A data profile of the people who buy, follow and care about Florence in Italy — modelled from more than twelve digital signal sources. Florence has an estimated audience of 11,076,064 people in Italy.
The average Florence fan in Italy is 43.7 years old, more female, and lives primarily in Tuscany.
The audience is concentrated in Tuscany, Lazio, Lombardy.
Top brand affinities include Summer vacation, Trivago, Marni (clothing), with strongest over-indexing on Summer vacation (1.6× the country average).
Demographically, the Florence audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Florence fan in Italy is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Summer vacation.
The key figures that characterise the Florence profile in Italy.
56.0% are female, 44.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 43.7 |
| Estimated audience size | 11,076,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Florence audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 33.9% |
| United States | 14.6% |
| France | 4.6% |
Where the Florence audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~3M | 8.76× | |
| 02 | Lazio | ~2M | 1.60× | |
| 03 | Liguria | ~500K | 1.52× | |
| 04 | Veneto | ~1M | 1.09× | |
| 05 | Umbria | ~200K | 1.02× | |
| 06 | Emilia-Romagna | ~900K | 0.97× | |
| 07 | Lombardy | ~1.5M | 0.67× | |
| 08 | Aosta Valley | ~20K | 0.65× | |
| 09 | Molise | ~30K | 0.64× | |
| 10 | Trentino-Alto Adige/Südtirol | ~100K | 0.59× | |
| 11 | Campania | ~700K | 0.56× | |
| 12 | Basilicata | ~50K | 0.51× | |
| 13 | Friuli-Venezia Giulia | ~100K | 0.49× | |
| 14 | Piedmont | ~300K | 0.42× | |
| 15 | Marche | ~100K | 0.42× | |
| 16 | Abruzzo | ~90K | 0.38× | |
| 17 | Sicilia | ~300K | 0.36× | |
| 18 | Puglia | ~300K | 0.35× | |
| 19 | Calabria | ~100K | 0.35× | |
| 20 | Sardinia | ~100K | 0.35× |
The strongest cross-interests of the Florence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Molotov (band) | Music & Radio | 2.33× | ||
| 02 | Ann Demeulemeester | Fashion & Accessoires | 2.07× | ||
| 03 | San Francisco Museum of Modern Art | Arts & Culture | 2.06× | ||
| 04 | Slow motion | Movies & TV | 1.94× | ||
| 05 | Jil Sander (brand) | Fashion & Accessoires | 1.91× | ||
| 06 | Florence Marathon | Sports | 1.79× | ||
| 07 | UniFi | Technology & Electronics | 1.77× | ||
| 08 | Cristóbal Balenciaga | Fashion & Accessoires | 1.72× | ||
| 09 | John Galliano | Fashion & Accessoires | 1.68× | ||
| 10 | College of the Holy Cross | Business & Career | 1.65× | ||
| 11 | Tesa | Kids & Family | 1.62× | ||
| 12 | Issey Miyake | Fashion & Accessoires | 1.61× | ||
| 13 | David Giuntoli | Movies & TV | 1.61× | ||
| 14 | Summer vacation | Travel & Leisure | 1.60× | ||
| 15 | Marni (clothing) | Fashion & Accessoires | 1.59× | ||
| 16 | Yohji Yamamoto | Fashion & Accessoires | 1.58× | ||
| 17 | Sant'Anna School of Advanced Studies | Business & Career | 1.54× | ||
| 18 | Hurdling | Sports | 1.52× | ||
| 19 | Luciano Pavarotti | Music & Radio | 1.51× | ||
| 20 | Trivago | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.93× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Creativity | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.67× | |
| Tradition | CONSERVATISM | 0.70× | |
| Career Orientation | POWER | 0.71× |
Florence has an estimated audience of 11,076,064 people in Italy, concentrated in Tuscany and Lazio.
56.0% of Florence fans are female, 44.0% are male, with an average age of 43.7 years.
Florence fans show strongest brand affinity for Summer vacation (1.6×), Trivago (1.5×), and Marni (clothing) (1.59×) over the country average.
Florence fans in Italy are most concentrated in Tuscany (reach ~3M), Lazio (reach ~2M), and Lombardy (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Florence itself, the audience over-indexes on Trivago (1.5×), Marni (clothing) (1.59×), Issey Miyake (1.61×), and Luciano Pavarotti (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Florence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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