Jil Sander (brand) Audience in United States

Jil Sander (brand) logo

Jil Sander (brand) has an estimated audience of 292,088 people in United States. 71.1% are female, 28.9% are male, average age 37.2. Top regions: New York, California, Texas. Top brand affinities: Golden Goose, Sorel-Tracy, Queens, Flare (magazine), Japan Rail Pass.

The average Jil Sander (brand) fan in United States is 37.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Golden Goose, Sorel-Tracy, Queens, with strongest over-indexing on Golden Goose (33.83× the country average). Demographically, the Jil Sander (brand) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Jil Sander (brand) fans

Demographic split for Jil Sander (brand) audience in United States
MetricValue
Female71.1%
Male28.9%
Average age37.2
Estimated audience size292,088

Audience persona

The typical Jil Sander (brand) fan in United States is more female, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Golden Goose.

Top regions in United States

Top regions ranked by reach for Jil Sander (brand) in United States
RegionReachAffinity
New York95,6795.86×
California93,4372.91×
Texas28,6051.14×
Florida20,6041.04×
New Jersey17,3312.33×
Illinois14,0341.44×
Georgia10,9431.22×
Massachusetts10,2871.79×
Pennsylvania9,6610.98×
Washington8,9751.53×
Virginia7,8451.1×
Maryland6,7791.35×
Oregon6,6081.97×
North Carolina6,5680.75×
Michigan5,8540.77×
Ohio5,5010.61×
Arizona5,4370.91×
Connecticut4,0071.37×
Colorado3,5810.78×
Tennessee3,4260.58×
Nevada3,1591.12×
Minnesota3,1400.75×
Missouri2,8780.61×
Indiana2,8400.53×
South Carolina2,4810.56×
Washington, District of Columbia2,4772.82×
Louisiana2,3510.62×
Wisconsin2,3170.53×
Alabama2,0780.51×
Hawaii2,0391.62×
Utah1,6410.63×
Kentucky1,4860.41×
Oklahoma1,3950.43×
Rhode Island1,1351.22×
Iowa1,0440.43×
Mississippi1,0320.43×
Kansas1,0050.44×
Arkansas9860.41×
New Mexico7720.53×
New Hampshire7470.65×
Maine7020.67×
Delaware6400.79×
Idaho5550.38×
Nebraska4600.31×
West Virginia4180.31×
Montana3860.48×
Vermont3640.71×
Alaska3250.52×
North Dakota2370.4×
South Dakota2230.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jil Sander (brand) audience
BrandAffinityCategory
Golden Goose33.83×Fashion & Accessoires
Sorel-Tracy47.71×Travel & Leisure
Queens7.48×Travel & Leisure
Flare (magazine)56.01×Fashion & Accessoires
Japan Rail Pass55.5×Cars & Mobility
Saatchi Gallery17.24×Arts & Culture
Stones Throw Records71.38×Music & Radio
Shae (Indonesian singer)102.4×Movies & TV
1stdibs30.64×Shopping
Proenza Schouler28.39×Fashion & Accessoires
University of Geneva94.03×Business & Career
Iko Uwais51.12×Movies & TV
Max Mara14.22×Fashion & Accessoires
Isabel Marant10.83×Fashion & Accessoires
Etro40.3×Fashion & Accessoires
DSW Designer Shoe Warehouse7.85×Fashion & Accessoires
Beauty1.72×Beauty & Wellness
Macy's2.61×Shopping
Loro Piana13.61×Fashion & Accessoires
Roger Vivier35.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jil Sander (brand) audience
TraitClusterScore
Luxury OrientationPREMIUM3.11
Design AffinityPREMIUM2.3
Quality AwarenessPREMIUM2.02
IndulgenceJOY2.01
SustainabilityBALANCE1.91
LGBTQ+ IdentityOPEN1.86

Worldwide distribution

Worldwide audience distribution share by country for Jil Sander (brand)
CountryShare
Japan29.2%
Germany12.0%
United States11.8%

See Jil Sander (brand) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Jil Sander (brand) have in United States?

Jil Sander (brand) has an estimated audience of 292,088 people in United States, concentrated in New York and California.

What is the gender split and age of Jil Sander (brand) fans?

71.1% of Jil Sander (brand) fans are female, 28.9% are male, with an average age of 37.2 years.

Which brands do Jil Sander (brand) fans like most?

Jil Sander (brand) fans show strongest brand affinity for Golden Goose (33.83×), Sorel-Tracy (47.71×), and Queens (7.48×) over the country average.

Where do Jil Sander (brand) fans live in United States?

Jil Sander (brand) fans in United States are most concentrated in New York (reach 95,679), California (reach 93,437), and Texas (reach 28,605). These three regions account for the largest share of the active audience.

What other brands do Jil Sander (brand) fans also like?

Beyond Jil Sander (brand) itself, the audience over-indexes on Sorel-Tracy (47.71×), Queens (7.48×), Flare (magazine) (56.01×), and Japan Rail Pass (55.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jil Sander (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.