Rome Audience in Italy
Rome has an estimated audience of 30,884,118 people in Italy. 52.6% are female, 47.4% are male, average age 44.2. Top regions: Lazio, Lombardy, Campania.
The average Rome fan in Italy is 44.2 years old, balanced, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Campania. Demographically, the Rome audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Patriotism.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Rome fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 44.2 |
| Estimated audience size | 30,884,118 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 5,400,000 | 5.88× |
| Lombardy | 4,565,314 | 0.84× |
| Campania | 2,938,366 | 0.85× |
| Tuscany | 2,925,000 | 2.2× |
| Veneto | 1,937,866 | 0.79× |
| Emilia-Romagna | 1,620,315 | 0.64× |
| Sicilia | 1,569,440 | 0.59× |
| Puglia | 1,341,413 | 0.63× |
| Piedmont | 1,148,621 | 0.5× |
| Liguria | 751,454 | 0.87× |
| Abruzzo | 611,225 | 0.9× |
| Umbria | 606,662 | 1.21× |
| Marche | 602,605 | 0.78× |
| Calabria | 465,200 | 0.49× |
| Sardinia | 384,971 | 0.44× |
| Friuli-Venezia Giulia | 340,294 | 0.58× |
| Trentino-Alto Adige/Südtirol | 320,749 | 0.55× |
| Basilicata | 121,618 | 0.43× |
| Molise | 77,359 | 0.53× |
| Aosta Valley | 22,839 | 0.29× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.22 |
| Patriotism | CONSERVATISM | 1.1 |
| Quality Awareness | PREMIUM | 1.08 |
| Family Orientation | CONSERVATISM | 1.05 |
| Social Media Usage | JOY | 1.02 |
| Design Affinity | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 36.5% |
| United States | 9.7% |
| United Kingdom | 3.4% |
See Rome audiences in other countries
More City audiences in Italy
How to read this data
Audience size is the estimated number of people in Italy who actively search for Rome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.