Florence Audience in Italy
Florence has an estimated audience of 11,076,064 people in Italy. 56.0% are female, 44.0% are male, average age 43.7. Top regions: Tuscany, Lazio, Lombardy. Top brand affinities: Summer vacation, Trivago, Marni (clothing), Issey Miyake, Luciano Pavarotti.
The average Florence fan in Italy is 43.7 years old, more female, and lives primarily in Tuscany. The audience is concentrated in Tuscany, Lazio, Lombardy. Top brand affinities include Summer vacation, Trivago, Marni (clothing), with strongest over-indexing on Summer vacation (1.6× the country average). Demographically, the Florence audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Florence fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 43.7 |
| Estimated audience size | 11,076,064 |
Audience persona
The typical Florence fan in Italy is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Summer vacation.
Florence fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Tuscany | ~3M | 8.76× |
| Lazio | ~2M | 1.6× |
| Lombardy | ~1.5M | 0.67× |
| Veneto | ~1M | 1.09× |
| Emilia-Romagna | ~900K | 0.97× |
| Campania | ~700K | 0.56× |
| Liguria | ~500K | 1.52× |
| Sicilia | ~300K | 0.36× |
| Piedmont | ~300K | 0.42× |
| Puglia | ~300K | 0.35× |
| Umbria | ~200K | 1.02× |
| Trentino-Alto Adige/Südtirol | ~100K | 0.59× |
| Calabria | ~100K | 0.35× |
| Marche | ~100K | 0.42× |
| Sardinia | ~100K | 0.35× |
| Friuli-Venezia Giulia | ~100K | 0.49× |
| Abruzzo | ~90K | 0.38× |
| Basilicata | ~50K | 0.51× |
| Molise | ~30K | 0.64× |
| Aosta Valley | ~20K | 0.65× |
Top brand affinities of Florence fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Summer vacation | 1.6× | Travel & Leisure |
| Trivago | 1.5× | Travel & Leisure |
| Marni (clothing) | 1.59× | Fashion & Accessoires |
| Issey Miyake | 1.61× | Fashion & Accessoires |
| Luciano Pavarotti | 1.51× | Music & Radio |
| UniFi | 1.77× | Technology & Electronics |
| Jil Sander (brand) | 1.91× | Fashion & Accessoires |
| Molotov (band) | 2.33× | Music & Radio |
| San Francisco Museum of Modern Art | 2.06× | Arts & Culture |
| Yohji Yamamoto | 1.58× | Fashion & Accessoires |
| Ann Demeulemeester | 2.07× | Fashion & Accessoires |
| Slow motion | 1.94× | Movies & TV |
| John Galliano | 1.68× | Fashion & Accessoires |
| Sant'Anna School of Advanced Studies | 1.54× | Business & Career |
| Florence Marathon | 1.79× | Sports |
| College of the Holy Cross | 1.65× | Business & Career |
| Tesa | 1.62× | Kids & Family |
| Hurdling | 1.52× | Sports |
| David Giuntoli | 1.61× | Movies & TV |
| Cristóbal Balenciaga | 1.72× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 0.93 |
| Quality Awareness | PREMIUM | 0.92 |
| Creativity | OPEN | 0.89 |
| Luxury Orientation | PREMIUM | 0.89 |
| Social Media Usage | JOY | 0.86 |
| Early Adopter Mentality | POWER | 0.86 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 33.9% |
| United States | 14.6% |
| France | 4.6% |
See Florence audiences in other countries
More City audiences in Italy
Frequently asked questions
How many fans does Florence have in Italy?
Florence has an estimated audience of 11,076,064 people in Italy, concentrated in Tuscany and Lazio.
What is the gender split and age of Florence fans?
56.0% of Florence fans are female, 44.0% are male, with an average age of 43.7 years.
Which brands do Florence fans like most?
Florence fans show strongest brand affinity for Summer vacation (1.6×), Trivago (1.5×), and Marni (clothing) (1.59×) over the country average.
Where do Florence fans live in Italy?
Florence fans in Italy are most concentrated in Tuscany (reach ~3M), Lazio (reach ~2M), and Lombardy (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Florence fans also like?
Beyond Florence itself, the audience over-indexes on Trivago (1.5×), Marni (clothing) (1.59×), Issey Miyake (1.61×), and Luciano Pavarotti (1.51×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Florence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.