Novel Audience in Spain
Novel has an estimated audience of 6,470,529 people in Spain. 67.9% are female, 32.1% are male, average age 43.3. Top brand affinities: Singer-songwriter, Non-fiction books, Sports nutrition, Tinder, E-book readers.
Top brand affinities include Singer-songwriter, Non-fiction books, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Novel audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity.
Category: Literature · Type: Topic
Demographics of Novel fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 43.3 |
| Estimated audience size | 6,470,529 |
Audience persona
The typical Novel fan in Spain is more female, around 43.3 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Non-fiction books | 5.73× | Literature |
| Sports nutrition | 7.93× | Food & Beverages |
| Tinder | 4.74× | Internet & Social Media |
| E-book readers | 4.2× | Technology & Electronics |
| Crime fiction | 5.31× | Literature |
| Local food | 3.1× | Food & Beverages |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Poetry | 2.31× | Literature |
| 1.82× | Internet & Social Media | |
| Oncology | 5.64× | Health |
| Lunch | 3.1× | Food & Beverages |
| Aldi | 2.03× | Shopping |
| Fiction books | 2.14× | Literature |
| Goodreads | 5.31× | Literature |
| Harry Potter | 1.67× | Movies & TV |
| Book discussion club | 4.82× | Literature |
| Romance novels | 2.83× | Literature |
| Livemusic | 2.65× | Music & Radio |
| MSN | 1.98× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.22 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Creativity | OPEN | 1.13 |
| Pet Ownership | JOY | 1.13 |
| Community Orientation | OPEN | 1.12 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 7.2% |
| Japan | 6.8% |
See Novel audiences in other countries
More Literature audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.