A data profile of the people who buy, follow and care about Naples in Italy — modelled from more than twelve digital signal sources. Naples has an estimated audience of 23,979,852 people in Italy.
The average Naples fan in Italy is 43.1 years old, balanced, and lives primarily in Lazio.
The audience is concentrated in Lazio, Campania, Lombardy.
Top brand affinities include WhatsApp, Wikipedia, Mediaset, with strongest over-indexing on WhatsApp (1.88× the country average).
Demographically, the Naples audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Naples fan in Italy is balanced, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Naples profile in Italy.
52.0% are female, 48.0% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 43.1 |
| Estimated audience size | 23,979,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Naples audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 43.8% |
| United States | 12.7% |
| United Kingdom | 3.3% |
Where the Naples audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~5M | 6.82× | |
| 02 | Lazio | ~5.5M | 2.17× | |
| 03 | Tuscany | ~2M | 1.31× | |
| 04 | Liguria | ~600K | 0.96× | |
| 05 | Aosta Valley | ~50K | 0.87× | |
| 06 | Basilicata | ~200K | 0.86× | |
| 07 | Molise | ~90K | 0.81× | |
| 08 | Sicilia | ~1.5M | 0.77× | |
| 09 | Puglia | ~1.5M | 0.76× | |
| 10 | Umbria | ~300K | 0.73× | |
| 11 | Lombardy | ~3M | 0.70× | |
| 12 | Veneto | ~1.5M | 0.68× | |
| 13 | Calabria | ~500K | 0.64× | |
| 14 | Sardinia | ~400K | 0.64× | |
| 15 | Friuli-Venezia Giulia | ~300K | 0.63× | |
| 16 | Trentino-Alto Adige/Südtirol | ~300K | 0.63× | |
| 17 | Abruzzo | ~300K | 0.62× | |
| 18 | Piedmont | ~1M | 0.61× | |
| 19 | Marche | ~300K | 0.55× | |
| 20 | Emilia-Romagna | ~1M | 0.53× |
The strongest cross-interests of the Naples audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.48× | ||
| 02 | New Testament | Politics & Society | 2.41× | ||
| 03 | Mediaset | Technology & Electronics | 2.35× | ||
| 04 | Satire | Literature | 2.25× | ||
| 05 | Brazil national football team | Sports | 2.08× | ||
| 06 | General practitioner | Health | 1.98× | ||
| 07 | Champagne | Food & Beverages | 1.97× | ||
| 08 | Rose | Home & Garden | 1.96× | ||
| 09 | Internet & Social Media | 1.88× | |||
| 10 | Doctor of Medicine | Business & Career | 1.82× | ||
| 11 | Dentistry | Business & Career | 1.75× | ||
| 12 | DAZN | Movies & TV | 1.69× | ||
| 13 | Volunteering | Politics & Society | 1.62× | ||
| 14 | Singer-songwriter | Music & Radio | 1.58× | ||
| 15 | Travel website | Travel & Leisure | 1.57× | ||
| 16 | Serie B | Sports | 1.57× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.56× | ||
| 18 | Sanremo Music Festival | Music & Radio | 1.54× | ||
| 19 | Bologna F.C. 1909 | Sports | 1.53× | ||
| 20 | Genetics | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.35× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Individualism | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.76× | |
| Mindfulness | BALANCE | 0.81× | |
| Price Sensitivity | PREMIUM | 0.89× |
Naples has an estimated audience of 23,979,852 people in Italy, concentrated in Lazio and Campania.
52.0% of Naples fans are female, 48.0% are male, with an average age of 43.1 years.
Naples fans show strongest brand affinity for WhatsApp (1.88×), Wikipedia (2.48×), and Mediaset (2.35×) over the country average.
Naples fans in Italy are most concentrated in Lazio (reach ~5.5M), Campania (reach ~5M), and Lombardy (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Naples itself, the audience over-indexes on Wikipedia (2.48×), Mediaset (2.35×), Singer-songwriter (1.58×), and Volunteering (1.62×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Naples. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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