Novel Audience in Mexico
Novel has an estimated audience of 6,109,013 people in Mexico. 62.8% are female, 37.2% are male, average age 33.0. Top brand affinities: Catholic Church, Banana, Sarcasm, Travel agency, El País.
Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average). Demographically, the Novel audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Literature · Type: Topic
Demographics of Novel fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 33.0 |
| Estimated audience size | 6,109,013 |
Audience persona
The typical Novel fan in Mexico is more female, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
Top brand affinities of Novel fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.75× | Politics & Society |
| Banana | 3× | Food & Beverages |
| Sarcasm | 3× | Politics & Society |
| Travel agency | 3× | Travel & Leisure |
| El País | 3× | News |
| Freeware | 3× | Technology & Electronics |
| Dentistry | 3× | Business & Career |
| Office 365 | 3× | Technology & Electronics |
| Game consoles | 1.94× | Technology & Electronics |
| Google Drive | 3× | Technology & Electronics |
| Sexology | 3× | Kids & Family |
| Broadcasting of sports events | 3× | Movies & TV |
| Costa Rica | 2.04× | Travel & Leisure |
| Breastfeeding | 3× | Kids & Family |
| captain america | 3× | Movies & TV |
| Twilight (series) | 3× | Movies & TV |
| Avocado | 3× | Food & Beverages |
| Doctor of Medicine | 3× | Business & Career |
| Papaya | 3× | Food & Beverages |
| RT (TV network) | 3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.36 |
| Risk Appetite | THRILL | 1.8 |
| Need for Security | CONSERVATISM | 1.56 |
| Travelling | THRILL | 1.54 |
| Spirituality | BALANCE | 1.49 |
| Patriotism | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| China | 7.2% |
| Japan | 6.8% |
See Novel audiences in other countries
More Literature audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.