A data profile of the people who buy, follow and care about Day spa in Italy — modelled from more than twelve digital signal sources. Day spa has an estimated audience of 6,007,221 people in Italy.
The average Day spa fan in Italy is 42.3 years old, more female, and lives primarily in Trentino-Alto Adige/Südtirol.
The audience is concentrated in Trentino-Alto Adige/Südtirol, Veneto, Lombardy.
Top brand affinities include Spas, Message in a Bottle (film), Anti-aging cream, with strongest over-indexing on Spas (2.11× the country average).
Demographically, the Day spa audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Day spa fan in Italy is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Spas.
The key figures that characterise the Day spa profile in Italy.
68.5% are female, 31.5% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 42.3 |
| Estimated audience size | 6,007,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Day spa audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 29.3% |
| United States | 15.5% |
| Italy | 7.6% |
Where the Day spa audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~800K | 8.13× | |
| 02 | Veneto | ~800K | 1.59× | |
| 03 | Aosta Valley | ~20K | 1.02× | |
| 04 | Molise | ~30K | 0.95× | |
| 05 | Basilicata | ~50K | 0.93× | |
| 06 | Calabria | ~200K | 0.90× | |
| 07 | Marche | ~100K | 0.89× | |
| 08 | Umbria | ~90K | 0.89× | |
| 09 | Emilia-Romagna | ~400K | 0.87× | |
| 10 | Friuli-Venezia Giulia | ~100K | 0.85× | |
| 11 | Abruzzo | ~100K | 0.84× | |
| 12 | Sardinia | ~100K | 0.81× | |
| 13 | Liguria | ~100K | 0.81× | |
| 14 | Tuscany | ~300K | 0.80× | |
| 15 | Lazio | ~500K | 0.73× | |
| 16 | Puglia | ~300K | 0.71× | |
| 17 | Sicilia | ~400K | 0.69× | |
| 18 | Piedmont | ~300K | 0.69× | |
| 19 | Lombardy | ~700K | 0.65× | |
| 20 | Campania | ~400K | 0.64× |
The strongest cross-interests of the Day spa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Facial | Beauty & Wellness | 4.96× | ||
| 02 | Destination spa | Health | 4.56× | ||
| 03 | Relaxation technique | Health | 4.45× | ||
| 04 | Massage | Health | 3.53× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 3.11× | ||
| 06 | Eyebrow | Beauty & Wellness | 2.68× | ||
| 07 | Eyelash | Beauty & Wellness | 2.62× | ||
| 08 | Permanent makeup | Beauty & Wellness | 2.56× | ||
| 09 | Self-awareness | Health | 2.41× | ||
| 10 | Manicure | Beauty & Wellness | 2.40× | ||
| 11 | Natural product | Food & Beverages | 2.32× | ||
| 12 | Swimming pool | Sports | 2.30× | ||
| 13 | Spas | Beauty & Wellness | 2.11× | ||
| 14 | Zadar | Travel & Leisure | 2.05× | ||
| 15 | Resort | Travel & Leisure | 1.97× | ||
| 16 | Bed | Home & Garden | 1.88× | ||
| 17 | Message in a Bottle (film) | Movies & TV | 1.75× | ||
| 18 | Woman | Kids & Family | 1.68× | ||
| 19 | Wellness (alternative medicine) | Health | 1.66× | ||
| 20 | Well-being | Health | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.55× | |
| Quality Awareness | PREMIUM | 1.50× | |
| Travelling | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Early Adopter Mentality | POWER | 0.90× |
Day spa has an estimated audience of 6,007,221 people in Italy, concentrated in Trentino-Alto Adige/Südtirol and Veneto.
68.5% of Day spa fans are female, 31.5% are male, with an average age of 42.3 years.
Day spa fans show strongest brand affinity for Spas (2.11×), Message in a Bottle (film) (1.75×), and Anti-aging cream (3.11×) over the country average.
Day spa fans in Italy are most concentrated in Trentino-Alto Adige/Südtirol (reach ~800K), Veneto (reach ~800K), and Lombardy (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Day spa itself, the audience over-indexes on Message in a Bottle (film) (1.75×), Anti-aging cream (3.11×), Destination spa (4.56×), and Facial (4.96×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Day spa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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