Alexander McQueen (brand) Audience in Germany
Alexander McQueen (brand) has an estimated audience of 414,935 people in Germany. 55.6% are female, 44.4% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Ipag Business School, Sub Zero (Official), CAC 40, McGregor, Iowa.
The average Alexander McQueen (brand) fan in Germany is 31.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Ipag Business School, Sub Zero (Official), with strongest over-indexing on Gil Ofarim (3.21× the country average). Demographically, the Alexander McQueen (brand) audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Alexander McQueen (brand) fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 31.5 |
| Estimated audience size | 414,935 |
Audience persona
The typical Alexander McQueen (brand) fan in Germany is more female, around 31.5 years old, with strong Quality Awareness tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,919 | 1.4× |
| Bayern | 83,953 | 1.26× |
| Baden-Württemberg | 76,544 | 1.35× |
| Hessen | 45,735 | 1.45× |
| Niedersachsen | 39,033 | 0.97× |
| Berlin | 28,593 | 1.54× |
| Rheinland-Pfalz | 20,079 | 0.97× |
| Hamburg | 16,133 | 1.72× |
| Schleswig-Holstein | 13,304 | 0.89× |
| Sachsen | 11,252 | 0.55× |
| Brandenburg | 7,491 | 0.58× |
| Sachsen-Anhalt | 5,161 | 0.48× |
| Thüringen | 4,567 | 0.43× |
| Bremen | 4,255 | 1.2× |
| Mecklenburg-Vorpommern | 3,765 | 0.48× |
| Saarland | 3,743 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.21× | Music & Radio |
| Ipag Business School | 37.24× | Business & Career |
| Sub Zero (Official) | 22.25× | Literature |
| CAC 40 | 2.59× | Business & Career |
| McGregor, Iowa | 14.19× | Shopping |
| Emirdağ | 18.33× | Travel & Leisure |
| Jersey (fabric) | 8.62× | Fashion & Accessoires |
| Johann Gottfried Herder | 15.22× | Literature |
| Bugzy Malone | 19.72× | Music & Radio |
| Product design | 1.83× | Business & Career |
| Škoda Kodiaq | 2.29× | Cars & Mobility |
| Bugatti Chiron | 5.77× | Cars & Mobility |
| Kazuo Ishiguro | 12.78× | Literature |
| Ivy Lab | 15.99× | |
| Commercial mortgage | 2.06× | Business & Career |
| Female education | 20× | Business & Career |
| Business English | 2.58× | Business & Career |
| Ipoh | 13.4× | Travel & Leisure |
| Mothercare | 1.76× | Kids & Family |
| Hardik Pandya | 11.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.65 |
| Luxury Orientation | PREMIUM | 2.28 |
| Design Affinity | PREMIUM | 2.16 |
| Sustainability | BALANCE | 2.04 |
| Early Adopter Mentality | POWER | 1.98 |
| Creativity | OPEN | 1.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| China | 12.9% |
| Italy | 8.3% |
See Alexander McQueen (brand) audiences in other countries
- Alexander McQueen (brand) — United States
- Alexander McQueen (brand) — United Kingdom
- Alexander McQueen (brand) — France
- Alexander McQueen (brand) — Italy
- Alexander McQueen (brand) — Spain
- Alexander McQueen (brand) — Brazil
- Alexander McQueen (brand) — Japan
- Alexander McQueen (brand) — South Korea
- Alexander McQueen (brand) — India
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Alexander McQueen (brand) have in Germany?
Alexander McQueen (brand) has an estimated audience of 414,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alexander McQueen (brand) fans?
55.6% of Alexander McQueen (brand) fans are female, 44.4% are male, with an average age of 31.5 years.
Which brands do Alexander McQueen (brand) fans like most?
Alexander McQueen (brand) fans show strongest brand affinity for Gil Ofarim (3.21×), Ipag Business School (37.24×), and Sub Zero (Official) (22.25×) over the country average.
Where do Alexander McQueen (brand) fans live in Germany?
Alexander McQueen (brand) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,919), Bayern (reach 83,953), and Baden-Württemberg (reach 76,544). These three regions account for the largest share of the active audience.
What other brands do Alexander McQueen (brand) fans also like?
Beyond Alexander McQueen (brand) itself, the audience over-indexes on Ipag Business School (37.24×), Sub Zero (Official) (22.25×), CAC 40 (2.59×), and McGregor, Iowa (14.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alexander McQueen (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.