Alternative medicine Audience in United States

Alternative medicine logo

Alternative medicine has an estimated audience of 29,604,763 people in United States. 66.9% are female, 33.1% are male, average age 41.5. Top regions: California, Florida, Texas. Top brand affinities: Beauty, Hair Extensions, Self-love, Quality of life, Self care.

The average Alternative medicine fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Beauty, Hair Extensions, Self-love, with strongest over-indexing on Beauty (1.75× the country average). Demographically, the Alternative medicine audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Alternative medicine fans

Demographic split for Alternative medicine audience in United States
MetricValue
Female66.9%
Male33.1%
Average age41.5
Estimated audience size29,604,763

Audience persona

The typical Alternative medicine fan in United States is more female, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Alternative medicine in United States
RegionReachAffinity
California3,222,5010.99×
Florida2,694,9391.34×
Texas2,462,4450.97×
New York1,627,0110.98×
Georgia999,0901.1×
Pennsylvania915,9230.92×
Illinois882,4930.89×
North Carolina879,3200.99×
Ohio837,3240.92×
Virginia778,1051.08×
New Jersey721,0810.96×
Michigan720,7970.93×
Tennessee704,3931.19×
Arizona669,2371.11×
Colorado605,0991.3×
Massachusetts533,0580.91×
Missouri507,6261.06×
South Carolina490,8911.1×
Washington480,5940.81×
Oregon472,3491.39×
Indiana471,7390.87×
Maryland440,3010.86×
Wisconsin412,5520.93×
Utah402,7181.52×
Oklahoma375,6421.14×
Minnesota373,9660.88×
Kentucky369,6891×
Louisiana356,4230.93×
Alabama291,4880.7×
Connecticut274,2240.92×
Mississippi251,9761.03×
Iowa223,8610.92×
Nevada217,4810.76×
Arkansas208,5890.86×
Kansas207,4220.89×
New Mexico193,5221.3×
Idaho165,8991.12×
South Dakota129,9011.9×
Nebraska129,6920.87×
West Virginia120,5560.87×
Hawaii108,4330.85×
New Hampshire93,4900.8×
Maine84,5820.8×
Washington, District of Columbia75,3980.85×
Wyoming70,7521.61×
Montana69,9160.85×
Rhode Island62,0640.66×
Delaware57,2650.7×
North Dakota55,3350.91×
Vermont49,9450.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alternative medicine audience
BrandAffinityCategory
Beauty1.75×Beauty & Wellness
Hair Extensions2.75×Beauty & Wellness
Self-love2.18×Health
Quality of life1.54×Health
Self care1.89×Health
Old Navy1.61×Fashion & Accessoires
Wig1.93×Beauty & Wellness
Skin care1.64×Beauty & Wellness
Curly Hair2.23×Beauty & Wellness
Wellness (alternative medicine)2.39×Health
Braid2.09×Home & Garden
Natural skin care2.19×Beauty & Wellness
Meditation1.53×Health
Etsy1.53×Fashion & Accessoires
Pet food1.53×Pets & Animals
Self-help1.97×Health
Hair straightening2.03×Beauty & Wellness
Dog food1.57×Pets & Animals
Natural product1.7×Food & Beverages
Spirituality1.55×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alternative medicine audience
TraitClusterScore
MindfulnessBALANCE1.62
Healthy LifestyleBALANCE1.43
Risk AppetiteTHRILL1.33
SustainabilityBALANCE1.19
Design AffinityPREMIUM1.19
SpiritualityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Alternative medicine
CountryShare
United States28.0%
Italy5.0%
India4.6%

See Alternative medicine audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Alternative medicine have in United States?

Alternative medicine has an estimated audience of 29,604,763 people in United States, concentrated in California and Florida.

What is the gender split and age of Alternative medicine fans?

66.9% of Alternative medicine fans are female, 33.1% are male, with an average age of 41.5 years.

Which brands do Alternative medicine fans like most?

Alternative medicine fans show strongest brand affinity for Beauty (1.75×), Hair Extensions (2.75×), and Self-love (2.18×) over the country average.

Where do Alternative medicine fans live in United States?

Alternative medicine fans in United States are most concentrated in California (reach 3,222,501), Florida (reach 2,694,939), and Texas (reach 2,462,445). These three regions account for the largest share of the active audience.

What other brands do Alternative medicine fans also like?

Beyond Alternative medicine itself, the audience over-indexes on Hair Extensions (2.75×), Self-love (2.18×), Quality of life (1.54×), and Self care (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alternative medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.