |
Audience persona
The typical Patio fan in Germany is balanced, around 45.9 years old, with strong DIY Mentality tendencies and a notable affinity for Lidl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 1,213,247 | 2.14× |
| Nordrhein-Westfalen | 799,123 | 0.62× |
| Bayern | 563,889 | 0.6× |
| Berlin | 490,411 | 1.88× |
| Schleswig-Holstein | 450,288 | 2.14× |
| Baden-Württemberg | 447,598 | 0.56× |
| Hamburg | 343,417 | 2.6× |
| Hessen | 328,345 | 0.74× |
| Rheinland-Pfalz | 171,866 | 0.59× |
| Sachsen | 170,960 | 0.6× |
| Brandenburg | 131,307 | 0.72× |
| Thüringen | 77,351 | 0.52× |
| Sachsen-Anhalt | 68,590 | 0.45× |
| Mecklenburg-Vorpommern | 54,221 | 0.49× |
| Bremen | 43,787 | 0.88× |
| Saarland | 34,982 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lidl | 2.52× | Shopping |
| Harry Potter | 2.01× | Movies & TV |
| Entertainment | 1.65× | Movies & TV |
| Sports | 1.74× | Sports |
| Vehicles | 1.83× | Cars & Mobility |
| FC Bayern Munich | 2.03× | Sports |
| Bundesliga | 2.06× | Sports |
| Garden | 2.21× | Home & Garden |
| Food and drink | 1.56× | Food & Beverages |
| SV Werder Bremen | 2.5× | Sports |
| Food | 1.64× | Food & Beverages |
| Gala | 2.44× | News |
| Business and industry | 1.51× | Business & Career |
| Arts and music | 1.54× | Arts & Culture |
| Pets | 1.82× | Pets & Animals |
| Outdoor recreation | 1.66× | Sports |
| IKEA | 2.11× | Home & Garden |
| ImmoScout24 | 2.42× | Home & Garden |
| Eintracht Frankfurt | 2.46× | Sports |
| Reading | 1.56× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.54 |
| Design Affinity | PREMIUM | 1.52 |
| Sports Activity | POWER | 1.26 |
| Sustainability | BALANCE | 1.23 |
| Luxury Orientation | PREMIUM | 1.13 |
| Urban Lifestyle | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| United Kingdom | 8.1% |
| Germany | 7.8% |
See Patio audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Patio have in Germany?
Patio has an estimated audience of 5,849,280 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Patio fans?
53.2% of Patio fans are female, 46.8% are male, with an average age of 45.9 years.
Which brands do Patio fans like most?
Patio fans show strongest brand affinity for Lidl (2.52×), Harry Potter (2.01×), and Entertainment (1.65×) over the country average.
Where do Patio fans live in Germany?
Patio fans in Germany are most concentrated in Niedersachsen (reach 1,213,247), Nordrhein-Westfalen (reach 799,123), and Bayern (reach 563,889). These three regions account for the largest share of the active audience.
What other brands do Patio fans also like?
Beyond Patio itself, the audience over-indexes on Harry Potter (2.01×), Entertainment (1.65×), Sports (1.74×), and Vehicles (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Patio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.