Well-being Audience in Spain
Well-being has an estimated audience of 8,734,227 people in Spain. 65.7% are female, 34.3% are male, average age 46.8. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Lunch, Julio Iglesias.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Well-being audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Category: Health · Type: Topic
Demographics of Well-being fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 46.8 |
| Estimated audience size | 8,734,227 |
Audience persona
The typical Well-being fan in Spain is more female, around 46.8 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 5.06× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Lunch | 4.55× | Food & Beverages |
| Julio Iglesias | 2.61× | Music & Radio |
| Local food | 3.03× | Food & Beverages |
| Movistar | 2.17× | Technology & Electronics |
| Aldi | 2.18× | Shopping |
| Iberia (airline) | 1.68× | Travel & Leisure |
| Stradivarius | 2.26× | Shopping |
| Oncology | 5.64× | Health |
| CAC 40 | 2.53× | Business & Career |
| Kundalini yoga | 4.78× | Health |
| 1.69× | Internet & Social Media | |
| Natural foods | 3.52× | Food & Beverages |
| Conforama | 2.67× | Home & Garden |
| Girona | 2.73× | Sports |
| Formentera | 4.71× | Travel & Leisure |
| Orange | 2.42× | Technology & Electronics |
| Mapfre | 2.23× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.65 |
| Sports Activity | POWER | 1.25 |
| Sustainability | BALANCE | 1.19 |
| DIY Mentality | THRILL | 1.18 |
| Design Affinity | PREMIUM | 1.18 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
See Well-being audiences in other countries
More Health audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.