Florence Audience in Germany
Florence has an estimated audience of 980,218 people in Germany. 56.1% are female, 43.9% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Adventure, Hermès, Miu Miu, Polo Ralph Lauren, Issey Miyake.
The average Florence fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Adventure, Hermès, Miu Miu, with strongest over-indexing on Adventure (5.07× the country average). Demographically, the Florence audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Florence fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 39.7 |
| Estimated audience size | 980,218 |
Audience persona
The typical Florence fan in Germany is more female, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Adventure.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 237,392 | 1.11× |
| Bayern | 216,948 | 1.38× |
| Baden-Württemberg | 171,117 | 1.28× |
| Hessen | 96,482 | 1.29× |
| Niedersachsen | 86,898 | 0.91× |
| Berlin | 61,859 | 1.41× |
| Rheinland-Pfalz | 47,987 | 0.98× |
| Sachsen | 47,379 | 0.99× |
| Schleswig-Holstein | 33,089 | 0.94× |
| Hamburg | 28,330 | 1.28× |
| Brandenburg | 24,646 | 0.81× |
| Thüringen | 18,917 | 0.76× |
| Sachsen-Anhalt | 18,212 | 0.72× |
| Mecklenburg-Vorpommern | 13,061 | 0.7× |
| Saarland | 8,741 | 0.73× |
| Bremen | 7,647 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Adventure | 5.07× | Travel & Leisure |
| Hermès | 5.11× | Fashion & Accessoires |
| Miu Miu | 14.98× | Fashion & Accessoires |
| Polo Ralph Lauren | 13.25× | Fashion & Accessoires |
| Issey Miyake | 20.7× | Fashion & Accessoires |
| Stella McCartney | 14.88× | Fashion & Accessoires |
| I.D. (magazine) | 22.93× | Fashion & Accessoires |
| Art exhibition | 6.02× | Arts & Culture |
| High-net-worth individual | 11.15× | Business & Career |
| Metropolitan Museum of Art | 15.85× | Arts & Culture |
| Balmain | 13.96× | Fashion & Accessoires |
| Alexander McQueen (brand) | 21.39× | Fashion & Accessoires |
| Karl Lagerfeld | 11.62× | Fashion & Accessoires |
| Omega | 10.31× | Fashion & Accessoires |
| Museum of Modern Art | 10.13× | Arts & Culture |
| Jil Sander (brand) | 23.49× | Fashion & Accessoires |
| Rick Owens | 18.55× | Fashion & Accessoires |
| Art auction | 13.77× | Arts & Culture |
| Tom Ford | 10.89× | Fashion & Accessoires |
| Bottega Veneta | 9.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.2 |
| Design Affinity | PREMIUM | 2.18 |
| Luxury Orientation | PREMIUM | 1.93 |
| Early Adopter Mentality | POWER | 1.73 |
| Sustainability | BALANCE | 1.64 |
| Sports Activity | POWER | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 34.0% |
| United States | 14.6% |
| France | 4.6% |
See Florence audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Florence have in Germany?
Florence has an estimated audience of 980,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Florence fans?
56.1% of Florence fans are female, 43.9% are male, with an average age of 39.7 years.
Which brands do Florence fans like most?
Florence fans show strongest brand affinity for Adventure (5.07×), Hermès (5.11×), and Miu Miu (14.98×) over the country average.
Where do Florence fans live in Germany?
Florence fans in Germany are most concentrated in Nordrhein-Westfalen (reach 237,392), Bayern (reach 216,948), and Baden-Württemberg (reach 171,117). These three regions account for the largest share of the active audience.
What other brands do Florence fans also like?
Beyond Florence itself, the audience over-indexes on Hermès (5.11×), Miu Miu (14.98×), Polo Ralph Lauren (13.25×), and Issey Miyake (20.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Florence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.