Stella McCartney Audience in Germany
Stella McCartney has an estimated audience of 1,085,649 people in Germany. 64.9% are female, 35.1% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galeries Lafayette, Morgan Stanley, Isabel Marant, Hermès, Primark.
The average Stella McCartney fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galeries Lafayette, Morgan Stanley, Isabel Marant, with strongest over-indexing on Galeries Lafayette (13.01× the country average). Demographically, the Stella McCartney audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Stella McCartney fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 33.5 |
| Estimated audience size | 1,085,649 |
Audience persona
The typical Stella McCartney fan in Germany is more female, around 33.5 years old, with strong Career Orientation tendencies and a notable affinity for Galeries Lafayette.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 261,586 | 1.1× |
| Bayern | 233,311 | 1.34× |
| Baden-Württemberg | 142,753 | 0.96× |
| Hessen | 98,929 | 1.2× |
| Niedersachsen | 96,643 | 0.92× |
| Berlin | 75,962 | 1.56× |
| Hamburg | 47,902 | 1.95× |
| Rheinland-Pfalz | 44,478 | 0.82× |
| Schleswig-Holstein | 41,543 | 1.07× |
| Sachsen | 36,088 | 0.68× |
| Brandenburg | 25,397 | 0.75× |
| Thüringen | 16,715 | 0.6× |
| Sachsen-Anhalt | 14,985 | 0.53× |
| Mecklenburg-Vorpommern | 13,399 | 0.65× |
| Bremen | 10,776 | 1.16× |
| Saarland | 9,452 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galeries Lafayette | 13.01× | Shopping |
| Morgan Stanley | 35.02× | Business & Career |
| Isabel Marant | 9.55× | Fashion & Accessoires |
| Hermès | 3.99× | Fashion & Accessoires |
| Primark | 4.24× | Shopping |
| Pinko (fashion) | 24.81× | Fashion & Accessoires |
| Anthropologie | 10.4× | Shopping |
| Outdoor recreation | 1.95× | Sports |
| Jil Sander (brand) | 19.58× | Fashion & Accessoires |
| COS | 5.12× | Shopping |
| Céline | 10.75× | Fashion & Accessoires |
| LOEWE | 6.65× | Fashion & Accessoires |
| Massimo Dutti | 6.33× | Shopping |
| Chloé | 6.85× | Fashion & Accessoires |
| Ottolenghi | 13.89× | Food & Beverages |
| La colombe | 46.21× | Food & Beverages |
| Home Interior Design | 2.88× | Home & Garden |
| Yahoo!ショッピング | 2.38× | |
| Augusta National Golf Club | 24.06× | Sports |
| Stradivarius | 4.16× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.49 |
| Design Affinity | PREMIUM | 2.19 |
| Creativity | OPEN | 1.83 |
| Luxury Orientation | PREMIUM | 1.83 |
| Sustainability | BALANCE | 1.74 |
| DIY Mentality | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Italy | 14.9% |
| United Kingdom | 11.7% |
See Stella McCartney audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Stella McCartney have in Germany?
Stella McCartney has an estimated audience of 1,085,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stella McCartney fans?
64.9% of Stella McCartney fans are female, 35.1% are male, with an average age of 33.5 years.
Which brands do Stella McCartney fans like most?
Stella McCartney fans show strongest brand affinity for Galeries Lafayette (13.01×), Morgan Stanley (35.02×), and Isabel Marant (9.55×) over the country average.
Where do Stella McCartney fans live in Germany?
Stella McCartney fans in Germany are most concentrated in Nordrhein-Westfalen (reach 261,586), Bayern (reach 233,311), and Baden-Württemberg (reach 142,753). These three regions account for the largest share of the active audience.
What other brands do Stella McCartney fans also like?
Beyond Stella McCartney itself, the audience over-indexes on Morgan Stanley (35.02×), Isabel Marant (9.55×), Hermès (3.99×), and Primark (4.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stella McCartney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.