Japan Rail Pass Audience in United States
Japan Rail Pass has an estimated audience of 385,426 people in United States. 46.4% are female, 53.6% are male, average age 37.3. Top regions: California, Texas, New York.
The average Japan Rail Pass fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Japan Rail Pass audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Indulgence.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Demographics of Japan Rail Pass fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 37.3 |
| Estimated audience size | 385,426 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 126,853 | 2.99× |
| Texas | 29,552 | 0.89× |
| New York | 28,473 | 1.32× |
| Florida | 19,765 | 0.76× |
| Washington | 18,019 | 2.33× |
| Hawaii | 16,714 | 10.09× |
| Illinois | 12,170 | 0.95× |
| Georgia | 9,426 | 0.79× |
| New Jersey | 9,038 | 0.92× |
| Virginia | 8,509 | 0.91× |
| Colorado | 8,030 | 1.32× |
| Massachusetts | 7,982 | 1.05× |
| Arizona | 7,625 | 0.97× |
| Pennsylvania | 7,619 | 0.59× |
| North Carolina | 7,613 | 0.66× |
| Oregon | 6,905 | 1.56× |
| Ohio | 6,579 | 0.55× |
| Michigan | 6,455 | 0.64× |
| Maryland | 5,750 | 0.87× |
| Nevada | 5,288 | 1.42× |
| Utah | 4,863 | 1.41× |
| Minnesota | 4,701 | 0.85× |
| Tennessee | 4,260 | 0.55× |
| Indiana | 3,595 | 0.51× |
| Wisconsin | 3,390 | 0.58× |
| Missouri | 3,193 | 0.51× |
| Connecticut | 2,758 | 0.71× |
| Washington, District of Columbia | 2,684 | 2.32× |
| South Carolina | 2,586 | 0.45× |
| Kentucky | 2,297 | 0.48× |
| Oklahoma | 2,137 | 0.5× |
| Louisiana | 2,132 | 0.43× |
| Alabama | 1,934 | 0.36× |
| Kansas | 1,562 | 0.51× |
| Idaho | 1,530 | 0.79× |
| New Mexico | 1,384 | 0.72× |
| Arkansas | 1,326 | 0.42× |
| Iowa | 1,296 | 0.41× |
| Alaska | 1,068 | 1.3× |
| Nebraska | 960 | 0.5× |
| Mississippi | 885 | 0.28× |
| New Hampshire | 819 | 0.54× |
| Montana | 710 | 0.66× |
| Maine | 696 | 0.5× |
| Rhode Island | 629 | 0.51× |
| Delaware | 509 | 0.48× |
| West Virginia | 484 | 0.27× |
| Vermont | 445 | 0.66× |
| North Dakota | 305 | 0.39× |
| Wyoming | 296 | 0.52× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.56 |
| Indulgence | JOY | 1.79 |
| Travelling | THRILL | 1.75 |
| Luxury Orientation | PREMIUM | 1.7 |
| Quality Awareness | PREMIUM | 1.65 |
| Sustainability | BALANCE | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 23.3% |
| Japan | 15.0% |
| United States | 14.5% |
See Japan Rail Pass audiences in other countries
More Public transport audiences in United States
- Staten Island Ferry (2,341,077)
- Metropolitan Transportation Authority (New York) (2,335,143)
- FlixBus (2,289,593)
- MBTA Commuter Rail (1,739,485)
- Metro-North Railroad (965,586)
How to read this data
Audience size is the estimated number of people in United States who actively search for Japan Rail Pass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.