A data profile of the people who buy, follow and care about Well-being in Mexico — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 6,506,762 people in Mexico.
Well-being has an estimated audience of 6,506,762 people in Mexico. 56.0% are female, 44.0% are male, average age 37.6. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (451.66× the country average).
Demographically, the Well-being audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Well-being fan in Mexico is more female, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Well-being profile in Mexico.
56.0% are female, 44.0% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 37.6 |
| Estimated audience size | 6,506,762 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Well-being audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 465.89× | ||
| 02 | Costa Rica | Travel & Leisure | 451.66× | ||
| 03 | Shopping and fashion | Shopping | 184.28× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 173.04× | ||
| 05 | Game consoles | Technology & Electronics | 113.82× | ||
| 06 | Valentine's Day | Kids & Family | 104.91× | ||
| 07 | Catholic Church | Politics & Society | 96.21× | ||
| 08 | Travel agency | Travel & Leisure | 69.11× | ||
| 09 | Sarcasm | Politics & Society | 65.04× | ||
| 10 | Broadcasting of sports events | Movies & TV | 63.69× | ||
| 11 | Banana | Food & Beverages | 52.85× | ||
| 12 | El País | News | 52.85× | ||
| 13 | Mobile game | Games | 49.20× | ||
| 14 | Dentistry | Business & Career | 47.43× | ||
| 15 | Orange (fruit) | Food & Beverages | 46.07× | ||
| 16 | Love & Sex | Kids & Family | 45.20× | ||
| 17 | Multi-level marketing | Business & Career | 42.01× | ||
| 18 | Breastfeeding | Kids & Family | 36.59× | ||
| 19 | Sexology | Kids & Family | 33.88× | ||
| 20 | Freeware | Technology & Electronics | 24.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 20.12× | |
| Travelling | THRILL | 18.14× | |
| Urban Lifestyle | OPEN | 4.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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