Quality of life Audience in United Kingdom
Quality of life has an estimated audience of 17,045,449 people in United Kingdom. 66.2% are female, 33.8% are male, average age 45.7. Top regions: England, South East, East of England. Top brand affinities: Well-being, Self-awareness, Self-confidence, Self-knowledge (psychology), Emotional intelligence.
The average Quality of life fan in United Kingdom is 45.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Well-being, Self-awareness, Self-confidence, with strongest over-indexing on Well-being (1.54× the country average). Demographically, the Quality of life audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Quality of life fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 45.7 |
| Estimated audience size | 17,045,449 |
Audience persona
The typical Quality of life fan in United Kingdom is more female, around 45.7 years old, with strong Mindfulness tendencies and a notable affinity for Well-being.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,784,087 | 1.93× |
| South East | 2,609,319 | 1.14× |
| East of England | 1,667,077 | 1.07× |
| Yorkshire and the Humber | 1,608,620 | 1.17× |
| South West | 1,155,377 | 0.82× |
| West Midlands | 1,051,706 | 1.44× |
| East Midlands | 987,613 | 0.82× |
| Scotland | 875,045 | 0.57× |
| Wales | 772,725 | 0.79× |
| North West | 750,125 | 0.41× |
| North East | 740,213 | 1.12× |
| Northern Ireland | 367,884 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Well-being | 1.54× | Health |
| Self-awareness | 1.72× | Health |
| Self-confidence | 1.91× | Health |
| Self-knowledge (psychology) | 2.12× | Health |
| Emotional intelligence | 1.85× | Health |
| Fibromyalgia awareness | 1.69× | Health |
| Self-healing | 1.56× | Health |
| Creative entrepreneurship | 1.54× | Business & Career |
| Water quality | 1.51× | Home & Garden |
| Temporomandibular joint | 2.91× | Health |
| Angiology | 3.06× | Health |
| Walla! | 3.4× | Internet & Social Media |
| Protein Shake | 1.54× | Food & Beverages |
| Ovo vegetarianism | 1.54× | Food & Beverages |
| Bar-Ilan University | 3.86× | Business & Career |
| Deepak Chopra | 1.61× | Health |
| Personality psychology | 1.58× | Health |
| Enoteca | 1.6× | Food & Beverages |
| Piperine | 1.52× | Health |
| Gabor Maté (physician) | 1.51× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.49 |
| Sustainability | BALANCE | 1.36 |
| Design Affinity | PREMIUM | 1.26 |
| Indulgence | JOY | 1.25 |
| Family Orientation | CONSERVATISM | 1.24 |
| Convenience Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Brazil | 6.6% |
| Italy | 5.6% |
See Quality of life audiences in other countries
More Health audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Quality of life have in United Kingdom?
Quality of life has an estimated audience of 17,045,449 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Quality of life fans?
66.2% of Quality of life fans are female, 33.8% are male, with an average age of 45.7 years.
Which brands do Quality of life fans like most?
Quality of life fans show strongest brand affinity for Well-being (1.54×), Self-awareness (1.72×), and Self-confidence (1.91×) over the country average.
Where do Quality of life fans live in United Kingdom?
Quality of life fans in United Kingdom are most concentrated in England (reach 12,784,087), South East (reach 2,609,319), and East of England (reach 1,667,077). These three regions account for the largest share of the active audience.
What other brands do Quality of life fans also like?
Beyond Quality of life itself, the audience over-indexes on Self-awareness (1.72×), Self-confidence (1.91×), Self-knowledge (psychology) (2.12×), and Emotional intelligence (1.85×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Quality of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.