A data profile of the people who buy, follow and care about Well-being in United Kingdom — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 14,555,730 people in United Kingdom.
The average Well-being fan in United Kingdom is 45.9 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, East of England, Yorkshire and the Humber.
Top brand affinities include Personal care, Quality of life, Mineral water, with strongest over-indexing on Personal care (1.86× the country average).
Demographically, the Well-being audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Well-being fan in United Kingdom is more female, around 45.9 years old, with strong Mindfulness tendencies and a notable affinity for Personal care.
The key figures that characterise the Well-being profile in United Kingdom.
65.0% are female, 35.0% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 45.9 |
| Estimated audience size | 14,555,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Well-being audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
Where the Well-being audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~2M | 1.48× | |
| 02 | West Midlands | ~800K | 1.30× | |
| 03 | Yorkshire and the Humber | ~1.5M | 1.21× | |
| 04 | South East | ~2M | 1.02× | |
| 05 | North East | ~600K | 0.98× | |
| 06 | South West | ~1M | 0.81× | |
| 07 | East Midlands | ~800K | 0.79× | |
| 08 | North West | ~800K | 0.52× |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.83× | ||
| 02 | Aerobics | Sports | 2.48× | ||
| 03 | Pandora | Fashion & Accessoires | 2.33× | ||
| 04 | Cappuccino | Food & Beverages | 2.26× | ||
| 05 | Personal care | Health | 1.86× | ||
| 06 | Innovation | Business & Career | 1.83× | ||
| 07 | BB cream | Beauty & Wellness | 1.81× | ||
| 08 | Child development | Business & Career | 1.80× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.76× | ||
| 10 | Hypermarket | Shopping | 1.75× | ||
| 11 | Flower bouquet | Home & Garden | 1.73× | ||
| 12 | Self-esteem | Health | 1.72× | ||
| 13 | Mindfulness | Health | 1.72× | ||
| 14 | Philanthropy | Arts & Culture | 1.67× | ||
| 15 | Microwave oven | Home & Garden | 1.67× | ||
| 16 | Self-awareness | Health | 1.63× | ||
| 17 | Alternative medicine | Business & Career | 1.61× | ||
| 18 | Waxing | Beauty & Wellness | 1.61× | ||
| 19 | Physical therapy | Business & Career | 1.56× | ||
| 20 | Quality of life | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.53× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Sports Activity | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Creativity | OPEN | 0.99× |
Well-being has an estimated audience of 14,555,730 people in United Kingdom, concentrated in South East and East of England.
65.0% of Well-being fans are female, 35.0% are male, with an average age of 45.9 years.
Well-being fans show strongest brand affinity for Personal care (1.86×), Quality of life (1.54×), and Mineral water (2.83×) over the country average.
Well-being fans in United Kingdom are most concentrated in South East (reach ~2M), East of England (reach ~2M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Well-being itself, the audience over-indexes on Quality of life (1.54×), Mineral water (2.83×), Innovation (1.83×), and Philanthropy (1.67×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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