Alexander McQueen (brand) Audience in Germany
Alexander McQueen (brand) has an estimated audience of 414,935 people in Germany. 55.6% are female, 44.4% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Issey Miyake, paul smith, Hermès, Maison Margiela, Tory Burch.
The average Alexander McQueen (brand) fan in Germany is 31.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Issey Miyake, paul smith, Hermès, with strongest over-indexing on Issey Miyake (43.01× the country average). Demographically, the Alexander McQueen (brand) audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Alexander McQueen (brand) fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 31.5 |
| Estimated audience size | 414,935 |
Audience persona
The typical Alexander McQueen (brand) fan in Germany is more female, around 31.5 years old, with strong Quality Awareness tendencies and a notable affinity for Issey Miyake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,919 | 1.4× |
| Bayern | 83,953 | 1.26× |
| Baden-Württemberg | 76,544 | 1.35× |
| Hessen | 45,735 | 1.45× |
| Niedersachsen | 39,033 | 0.97× |
| Berlin | 28,593 | 1.54× |
| Rheinland-Pfalz | 20,079 | 0.97× |
| Hamburg | 16,133 | 1.72× |
| Schleswig-Holstein | 13,304 | 0.89× |
| Sachsen | 11,252 | 0.55× |
| Brandenburg | 7,491 | 0.58× |
| Sachsen-Anhalt | 5,161 | 0.48× |
| Thüringen | 4,567 | 0.43× |
| Bremen | 4,255 | 1.2× |
| Mecklenburg-Vorpommern | 3,765 | 0.48× |
| Saarland | 3,743 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Issey Miyake | 43.01× | Fashion & Accessoires |
| paul smith | 37.24× | Fashion & Accessoires |
| Hermès | 8.28× | Fashion & Accessoires |
| Maison Margiela | 22.25× | Fashion & Accessoires |
| Tory Burch | 19.72× | Fashion & Accessoires |
| Balmain | 21.72× | Fashion & Accessoires |
| Rick Owens | 29.54× | Fashion & Accessoires |
| Christian Louboutin | 20× | Fashion & Accessoires |
| Metropolitan Museum of Art | 21.94× | Arts & Culture |
| Drop shipping | 6.16× | Shopping |
| Monty Python's Life of Brian | 23.93× | Movies & TV |
| Museum of Modern Art | 12.69× | Arts & Culture |
| Miu Miu | 14.19× | Fashion & Accessoires |
| Fendi | 10.37× | Fashion & Accessoires |
| Givenchy | 9.19× | Fashion & Accessoires |
| Balenciaga | 7.42× | Fashion & Accessoires |
| Mulberry (company) | 28.92× | Fashion & Accessoires |
| Louis Vuitton | 4.56× | Fashion & Accessoires |
| Breuninger | 3.96× | Fashion & Accessoires |
| Chloé | 8.42× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.65 |
| Luxury Orientation | PREMIUM | 2.28 |
| Design Affinity | PREMIUM | 2.16 |
| Sustainability | BALANCE | 2.04 |
| Early Adopter Mentality | POWER | 1.98 |
| Creativity | OPEN | 1.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| China | 12.9% |
| Italy | 8.3% |
See Alexander McQueen (brand) audiences in other countries
- Alexander McQueen (brand) — United States
- Alexander McQueen (brand) — United Kingdom
- Alexander McQueen (brand) — France
- Alexander McQueen (brand) — Italy
- Alexander McQueen (brand) — Spain
- Alexander McQueen (brand) — Brazil
- Alexander McQueen (brand) — Japan
- Alexander McQueen (brand) — South Korea
- Alexander McQueen (brand) — India
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Alexander McQueen (brand) have in Germany?
Alexander McQueen (brand) has an estimated audience of 414,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alexander McQueen (brand) fans?
55.6% of Alexander McQueen (brand) fans are female, 44.4% are male, with an average age of 31.5 years.
Which brands do Alexander McQueen (brand) fans like most?
Alexander McQueen (brand) fans show strongest brand affinity for Issey Miyake (43.01×), paul smith (37.24×), and Hermès (8.28×) over the country average.
Where do Alexander McQueen (brand) fans live in Germany?
Alexander McQueen (brand) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,919), Bayern (reach 83,953), and Baden-Württemberg (reach 76,544). These three regions account for the largest share of the active audience.
What other brands do Alexander McQueen (brand) fans also like?
Beyond Alexander McQueen (brand) itself, the audience over-indexes on paul smith (37.24×), Hermès (8.28×), Maison Margiela (22.25×), and Tory Burch (19.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alexander McQueen (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.