Rascasse Audience Intelligence

Jil Sander (brand) Target Market in United States

A data profile of the people who buy, follow and care about Jil Sander (brand) in United States — modelled from more than twelve digital signal sources. Jil Sander (brand) has an estimated audience of 305,657 people in United States.

#4954among Brand in United States#1578in Fashion & Accessoires

The average Jil Sander (brand) fan in United States is 37.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Golden Goose, Sorel-Tracy, Queens, with strongest over-indexing on Golden Goose (33.83× the country average).

Demographically, the Jil Sander (brand) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jil Sander (brand) fan in United States is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Golden Goose.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jil Sander (brand) profile in United States.

Audience size
306K
in United States
Gender
71.1%♀
28.9% male
Age
37.2
average years
Country rank
#47897
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jil Sander (brand)

71.1% are female, 28.9% are male, average age 37.2.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Jil Sander (brand) audience in United States
MetricValue
Female71.1%
Male28.9%
Average age37.2
Estimated audience size305,657
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Jil Sander (brand) audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Jil Sander (brand) audience comes from United States.

Worldwide audience distribution share by country for Jil Sander (brand)
CountryShare
Japan29.0%
United States12.2%
Germany11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jil Sander (brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Jil Sander (brand) customers by region in United States
#RegionReachAffinity×
01New York~90K5.72×
02California~90K2.73×
03Washington, District of Columbia~2K2.58×
04New Jersey~20K2.20×
05Oregon~6K1.82×
06Massachusetts~10K1.71×
07Hawaii~2K1.52×
08Washington~9K1.47×
09Illinois~10K1.37×
10Connecticut~4K1.33×
11Maryland~7K1.32×
12Georgia~10K1.17×
13Rhode Island~1K1.15×
14Nevada~3K1.10×
15Texas~30K1.08×
16Virginia~8K1.08×
17Florida~20K1.02×
18Pennsylvania~10K0.99×
19Vermont<1K0.96×
20Delaware<1K0.91×
21Arizona~5K0.90×
22Alaska<1K0.88×
23Maine<1K0.86×
24North Dakota<1K0.85×
25South Dakota<1K0.84×
26New Hampshire<1K0.82×
27Montana<1K0.82×
28Colorado~4K0.79×
29Michigan~6K0.78×
30Minnesota~3K0.77×
31New Mexico~1K0.77×
32West Virginia~1K0.77×
33North Carolina~7K0.76×
34Louisiana~3K0.75×
35Utah~2K0.75×
36Idaho~1K0.74×
37Nebraska~1K0.72×
38Mississippi~2K0.71×
39Arkansas~2K0.70×
40Missouri~3K0.68×
41Kansas~2K0.68×
42Tennessee~4K0.67×
43Iowa~2K0.67×
44South Carolina~3K0.66×
45Alabama~3K0.65×
46Oklahoma~2K0.65×
47Ohio~6K0.64×
48Wisconsin~3K0.64×
49Indiana~3K0.63×
50Kentucky~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Jil Sander (brand), United States
0.63×1.00×5.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jil Sander (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jil Sander (brand) audience
#·InterestCategoryAffinity×
01Shae (Indonesian singer)Movies & TV102.40×
02University of GenevaBusiness & Career94.03×
03Stones Throw RecordsMusic & Radio71.38×
04Flare (magazine)Fashion & Accessoires56.01×
05Japan Rail PassCars & Mobility55.50×
06Iko UwaisMovies & TV51.12×
07Sorel-TracyTravel & Leisure47.71×
08EtroFashion & Accessoires40.30×
09Roger VivierFashion & Accessoires35.54×
10Golden GooseFashion & Accessoires33.83×
111stdibsShopping30.64×
12Proenza SchoulerFashion & Accessoires28.39×
13Saatchi GalleryArts & Culture17.24×
14Max MaraFashion & Accessoires14.22×
15Loro PianaFashion & Accessoires13.61×
16Isabel MarantFashion & Accessoires10.83×
17DSW Designer Shoe WarehouseFashion & Accessoires7.85×
18QueensTravel & Leisure7.48×
19Macy'sShopping2.61×
20BeautyBeauty & Wellness1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jil Sander (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jil Sander (brand) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.08×
Luxury OrientationPREMIUM2.99×
Design AffinityPREMIUM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jil Sander (brand) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
Need for SecurityCONSERVATISM0.80×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jil Sander (brand)'s target market in United States?

Jil Sander (brand)'s target market in United States covers an estimated 305,657 people, concentrated in New York and California.

02

What is the gender split and age of Jil Sander (brand) customers?

71.1% of the Jil Sander (brand) audience are female, 28.9% are male, with an average age of 37.2 years.

03

Which brands do Jil Sander (brand) fans like most?

Jil Sander (brand) fans show strongest brand affinity for Golden Goose (33.83×), Sorel-Tracy (47.71×), and Queens (7.48×) over the country average.

04

Where do Jil Sander (brand) fans live in United States?

Jil Sander (brand) fans in United States are most concentrated in New York (reach ~90K), California (reach ~90K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Jil Sander (brand) fans also like?

Beyond Jil Sander (brand) itself, the audience over-indexes on Sorel-Tracy (47.71×), Queens (7.48×), Flare (magazine) (56.01×), and Saatchi Gallery (17.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jil Sander (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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