Rascasse Audience Intelligence

Metropolitan Transportation Authority (New York) Target Market in United States

Name: Metropolitan Transportation Authority (New York) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Metropolitan Transportation Authority (New York) in United States — modelled from more than twelve digital signal sources. Metropolitan Transportation Authority (New York) has an estimated audience of 2,325,859 people in United States.

#2among Public transport in United States #1276among Brand in United States #427in Cars & Mobility

The average Metropolitan Transportation Authority (New York) fan in United States is 43.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Contactless payment, R+L Carriers, Public transport, with strongest over-indexing on Contactless payment (43.82× the country average).

Demographically, the Metropolitan Transportation Authority (New York) audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Metropolitan Transportation Authority (New York) fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Contactless payment.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metropolitan Transportation Authority (New York) profile in United States.

Audience size

2.3M

in United States

Gender

39.4%♀

60.6% male

Age

43.7

average years

Country rank

#12615

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Metropolitan Transportation Authority (New York)

39.4% are female, 60.6% are male, average age 43.7.

Fig. 02

Gender split

39.4%

Female

60.6%

Male

Demographic split for Metropolitan Transportation Authority (New York) audience in United States
Metric	Value
Female	39.4%
Male	60.6%
Average age	43.7
Estimated audience size	2,325,859

Fig. 03

Age distribution

Age distribution of the Metropolitan Transportation Authority (New York) audience in United States
Age bracket	Share	%
16-19		11%
20-29		16%
30-39		19%
40-49		23%
50+		31%

Fig. 04

Worldwide distribution

54.4%

of the worldwide Metropolitan Transportation Authority (New York) audience comes from United States.

Worldwide audience distribution share by country for Metropolitan Transportation Authority (New York)
Country	Share
United States	54.4%
Brazil	12.3%
Australia	4.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metropolitan Transportation Authority (New York) audience in United States is strongest.

Fig. 05

Top regions by affinity

Metropolitan Transportation Authority (New York) customers by region in United States
#	Region	Reach	×
01	New York	~2M	23.45×
02	Alaska	~40K	8.85×
03	Connecticut	~70K	2.99×
04	New Jersey	~100K	2.23×
05	Maryland	~50K	1.19×
06	Washington, District of Columbia	~7K	1.00×
07	Massachusetts	~40K	0.95×
08	Rhode Island	~4K	0.56×
09	Vermont	~2K	0.56×
10	New Hampshire	~5K	0.52×
11	Maine	~4K	0.51×
12	South Dakota	~3K	0.50×
13	North Dakota	~2K	0.50×
14	Tennessee	~20K	0.49×
15	Pennsylvania	~40K	0.47×
16	Michigan	~30K	0.45×
17	Virginia	~20K	0.43×
18	Delaware	~3K	0.43×
19	Hawaii	~4K	0.42×
20	West Virginia	~4K	0.41×
21	Montana	~3K	0.41×
22	Georgia	~30K	0.37×
23	Idaho	~4K	0.34×
24	Nebraska	~4K	0.32×
25	New Mexico	~4K	0.30×
26	California	~70K	0.29×
27	Minnesota	~10K	0.29×
28	Mississippi	~6K	0.29×
29	Arkansas	~5K	0.27×
30	Iowa	~5K	0.27×
31	North Carolina	~20K	0.26×
32	Kentucky	~8K	0.26×
33	Kansas	~5K	0.26×
34	South Carolina	~9K	0.25×
35	Florida	~40K	0.24×
36	Washington	~10K	0.24×
37	Oklahoma	~6K	0.24×
38	Illinois	~20K	0.23×
39	Indiana	~10K	0.23×
40	Louisiana	~7K	0.23×
41	Nevada	~5K	0.23×
42	Utah	~5K	0.23×
43	Missouri	~8K	0.22×
44	Alabama	~7K	0.22×
45	Oregon	~6K	0.22×
46	Ohio	~20K	0.21×
47	Arizona	~10K	0.21×
48	Wisconsin	~7K	0.21×
49	Colorado	~7K	0.20×
50	Texas	~40K	0.19×

Affinity by region — Metropolitan Transportation Authority (New York), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Metropolitan Transportation Authority (New York) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Metropolitan Transportation Authority (New York) audience
#	Interest	Category	×
01	Contactless payment	Business & Career	43.82×
02	R+L Carriers	Business & Career	41.73×
03	XPO Logistics	Business & Career	20.00×
04	Rose Leslie	Movies & TV	20.00×
05	L'Équipe	Sports	19.32×
06	W9 (TV channel)	Movies & TV	18.48×
07	Trip planner	Travel & Leisure	17.44×
08	MBTA Commuter Rail	Cars & Mobility	13.00×
09	Adriana Lima	Fashion & Accessoires	8.26×
10	Olivia Munn	Movies & TV	7.60×
11	Public transport	Cars & Mobility	5.74×
12	Baltimore Orioles	Sports	5.50×
13	Sustainable energy	Home & Garden	4.18×
14	Citibank	Business & Career	3.94×
15	Renewable energy	Business & Career	3.72×
16	Extreme sport	Sports	3.39×
17	FedEx	Business & Career	3.25×
18	Subway	Food & Beverages	3.02×
19	Mortgage loans	Business & Career	2.01×
20	United States Postal Service	Business & Career	1.94×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Metropolitan Transportation Authority (New York) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Metropolitan Transportation Authority (New York) audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.86×
Quality Awareness	PREMIUM	1.97×
Travelling	THRILL	1.74×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Metropolitan Transportation Authority (New York) audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.67×
Creativity	OPEN	0.78×
Extroversion	THRILL	0.79×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Metropolitan Transportation Authority (New York)'s target market in United States?

Metropolitan Transportation Authority (New York)'s target market in United States covers an estimated 2,325,859 people, concentrated in New York and New Jersey.

What is the gender split and age of Metropolitan Transportation Authority (New York) customers?

39.4% of the Metropolitan Transportation Authority (New York) audience are female, 60.6% are male, with an average age of 43.7 years.

Which brands do Metropolitan Transportation Authority (New York) fans like most?

Metropolitan Transportation Authority (New York) fans show strongest brand affinity for Contactless payment (43.82×), R+L Carriers (41.73×), and Public transport (5.74×) over the country average.

Where do Metropolitan Transportation Authority (New York) fans live in United States?

Metropolitan Transportation Authority (New York) fans in United States are most concentrated in New York (reach ~2M), New Jersey (reach ~100K), and California (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Metropolitan Transportation Authority (New York) fans also like?

Beyond Metropolitan Transportation Authority (New York) itself, the audience over-indexes on R+L Carriers (41.73×), Public transport (5.74×), XPO Logistics (20×), and Rose Leslie (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Public transport audiences in United States

FlixBus (2,354,246)
Staten Island Ferry (2,237,868)
MBTA Commuter Rail (1,743,662)
BNSF Railway (1,241,785)
Washington Metro (774,212)

See Metropolitan Transportation Authority (New York) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Metropolitan Transportation Authority (New York). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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