Rascasse Audience Intelligence

Florence Audience in Germany

A data profile of the people who buy, follow and care about Florence in Germany — modelled from more than twelve digital signal sources. Florence has an estimated audience of 980,218 people in Germany.

#116among City in Germany#494among POI in Germany#529in Travel & Leisure

The average Florence fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Polo Ralph Lauren, Adventure, Hermès, with strongest over-indexing on Polo Ralph Lauren (13.25× the country average).

Demographically, the Florence audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Florence fan in Germany is more female, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Polo Ralph Lauren.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Florence profile in Germany.

Audience size
980K
in Germany
Gender
56.1%♀
43.9% male
Age
39.7
average years
Country rank
#6665
POI in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Florence fans

56.1% are female, 43.9% are male, average age 39.7.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Florence audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age39.7
Estimated audience size980,218
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Florence audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4924%
50+18%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Florence audience comes from Germany.

Worldwide audience distribution share by country for Florence
CountryShare
Italy33.9%
United States14.6%
France4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Florence audience in Germany is strongest.

Fig. 05

Top regions by affinity

Florence fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.38×
02Berlin~60K1.30×
03Baden-Württemberg~200K1.25×
04Hessen~90K1.25×
05Hamburg~30K1.25×
06Nordrhein-Westfalen~200K1.08×
07Rheinland-Pfalz~50K0.99×
08Sachsen~50K0.98×
09Schleswig-Holstein~30K0.95×
10Bremen~8K0.93×
11Niedersachsen~90K0.91×
12Brandenburg~30K0.84×
13Thüringen~20K0.81×
14Saarland~10K0.80×
15Sachsen-Anhalt~20K0.75×
16Mecklenburg-Vorpommern~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Florence, Germany
0.74×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Florence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Florence audience
#·InterestCategoryAffinity×
01Jil Sander (brand)Fashion & Accessoires23.49×
02I.D. (magazine)Fashion & Accessoires22.93×
03Alexander McQueen (brand)Fashion & Accessoires21.39×
04Issey MiyakeFashion & Accessoires20.70×
05Rick OwensFashion & Accessoires18.55×
06Metropolitan Museum of ArtArts & Culture15.85×
07Miu MiuFashion & Accessoires14.98×
08Stella McCartneyFashion & Accessoires14.88×
09BalmainFashion & Accessoires13.96×
10Art auctionArts & Culture13.77×
11Polo Ralph LaurenFashion & Accessoires13.25×
12Karl LagerfeldFashion & Accessoires11.62×
13High-net-worth individualBusiness & Career11.15×
14Tom FordFashion & Accessoires10.89×
15OmegaFashion & Accessoires10.31×
16Museum of Modern ArtArts & Culture10.13×
17Bottega VenetaFashion & Accessoires9.94×
18Art exhibitionArts & Culture6.02×
19HermèsFashion & Accessoires5.11×
20AdventureTravel & Leisure5.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Florence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Florence audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.95×
Luxury OrientationPREMIUM2.30×
IndulgenceJOY1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Florence audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
TraditionCONSERVATISM0.80×
SpiritualityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Florence have in Germany?

Florence has an estimated audience of 980,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Florence fans?

56.1% of Florence fans are female, 43.9% are male, with an average age of 39.7 years.

03

Which brands do Florence fans like most?

Florence fans show strongest brand affinity for Polo Ralph Lauren (13.25×), Adventure (5.07×), and Hermès (5.11×) over the country average.

04

Where do Florence fans live in Germany?

Florence fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Florence fans also like?

Beyond Florence itself, the audience over-indexes on Adventure (5.07×), Hermès (5.11×), Miu Miu (14.98×), and Issey Miyake (20.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Florence audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Florence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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