A data profile of the people who buy, follow and care about Zadar in Italy — modelled from more than twelve digital signal sources. Zadar has an estimated audience of 11,939,303 people in Italy.
Zadar has an estimated audience of 11,939,303 people in Italy. 65.8% are female, 34.2% are male, average age 39.2. Top brand affinities: Max Mara, Nail salon, Artificial nails, Manicure, OVS.
Top brand affinities include Max Mara, Nail salon, Artificial nails, with strongest over-indexing on Max Mara (3.65× the country average).
Demographically, the Zadar audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Zadar fan in Italy is more female, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Max Mara.
The key figures that characterise the Zadar profile in Italy.
65.8% are female, 34.2% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 39.2 |
| Estimated audience size | 11,939,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Zadar audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 32.5% |
| United States | 8.7% |
| Germany | 7.7% |
The strongest cross-interests of the Zadar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Max Mara | Fashion & Accessoires | 3.65× | ||
| 02 | Hair Extensions | Beauty & Wellness | 3.30× | ||
| 03 | Nail salon | Beauty & Wellness | 3.29× | ||
| 04 | Outfit of the day | Fashion & Accessoires | 3.27× | ||
| 05 | Lip gloss | Beauty & Wellness | 3.15× | ||
| 06 | Maisons du Monde | Home & Garden | 2.93× | ||
| 07 | Artificial nails | Beauty & Wellness | 2.91× | ||
| 08 | Eyelash extensions | Beauty & Wellness | 2.79× | ||
| 09 | Eye liner | Beauty & Wellness | 2.75× | ||
| 10 | Manicure | Beauty & Wellness | 2.69× | ||
| 11 | OVS | Fashion & Accessoires | 2.53× | ||
| 12 | Handmade jewelry | Fashion & Accessoires | 2.49× | ||
| 13 | Art jewelry | Fashion & Accessoires | 2.37× | ||
| 14 | Hair conditioner | Beauty & Wellness | 2.37× | ||
| 15 | Bikini | Fashion & Accessoires | 2.15× | ||
| 16 | Skin care | Beauty & Wellness | 2.12× | ||
| 17 | Louis Vuitton | Fashion & Accessoires | 2.12× | ||
| 18 | Local food | Food & Beverages | 2.10× | ||
| 19 | Hair care | Beauty & Wellness | 1.97× | ||
| 20 | Personal care | Health | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.04× | |
| Career Orientation | POWER | 1.58× | |
| Sustainability | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Zadar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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