Rascasse Audience Intelligence

Japan Rail Pass Target Market in United States

A data profile of the people who buy, follow and care about Japan Rail Pass in United States — modelled from more than twelve digital signal sources. Japan Rail Pass has an estimated audience of 324,422 people in United States.

#15among Public transport in United States#4800among Brand in United States#1246in Cars & Mobility

The average Japan Rail Pass fan in United States is 37.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japan Rail Pass profile in United States.

Audience size
324K
in United States
Gender
46.4%♀
53.6% male
Age
37.3
average years
Country rank
#46415
Brand in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Japan Rail Pass

46.4% are female, 53.6% are male, average age 37.3.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Japan Rail Pass audience in United States
MetricValue
Female46.4%
Male53.6%
Average age37.3
Estimated audience size324,422
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Japan Rail Pass audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3916%
40-4916%
50+20%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Japan Rail Pass audience comes from United States.

Worldwide audience distribution share by country for Japan Rail Pass
CountryShare
China23.9%
Japan15.7%
United States12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japan Rail Pass audience in United States is strongest.

Fig. 05

Top regions by affinity

Japan Rail Pass customers by region in United States
#RegionReachAffinity×
01Hawaii~10K8.53×
02California~100K2.51×
03Washington~20K2.15×
04Washington, District of Columbia~2K1.91×
05Oregon~7K1.50×
06Alaska~1K1.43×
07Utah~5K1.35×
08Nevada~5K1.33×
09Colorado~8K1.31×
10New York~20K1.15×
11Arizona~8K1.00×
12Massachusetts~8K0.99×
13Idaho~2K0.97×
14Texas~30K0.92×
15Illinois~10K0.92×
16Virginia~9K0.92×
17Montana<1K0.92×
18New Jersey~9K0.90×
19Maryland~6K0.90×
20Minnesota~5K0.88×
21New Mexico~2K0.88×
22Vermont<1K0.83×
23Georgia~10K0.80×
24Florida~20K0.79×
25North Dakota<1K0.79×
26New Hampshire~1K0.77×
27Connecticut~3K0.76×
28Maine~1K0.73×
29Rhode Island<1K0.73×
30North Carolina~8K0.72×
31South Dakota<1K0.72×
32Michigan~7K0.71×
33Wisconsin~4K0.70×
34Nebraska~1K0.70×
35Delaware<1K0.70×
36Kansas~2K0.69×
37Oklahoma~3K0.67×
38Pennsylvania~8K0.64×
39Ohio~8K0.64×
40Missouri~4K0.64×
41Kentucky~3K0.64×
42Tennessee~5K0.63×
43Arkansas~2K0.63×
44West Virginia~1K0.63×
45Iowa~2K0.62×
46Indiana~4K0.61×
47South Carolina~4K0.61×
48Mississippi~2K0.58×
49Alabama~3K0.57×
50Louisiana~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Japan Rail Pass, United States
0.57×1.00×8.53×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Japan Rail Pass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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