Naples Audience in Italy
Naples has an estimated audience of 23,979,852 people in Italy. 52.0% are female, 48.0% are male, average age 43.1. Top regions: Lazio, Campania, Lombardy. Top brand affinities: Instant messaging, University, Expert (company), corriere dello sport, Slovenia.
The average Naples fan in Italy is 43.1 years old, balanced, and lives primarily in Lazio. The audience is concentrated in Lazio, Campania, Lombardy. Top brand affinities include Instant messaging, University, Expert (company), with strongest over-indexing on Instant messaging (2.56× the country average). Demographically, the Naples audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Naples fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 43.1 |
| Estimated audience size | 23,979,852 |
Audience persona
The typical Naples fan in Italy is balanced, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 5,400,000 | 2.19× |
| Campania | 4,950,000 | 6.87× |
| Lombardy | 2,924,712 | 0.69× |
| Tuscany | 2,111,147 | 1.33× |
| Sicilia | 1,544,611 | 0.74× |
| Veneto | 1,233,512 | 0.65× |
| Puglia | 1,219,159 | 0.74× |
| Piedmont | 1,007,860 | 0.57× |
| Emilia-Romagna | 947,427 | 0.48× |
| Liguria | 640,246 | 0.95× |
| Calabria | 378,952 | 0.52× |
| Sardinia | 360,187 | 0.54× |
| Abruzzo | 234,912 | 0.44× |
| Umbria | 229,081 | 0.59× |
| Friuli-Venezia Giulia | 211,395 | 0.47× |
| Marche | 205,092 | 0.34× |
| Trentino-Alto Adige/Südtirol | 205,061 | 0.45× |
| Basilicata | 165,123 | 0.75× |
| Molise | 47,943 | 0.42× |
| Aosta Valley | 16,326 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.56× | Internet & Social Media |
| University | 2.29× | Business & Career |
| Expert (company) | 3.01× | Shopping |
| corriere dello sport | 2.02× | Sports |
| Slovenia | 2.08× | Travel & Leisure |
| Meat | 1.75× | Food & Beverages |
| General practitioner | 2.5× | Health |
| Tattoos | 1.53× | Fashion & Accessoires |
| Ischia | 3.02× | Travel & Leisure |
| Dentistry | 2.49× | Business & Career |
| Google Maps | 1.53× | Internet & Social Media |
| Volunteering | 1.5× | Politics & Society |
| Weather | 2.18× | Home & Garden |
| Enoteca | 2.36× | Food & Beverages |
| La Dolce Vita | 4.46× | Movies & TV |
| Indeed.com | 1.58× | Business & Career |
| Sophia Loren | 2.39× | Movies & TV |
| Voucher | 1.95× | Shopping |
| Mediaset | 1.7× | Technology & Electronics |
| Serie B | 1.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.34 |
| Patriotism | CONSERVATISM | 1.08 |
| Social Media Usage | JOY | 1.05 |
| Early Adopter Mentality | POWER | 1.01 |
| Extroversion | THRILL | 0.99 |
| Luxury Orientation | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 43.8% |
| United States | 12.7% |
| United Kingdom | 3.3% |
See Naples audiences in other countries
More City audiences in Italy
Frequently asked questions
How many fans does Naples have in Italy?
Naples has an estimated audience of 23,979,852 people in Italy, concentrated in Lazio and Campania.
What is the gender split and age of Naples fans?
52.0% of Naples fans are female, 48.0% are male, with an average age of 43.1 years.
Which brands do Naples fans like most?
Naples fans show strongest brand affinity for Instant messaging (2.56×), University (2.29×), and Expert (company) (3.01×) over the country average.
Where do Naples fans live in Italy?
Naples fans in Italy are most concentrated in Lazio (reach 5,400,000), Campania (reach 4,950,000), and Lombardy (reach 2,924,712). These three regions account for the largest share of the active audience.
What other brands do Naples fans also like?
Beyond Naples itself, the audience over-indexes on University (2.29×), Expert (company) (3.01×), corriere dello sport (2.02×), and Slovenia (2.08×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Naples. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.