Well-being Audience in Mexico
Well-being has an estimated audience of 6,506,762 people in Mexico. 56.0% are female, 44.0% are male, average age 37.6. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (451.66× the country average). Demographically, the Well-being audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Health · Type: Topic
Demographics of Well-being fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 37.6 |
| Estimated audience size | 6,506,762 |
Audience persona
The typical Well-being fan in Mexico is more female, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Well-being fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 451.66× | Travel & Leisure |
| Shopping and fashion | 184.28× | Shopping |
| Game consoles | 113.82× | Technology & Electronics |
| Catholic Church | 96.21× | Politics & Society |
| Exfoliation (cosmetology) | 173.04× | Beauty & Wellness |
| Travel agency | 69.11× | Travel & Leisure |
| Sarcasm | 65.04× | Politics & Society |
| Mobile game | 49.2× | Games |
| Banana | 52.85× | Food & Beverages |
| Valentine's Day | 104.91× | Kids & Family |
| El País | 52.85× | News |
| Broadcasting of sports events | 63.69× | Movies & TV |
| Dentistry | 47.43× | Business & Career |
| Daily Horoscope | 465.89× | Internet & Social Media |
| Love & Sex | 45.2× | Kids & Family |
| Breastfeeding | 36.59× | Kids & Family |
| Sexology | 33.88× | Kids & Family |
| Multi-level marketing | 42.01× | Business & Career |
| Orange (fruit) | 46.07× | Food & Beverages |
| Freeware | 24.39× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 20.12 |
| Travelling | THRILL | 18.14 |
| Urban Lifestyle | OPEN | 4.39 |
| Risk Appetite | THRILL | 2.12 |
| Mindfulness | BALANCE | 1.72 |
| Career Orientation | POWER | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
See Well-being audiences in other countries
More Health audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.