A data profile of the people who buy, follow and care about Alternative medicine in Spain — modelled from more than twelve digital signal sources. Alternative medicine has an estimated audience of 2,115,825 people in Spain.
The average Alternative medicine fan in Spain is 41.7 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Entertainment, Food and drink, Movies, with strongest over-indexing on Entertainment (1.57× the country average).
Demographically, the Alternative medicine audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Alternative medicine fan in Spain is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Entertainment.
The key figures that characterise the Alternative medicine profile in Spain.
71.3% are female, 28.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 41.7 |
| Estimated audience size | 2,115,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Alternative medicine audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.0% |
| Italy | 5.0% |
| India | 4.6% |
Where the Alternative medicine audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.28× | |
| 02 | Canary Islands | ~100K | 1.13× | |
| 03 | Cantabria | ~30K | 1.08× | |
| 04 | Navarre | ~30K | 1.07× | |
| 05 | Extremadura | ~50K | 1.04× | |
| 06 | Principality of Asturias | ~50K | 1.00× | |
| 07 | Aragon | ~60K | 0.99× | |
| 08 | Region of Murcia | ~70K | 0.98× | |
| 09 | Castilla-La Mancha | ~80K | 0.96× | |
| 10 | Balearic Islands | ~60K | 0.96× | |
| 11 | Castile and León | ~90K | 0.95× | |
| 12 | Galicia | ~90K | 0.93× | |
| 13 | Basque Autonomous Country | ~70K | 0.93× | |
| 14 | Comunidad Valenciana | ~200K | 0.88× | |
| 15 | Andalusia | ~300K | 0.83× | |
| 16 | Catalonia | ~300K | 0.81× | |
| 17 | Community of Madrid | ~300K | 0.80× |
The strongest cross-interests of the Alternative medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | medicina natural | Health | 4.14× | ||
| 02 | Wellness (alternative medicine) | Health | 3.70× | ||
| 03 | Affiliate marketing | Business & Career | 3.33× | ||
| 04 | Empresario | Business & Career | 2.95× | ||
| 05 | Non-fiction books | Literature | 2.88× | ||
| 06 | Self-love | Health | 2.85× | ||
| 07 | Creative writing | Business & Career | 2.72× | ||
| 08 | Self-knowledge (psychology) | Health | 2.32× | ||
| 09 | Natural skin care | Beauty & Wellness | 2.24× | ||
| 10 | Self-esteem | Health | 2.21× | ||
| 11 | Emotional intelligence | Health | 2.15× | ||
| 12 | Novel | Literature | 1.97× | ||
| 13 | Personal development | Business & Career | 1.70× | ||
| 14 | Well-being | Health | 1.67× | ||
| 15 | TikTok | Internet & Social Media | 1.64× | ||
| 16 | Movies | Movies & TV | 1.61× | ||
| 17 | Motivation | Business & Career | 1.60× | ||
| 18 | Food and drink | Food & Beverages | 1.59× | ||
| 19 | Entertainment | Movies & TV | 1.57× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.85× | |
| Pet Ownership | JOY | 1.48× | |
| Healthy Lifestyle | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Quality Awareness | PREMIUM | 0.83× | |
| DIY Mentality | THRILL | 0.86× |
Alternative medicine has an estimated audience of 2,115,825 people in Spain, concentrated in Andalusia and Catalonia.
71.3% of Alternative medicine fans are female, 28.7% are male, with an average age of 41.7 years.
Alternative medicine fans show strongest brand affinity for Entertainment (1.57×), Food and drink (1.59×), and Movies (1.61×) over the country average.
Alternative medicine fans in Spain are most concentrated in Andalusia (reach ~300K), Catalonia (reach ~300K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Alternative medicine itself, the audience over-indexes on Food and drink (1.59×), Movies (1.61×), Consumer electronics (1.57×), and Self-love (2.85×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Alternative medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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