Rascasse Audience Intelligence

Jil Sander (brand) Target Market in Germany

A data profile of the people who buy, follow and care about Jil Sander (brand) in Germany — modelled from more than twelve digital signal sources. Jil Sander (brand) has an estimated audience of 296,116 people in Germany.

#2235among Brand in Germany#820in Fashion & Accessoires

The average Jil Sander (brand) fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pinko (fashion), Victoria Beckham, Hermès, with strongest over-indexing on Pinko (fashion) (46.71× the country average).

Demographically, the Jil Sander (brand) audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jil Sander (brand) fan in Germany is more female, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Pinko (fashion).

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jil Sander (brand) profile in Germany.

Audience size
296K
in Germany
Gender
70.7%♀
29.3% male
Age
40.0
average years
Country rank
#17504
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jil Sander (brand)

70.7% are female, 29.3% are male, average age 40.0.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Jil Sander (brand) audience in Germany
MetricValue
Female70.7%
Male29.3%
Average age40.0
Estimated audience size296,116
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Jil Sander (brand) audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Jil Sander (brand) audience comes from Germany.

Worldwide audience distribution share by country for Jil Sander (brand)
CountryShare
Japan29.0%
United States12.2%
Germany11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jil Sander (brand) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jil Sander (brand) customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K2.13×
02Berlin~20K1.54×
03Schleswig-Holstein~10K1.39×
04Hessen~30K1.10×
05Nordrhein-Westfalen~70K1.03×
06Bayern~50K0.98×
07Baden-Württemberg~40K0.92×
08Bremen~2K0.92×
09Niedersachsen~30K0.86×
10Rheinland-Pfalz~10K0.84×
11Saarland~3K0.83×
12Brandenburg~7K0.77×
13Sachsen~10K0.72×
14Thüringen~5K0.71×
15Mecklenburg-Vorpommern~4K0.70×
16Sachsen-Anhalt~5K0.66×
Fig. 06

Affinity by region

Affinity by region — Jil Sander (brand), Germany
0.66×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jil Sander (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jil Sander (brand) audience
#·InterestCategoryAffinity×
01Costume NationalFashion & Accessoires49.54×
02Pinko (fashion)Fashion & Accessoires46.71×
03Karen MillenFashion & Accessoires46.01×
04Kurt GeigerFashion & Accessoires31.92×
05EtroFashion & Accessoires26.26×
06Victoria BeckhamFashion & Accessoires22.89×
07Mulberry (company)Fashion & Accessoires22.64×
08Jil SanderFashion & Accessoires22.60×
09I.D. (magazine)Fashion & Accessoires16.18×
10Philipp PleinFashion & Accessoires15.46×
11Vivienne WestwoodFashion & Accessoires14.18×
12Golden GooseFashion & Accessoires14.07×
13Reiss (brand)Fashion & Accessoires13.48×
14BulgariFashion & Accessoires7.72×
15Yves Saint LaurentFashion & Accessoires6.59×
16HermèsFashion & Accessoires5.77×
17SwarovskiFashion & Accessoires5.07×
18FRITZ!BoxTechnology & Electronics3.78×
19BreuningerFashion & Accessoires3.64×
20H&MShopping2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jil Sander (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jil Sander (brand) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.92×
Luxury OrientationPREMIUM2.09×
SustainabilityBALANCE2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jil Sander (brand) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Social Media UsageJOY0.87×
SpiritualityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jil Sander (brand)'s target market in Germany?

Jil Sander (brand)'s target market in Germany covers an estimated 296,116 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jil Sander (brand) customers?

70.7% of the Jil Sander (brand) audience are female, 29.3% are male, with an average age of 40.0 years.

03

Which brands do Jil Sander (brand) fans like most?

Jil Sander (brand) fans show strongest brand affinity for Pinko (fashion) (46.71×), Victoria Beckham (22.89×), and Hermès (5.77×) over the country average.

04

Where do Jil Sander (brand) fans live in Germany?

Jil Sander (brand) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Jil Sander (brand) fans also like?

Beyond Jil Sander (brand) itself, the audience over-indexes on Victoria Beckham (22.89×), Hermès (5.77×), Jil Sander (22.6×), and Vivienne Westwood (14.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Jil Sander (brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jil Sander (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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