A data profile of the people who buy, follow and care about Novel in Spain — modelled from more than twelve digital signal sources. Novel has an estimated audience of 6,470,529 people in Spain.
Novel has an estimated audience of 6,470,529 people in Spain. 67.9% are female, 32.1% are male, average age 43.3. Top brand affinities: Bookselling, Crime fiction, E-book readers, Tinder, Non-fiction books.
Top brand affinities include Bookselling, Crime fiction, E-book readers, with strongest over-indexing on Bookselling (3.79× the country average).
Demographically, the Novel audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Novel fan in Spain is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Bookselling.
The key figures that characterise the Novel profile in Spain.
67.9% are female, 32.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 43.3 |
| Estimated audience size | 6,470,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Novel audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.5% |
| China | 7.2% |
| Japan | 6.8% |
The strongest cross-interests of the Novel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crime fiction | Literature | 5.31× | ||
| 02 | Goodreads | Literature | 5.31× | ||
| 03 | Young-adult fiction | Literature | 5.31× | ||
| 04 | Book discussion club | Literature | 5.22× | ||
| 05 | Tinder | Internet & Social Media | 4.17× | ||
| 06 | Public library | Literature | 4.02× | ||
| 07 | Detective fiction | Literature | 3.98× | ||
| 08 | Non-fiction books | Literature | 3.80× | ||
| 09 | Bookselling | Literature | 3.79× | ||
| 10 | E-book readers | Technology & Electronics | 3.77× | ||
| 11 | Mystery fiction | Literature | 2.92× | ||
| 12 | Lunch | Food & Beverages | 2.79× | ||
| 13 | Local food | Food & Beverages | 2.28× | ||
| 14 | Romance novels | Literature | 2.15× | ||
| 15 | Fiction books | Literature | 2.12× | ||
| 16 | Natural skin care | Beauty & Wellness | 1.94× | ||
| 17 | Superman | Movies & TV | 1.89× | ||
| 18 | Podcast | Music & Radio | 1.83× | ||
| 19 | Poetry | Literature | 1.69× | ||
| 20 | Musical theatre | Movies & TV | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Extroversion | THRILL | 1.34× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.69× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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