Well-being Audience in Italy
Well-being has an estimated audience of 24,413,193 people in Italy. 59.2% are female, 40.8% are male, average age 45.6. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Well-being audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Indulgence, Social Media Usage.
Category: Health · Type: Topic
Demographics of Well-being fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 45.6 |
| Estimated audience size | 24,413,193 |
Audience persona
The typical Well-being fan in Italy is more female, around 45.6 years old, with strong Indulgence tendencies and a notable affinity for Wine bar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Instant messaging | 2.9× | Internet & Social Media |
| Ethanol | 5.3× | Health |
| Google News | 3.15× | News |
| Expert (company) | 3.01× | Shopping |
| CARE (relief agency) | 9.79× | Politics & Society |
| Dry cleaning | 11.65× | Home & Garden |
| Politics of China | 13.34× | Politics & Society |
| Google Maps | 1.72× | Internet & Social Media |
| Canada | 1.99× | Travel & Leisure |
| Personal protective equipment | 4.72× | Cars & Mobility |
| Enoteca | 2.68× | Food & Beverages |
| Germany | 2.47× | Travel & Leisure |
| Voucher | 2.26× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.15 |
| Social Media Usage | JOY | 1.04 |
| Pet Ownership | JOY | 1 |
| Patriotism | CONSERVATISM | 0.98 |
| Healthy Lifestyle | BALANCE | 0.97 |
| Creativity | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
See Well-being audiences in other countries
More Health audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.