Well-being Audience in United Kingdom
Well-being has an estimated audience of 14,555,730 people in United Kingdom. 65.0% are female, 35.0% are male, average age 45.9. Top regions: South East, East of England, Yorkshire and the Humber. Top brand affinities: Purchase discount, Expensive Taste, Personal care, Quality of life, TUI.
The average Well-being fan in United Kingdom is 45.9 years old, more female, and lives primarily in South East. The audience is concentrated in South East, East of England, Yorkshire and the Humber. Top brand affinities include Purchase discount, Expensive Taste, Personal care, with strongest over-indexing on Purchase discount (3.98× the country average). Demographically, the Well-being audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Well-being fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 45.9 |
| Estimated audience size | 14,555,730 |
Audience persona
The typical Well-being fan in United Kingdom is more female, around 45.9 years old, with strong Mindfulness tendencies and a notable affinity for Purchase discount.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 2,003,810 | 1.02× |
| East of England | 2,001,452 | 1.51× |
| Yorkshire and the Humber | 1,428,051 | 1.22× |
| South West | 930,011 | 0.78× |
| West Midlands | 822,076 | 1.32× |
| East Midlands | 762,052 | 0.74× |
| North West | 678,255 | 0.44× |
| North East | 551,417 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Purchase discount | 3.98× | Shopping |
| Expensive Taste | 2.56× | Business & Career |
| Personal care | 1.96× | Health |
| Quality of life | 1.66× | Health |
| TUI | 1.72× | Travel & Leisure |
| Home business | 3.52× | Business & Career |
| Luxury yacht | 2.71× | Travel & Leisure |
| Christmas Gift | 3.93× | Kids & Family |
| La Roche-Posay | 4.58× | Beauty & Wellness |
| Costco | 1.61× | Shopping |
| Mango | 3.05× | Shopping |
| Ocado | 1.7× | Shopping |
| DeviantArt | 2.68× | Internet & Social Media |
| Lingerie | 1.85× | Fashion & Accessoires |
| Kitchenware | 1.75× | Home & Garden |
| Longchamp | 3.65× | Fashion & Accessoires |
| Local food | 1.51× | Food & Beverages |
| Love & Sex | 3.52× | Kids & Family |
| Meditation | 1.54× | Health |
| Female entrepreneur | 2.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.52 |
| Indulgence | JOY | 1.37 |
| Sports Activity | POWER | 1.36 |
| Convenience Orientation | PREMIUM | 1.3 |
| Price Sensitivity | PREMIUM | 1.28 |
| Luxury Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
See Well-being audiences in other countries
More Health audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Well-being have in United Kingdom?
Well-being has an estimated audience of 14,555,730 people in United Kingdom, concentrated in South East and East of England.
What is the gender split and age of Well-being fans?
65.0% of Well-being fans are female, 35.0% are male, with an average age of 45.9 years.
Which brands do Well-being fans like most?
Well-being fans show strongest brand affinity for Purchase discount (3.98×), Expensive Taste (2.56×), and Personal care (1.96×) over the country average.
Where do Well-being fans live in United Kingdom?
Well-being fans in United Kingdom are most concentrated in South East (reach 2,003,810), East of England (reach 2,001,452), and Yorkshire and the Humber (reach 1,428,051). These three regions account for the largest share of the active audience.
What other brands do Well-being fans also like?
Beyond Well-being itself, the audience over-indexes on Expensive Taste (2.56×), Personal care (1.96×), Quality of life (1.66×), and TUI (1.72×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.