Rascasse Audience Intelligence

Rome Audience in Italy

A data profile of the people who buy, follow and care about Rome in Italy — modelled from more than twelve digital signal sources. Rome has an estimated audience of 30,884,118 people in Italy.

#1among City in Italy#2among POI in Italy#2in Travel & Leisure

The average Rome fan in Italy is 44.2 years old, balanced, and lives primarily in Lazio.

The audience is concentrated in Lazio, Lombardy, Campania.

Demographically, the Rome audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rome profile in Italy.

Audience size
30.9M
in Italy
Gender
52.6%♀
47.4% male
Age
44.2
average years
Country rank
#43
POI in Italy
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rome fans

52.6% are female, 47.4% are male, average age 44.2.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Rome audience in Italy
MetricValue
Female52.6%
Male47.4%
Average age44.2
Estimated audience size30,884,118
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Rome audience in Italy
Age bracketShare%
16-1910%
20-2914%
30-3921%
40-4924%
50+31%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Rome audience comes from Italy.

Worldwide audience distribution share by country for Rome
CountryShare
Italy36.4%
United States9.7%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rome audience in Italy is strongest.

Fig. 05

Top regions by affinity

Rome fans by region: top regions in Italy
#RegionReachAffinity×
01Lazio~5.5M5.87×
02Tuscany~3M2.19×
03Umbria~600K1.20×
04Abruzzo~600K0.90×
05Liguria~800K0.87×
06Campania~3M0.85×
07Lombardy~4.5M0.84×
08Veneto~2M0.80×
09Marche~600K0.79×
10Molise~100K0.66×
11Emilia-Romagna~1.5M0.65×
12Aosta Valley~50K0.65×
13Puglia~1.5M0.64×
14Friuli-Venezia Giulia~400K0.62×
15Sicilia~1.5M0.60×
16Trentino-Alto Adige/Südtirol~300K0.59×
17Basilicata~200K0.56×
18Calabria~500K0.53×
19Piedmont~1M0.52×
20Sardinia~400K0.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rome audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rome audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
Price SensitivityPREMIUM0.75×
Social Media UsageJOY0.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rome audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.48×
Community OrientationOPEN0.49×
IndulgenceJOY0.50×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Italy

See Rome audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Rome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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