A data profile of the people who buy, follow and care about Well-being in Italy — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 24,413,193 people in Italy.
Well-being has an estimated audience of 24,413,193 people in Italy. 59.2% are female, 40.8% are male, average age 45.6. Top brand affinities: Self-esteem, Day spa, Alternative medicine, Eyelash extensions, Lip gloss.
Top brand affinities include Self-esteem, Day spa, Alternative medicine, with strongest over-indexing on Self-esteem (1.56× the country average).
Demographically, the Well-being audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Well-being fan in Italy is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Self-esteem.
The key figures that characterise the Well-being profile in Italy.
59.2% are female, 40.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 45.6 |
| Estimated audience size | 24,413,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Well-being audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GitHub | Internet & Social Media | 1.94× | ||
| 02 | Desigual | Fashion & Accessoires | 1.94× | ||
| 03 | Original Marines | Fashion & Accessoires | 1.94× | ||
| 04 | Traditional medicine | Health | 1.79× | ||
| 05 | Breaking Bad | Movies & TV | 1.71× | ||
| 06 | Diet food | Food & Beverages | 1.70× | ||
| 07 | Alternative medicine | Business & Career | 1.69× | ||
| 08 | The Witcher | Games | 1.68× | ||
| 09 | Aerobics | Sports | 1.64× | ||
| 10 | Face powder | Beauty & Wellness | 1.61× | ||
| 11 | Nutritionist | Food & Beverages | 1.61× | ||
| 12 | Day spa | Beauty & Wellness | 1.60× | ||
| 13 | Rice | Food & Beverages | 1.58× | ||
| 14 | Eyelash extensions | Beauty & Wellness | 1.57× | ||
| 15 | Self-esteem | Health | 1.56× | ||
| 16 | Country rap | Music & Radio | 1.56× | ||
| 17 | Maisons du Monde | Home & Garden | 1.52× | ||
| 18 | Ethanol | Health | 1.52× | ||
| 19 | Lip gloss | Beauty & Wellness | 1.51× | ||
| 20 | Sophia Loren | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.28× | |
| Family Orientation | CONSERVATISM | 1.19× | |
| Mindfulness | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Travelling | THRILL | 0.94× | |
| Price Sensitivity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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