Well-being Audience in Mexico
Well-being has an estimated audience of 6,506,762 people in Mexico. 56.0% are female, 44.0% are male, average age 37.6. Top brand affinities: Catholic Church, Banana, Travel agency, MSN, Sarcasm.
Top brand affinities include Catholic Church, Banana, Travel agency, with strongest over-indexing on Catholic Church (2.87× the country average). Demographically, the Well-being audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Health · Type: Topic
Demographics of Well-being fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 37.6 |
| Estimated audience size | 6,506,762 |
Audience persona
The typical Well-being fan in Mexico is more female, around 37.6 years old, with strong Travelling tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.87× | Politics & Society |
| Banana | 3.15× | Food & Beverages |
| Travel agency | 3.23× | Travel & Leisure |
| MSN | 2.77× | News |
| Sarcasm | 2.94× | Politics & Society |
| El País | 3.08× | News |
| Dentistry | 2.95× | Business & Career |
| Game consoles | 1.91× | Technology & Electronics |
| Breastfeeding | 3.6× | Kids & Family |
| Broadcasting of sports events | 3.5× | Movies & TV |
| Multi-level marketing | 4.1× | Business & Career |
| Sexology | 3.21× | Kids & Family |
| Freeware | 2.45× | Technology & Electronics |
| Pedro Pascal | 2.18× | Movies & TV |
| Orange (fruit) | 4.16× | Food & Beverages |
| Machu Picchu | 3.47× | Travel & Leisure |
| Pineapple | 3.99× | Food & Beverages |
| Avocado | 3.02× | Food & Beverages |
| Herbalife | 4.38× | Health |
| Boy band | 3.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.52 |
| Spirituality | BALANCE | 1.41 |
| Sports Activity | POWER | 1.38 |
| Design Affinity | PREMIUM | 1.34 |
| Urban Lifestyle | OPEN | 1.32 |
| Risk Appetite | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
See Well-being audiences in other countries
More Health audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.