A data profile of the people who buy, follow and care about Well-being in Spain — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 8,734,227 people in Spain.
Well-being has an estimated audience of 8,734,227 people in Spain. 65.7% are female, 34.3% are male, average age 46.8. Top brand affinities: Quality of life, Self-esteem, Happiness, Self-awareness, IBEX 35.
Top brand affinities include Quality of life, Self-esteem, Happiness, with strongest over-indexing on Quality of life (2.07× the country average).
Demographically, the Well-being audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
The typical Well-being fan in Spain is more female, around 46.8 years old, with strong Mindfulness tendencies and a notable affinity for Quality of life.
The key figures that characterise the Well-being profile in Spain.
65.7% are female, 34.3% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 46.8 |
| Estimated audience size | 8,734,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Well-being audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retirement planning | Business & Career | 4.42× | ||
| 02 | Cholesterol | Food & Beverages | 2.84× | ||
| 03 | Natural foods | Food & Beverages | 2.51× | ||
| 04 | Wine tasting | Food & Beverages | 2.50× | ||
| 05 | Self-esteem | Health | 2.44× | ||
| 06 | Self-awareness | Health | 2.26× | ||
| 07 | Quality of life | Health | 2.07× | ||
| 08 | Dinner | Food & Beverages | 2.01× | ||
| 09 | Happiness | Health | 1.84× | ||
| 10 | Local food | Food & Beverages | 1.73× | ||
| 11 | IBEX 35 | Business & Career | 1.72× | ||
| 12 | Aldi | Shopping | 1.70× | ||
| 13 | Self-love | Health | 1.70× | ||
| 14 | Caixabank | Business & Career | 1.68× | ||
| 15 | Spas | Beauty & Wellness | 1.65× | ||
| 16 | Desserts | Food & Beverages | 1.61× | ||
| 17 | Health care | Business & Career | 1.56× | ||
| 18 | Personal care | Health | 1.55× | ||
| 19 | Kitchen | Home & Garden | 1.53× | ||
| 20 | Take-out | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.77× | |
| Healthy Lifestyle | BALANCE | 1.34× | |
| Indulgence | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.