A data profile of the people who buy, follow and care about Quality of life in United Kingdom — modelled from more than twelve digital signal sources. Quality of life has an estimated audience of 17,045,449 people in United Kingdom.
The average Quality of life fan in United Kingdom is 45.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Well-being, Self-awareness, Self-confidence, with strongest over-indexing on Well-being (1.54× the country average).
Demographically, the Quality of life audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Mindfulness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Quality of life fan in United Kingdom is more female, around 45.7 years old, with strong Mindfulness tendencies and a notable affinity for Well-being.
The key figures that characterise the Quality of life profile in United Kingdom.
66.2% are female, 33.8% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 45.7 |
| Estimated audience size | 17,045,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Quality of life audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.9% |
| Brazil | 6.6% |
| Italy | 5.6% |
Where the Quality of life audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~13M | 1.92× | |
| 02 | West Midlands | ~1M | 1.32× | |
| 03 | Yorkshire and the Humber | ~1.5M | 1.11× | |
| 04 | South East | ~2.5M | 1.10× | |
| 05 | North East | ~700K | 1.05× | |
| 06 | East of England | ~1.5M | 1.04× | |
| 07 | East Midlands | ~1M | 0.93× | |
| 08 | South West | ~1.5M | 0.92× | |
| 09 | Wales | ~900K | 0.91× | |
| 10 | Northern Ireland | ~500K | 0.91× | |
| 11 | North West | ~1.5M | 0.78× | |
| 12 | Scotland | ~1M | 0.76× |
The strongest cross-interests of the Quality of life audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bar-Ilan University | Business & Career | 3.86× | ||
| 02 | Walla! | Internet & Social Media | 3.40× | ||
| 03 | Angiology | Health | 3.06× | ||
| 04 | Temporomandibular joint | Health | 2.91× | ||
| 05 | Self-knowledge (psychology) | Health | 2.12× | ||
| 06 | Self-confidence | Health | 1.91× | ||
| 07 | Emotional intelligence | Health | 1.85× | ||
| 08 | Self-awareness | Health | 1.72× | ||
| 09 | Fibromyalgia awareness | Health | 1.69× | ||
| 10 | Deepak Chopra | Health | 1.61× | ||
| 11 | Enoteca | Food & Beverages | 1.60× | ||
| 12 | Personality psychology | Health | 1.58× | ||
| 13 | Self-healing | Health | 1.56× | ||
| 14 | Well-being | Health | 1.54× | ||
| 15 | Creative entrepreneurship | Business & Career | 1.54× | ||
| 16 | Protein Shake | Food & Beverages | 1.54× | ||
| 17 | Ovo vegetarianism | Food & Beverages | 1.54× | ||
| 18 | Procrastination | Business & Career | 1.53× | ||
| 19 | Piperine | Health | 1.52× | ||
| 20 | Water quality | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.16× | |
| Indulgence | JOY | 1.05× | |
| Family Orientation | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Urban Lifestyle | OPEN | 0.86× | |
| Social Media Usage | JOY | 0.86× |
Quality of life has an estimated audience of 17,045,449 people in United Kingdom, concentrated in England and South East.
66.2% of Quality of life fans are female, 33.8% are male, with an average age of 45.7 years.
Quality of life fans show strongest brand affinity for Well-being (1.54×), Self-awareness (1.72×), and Self-confidence (1.91×) over the country average.
Quality of life fans in United Kingdom are most concentrated in England (reach ~13M), South East (reach ~2.5M), and East of England (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Quality of life itself, the audience over-indexes on Self-awareness (1.72×), Self-confidence (1.91×), Self-knowledge (psychology) (2.12×), and Emotional intelligence (1.85×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Quality of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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