Issey Miyake Audience in Germany
Issey Miyake has an estimated audience of 576,929 people in Germany. 65.4% are female, 34.6% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jil Sander (brand), John Galliano, Gianni Versace, Rick Owens, Ann Demeulemeester.
The average Issey Miyake fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jil Sander (brand), John Galliano, Gianni Versace, with strongest over-indexing on Jil Sander (brand) (88.94× the country average). Demographically, the Issey Miyake audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Issey Miyake fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 36.3 |
| Estimated audience size | 576,929 |
Audience persona
The typical Issey Miyake fan in Germany is more female, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jil Sander (brand).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,105 | 1.28× |
| Bayern | 95,831 | 1.03× |
| Baden-Württemberg | 79,010 | 1× |
| Hessen | 54,927 | 1.25× |
| Niedersachsen | 48,381 | 0.86× |
| Berlin | 43,346 | 1.68× |
| Rheinland-Pfalz | 24,779 | 0.86× |
| Sachsen | 24,340 | 0.86× |
| Schleswig-Holstein | 19,060 | 0.92× |
| Hamburg | 18,117 | 1.39× |
| Brandenburg | 15,995 | 0.89× |
| Thüringen | 10,590 | 0.72× |
| Sachsen-Anhalt | 10,513 | 0.7× |
| Mecklenburg-Vorpommern | 8,205 | 0.74× |
| Saarland | 5,285 | 0.75× |
| Bremen | 5,221 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jil Sander (brand) | 88.94× | Fashion & Accessoires |
| John Galliano | 106.16× | Fashion & Accessoires |
| Gianni Versace | 78.28× | Fashion & Accessoires |
| Rick Owens | 47.05× | Fashion & Accessoires |
| Ann Demeulemeester | 109.02× | Fashion & Accessoires |
| Yohji Yamamoto | 72.45× | Fashion & Accessoires |
| Alexander McQueen (brand) | 41.51× | Fashion & Accessoires |
| High-net-worth individual | 19.08× | Business & Career |
| Marni (clothing) | 43.13× | Fashion & Accessoires |
| Hermès | 6.6× | Fashion & Accessoires |
| Business class | 10.8× | Travel & Leisure |
| Haider Ackermann | 112.3× | Fashion & Accessoires |
| Mckenna Grace | 20× | Movies & TV |
| Oxford Street | 49.4× | Travel & Leisure |
| Maison Margiela | 19.81× | Fashion & Accessoires |
| San Francisco Museum of Modern Art | 83.57× | Arts & Culture |
| Proenza Schouler | 57.81× | Fashion & Accessoires |
| Vivienne Westwood | 17.58× | Fashion & Accessoires |
| Polo Ralph Lauren | 13.07× | Fashion & Accessoires |
| Kiernan Shipka | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.32 |
| Design Affinity | PREMIUM | 1.91 |
| Sustainability | BALANCE | 1.75 |
| Creativity | OPEN | 1.74 |
| Luxury Orientation | PREMIUM | 1.74 |
| Quality Awareness | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 25.9% |
| China | 16.1% |
| United States | 9.2% |
See Issey Miyake audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Issey Miyake have in Germany?
Issey Miyake has an estimated audience of 576,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Issey Miyake fans?
65.4% of Issey Miyake fans are female, 34.6% are male, with an average age of 36.3 years.
Which brands do Issey Miyake fans like most?
Issey Miyake fans show strongest brand affinity for Jil Sander (brand) (88.94×), John Galliano (106.16×), and Gianni Versace (78.28×) over the country average.
Where do Issey Miyake fans live in Germany?
Issey Miyake fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,105), Bayern (reach 95,831), and Baden-Württemberg (reach 79,010). These three regions account for the largest share of the active audience.
What other brands do Issey Miyake fans also like?
Beyond Issey Miyake itself, the audience over-indexes on John Galliano (106.16×), Gianni Versace (78.28×), Rick Owens (47.05×), and Ann Demeulemeester (109.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Issey Miyake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.