Zadar Audience in Italy

Zadar has an estimated audience of 11,939,303 people in Italy. 65.8% are female, 34.2% are male, average age 39.2. Top brand affinities: Leggo, ANSA.it, Lercio, Irama, Nelson Mandela.

Top brand affinities include Leggo, ANSA.it, Lercio, with strongest over-indexing on Leggo (107.07× the country average). Demographically, the Zadar audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Extroversion.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Zadar fans

Demographic split for Zadar audience in Italy
MetricValue
Female65.8%
Male34.2%
Average age39.2
Estimated audience size11,939,303

Audience persona

The typical Zadar fan in Italy is more female, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Leggo.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zadar audience
BrandAffinityCategory
Leggo107.07×News
ANSA.it73.81×News
Lercio90.33×News
Irama74.46×Music & Radio
Nelson Mandela81.75×Politics & Society
Gay bar76.67×Politics & Society
Valpolicella76.11×Travel & Leisure
Mascarpone78.89×Food & Beverages
Risotto35.64×Food & Beverages
Gnocchi41.55×Food & Beverages
Orecchiette76.49×Food & Beverages
Negroni109.78×Food & Beverages
UNHCR115.42×Politics & Society
Bruschetta40.17×Food & Beverages
Vigili del Fuoco40.41×Politics & Society
Penny Black30.06×Fashion & Accessoires
Notizie.it96.74×News
Ferrari F4051.52×Cars & Mobility
Tortellini36.5×Food & Beverages
Barolo37.68×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zadar audience
TraitClusterScore
Quality AwarenessPREMIUM1.61
ExtroversionTHRILL1.47
Design AffinityPREMIUM1.3
Luxury OrientationPREMIUM1.29
CreativityOPEN1.24
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Zadar
CountryShare
Italy32.5%
United States8.7%
Germany7.7%

See Zadar audiences in other countries

More City audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for Zadar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.