Metropolitan Transportation Authority (New York) Audience in United States

Metropolitan Transportation Authority (New York) logo

Metropolitan Transportation Authority (New York) has an estimated audience of 2,335,143 people in United States. 39.4% are female, 60.6% are male, average age 43.7. Top regions: New York, New Jersey, California. Top brand affinities: Laneige, La Opinión, Wok, Governor of Michigan, Goop.

The average Metropolitan Transportation Authority (New York) fan in United States is 43.7 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Laneige, La Opinión, Wok, with strongest over-indexing on Laneige (20× the country average). Demographically, the Metropolitan Transportation Authority (New York) audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

Demographics of Metropolitan Transportation Authority (New York) fans

Demographic split for Metropolitan Transportation Authority (New York) audience in United States
MetricValue
Female39.4%
Male60.6%
Average age43.7
Estimated audience size2,335,143

Audience persona

The typical Metropolitan Transportation Authority (New York) fan in United States is more male, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Laneige.

Top regions in United States

Top regions ranked by reach for Metropolitan Transportation Authority (New York) in United States
RegionReachAffinity
New York1,751,35824.62×
New Jersey133,9472.26×
California76,1430.3×
Connecticut72,6513.1×
Maryland46,8401.17×
Massachusetts45,0190.98×
Florida38,8290.25×
Alaska38,7497.76×
Pennsylvania38,6680.49×
Texas36,9710.18×
Michigan27,9730.46×
Virginia24,9360.44×
Georgia24,7280.34×
Tennessee22,3490.48×
Illinois17,7080.23×
North Carolina17,4770.25×
Ohio14,1950.2×
Washington10,2680.22×
Minnesota8,4700.25×
Arizona8,4280.18×
Indiana8,2630.19×
Washington, District of Columbia7,2741.04×
South Carolina7,2060.21×
Missouri6,9070.18×
Colorado5,8590.16×
Kentucky5,4020.18×
Wisconsin5,3860.15×
Alabama4,5200.14×
New Hampshire4,2580.46×
Oregon4,0630.15×
Maine3,8690.46×
Iowa3,7460.19×
Rhode Island3,6870.5×
Louisiana3,6130.12×
Hawaii3,4230.34×
Nevada3,2890.15×
West Virginia3,1600.29×
Oklahoma2,6370.1×
Utah2,4350.12×
Arkansas2,3800.12×
Mississippi2,2310.12×
Kansas2,2180.12×
Delaware2,0050.31×
Vermont1,7470.43×
New Mexico1,5640.13×
Nebraska1,1310.1×
Idaho1,0520.09×
Montana7690.12×
South Dakota4830.09×
North Dakota4420.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Metropolitan Transportation Authority (New York) audience
BrandAffinityCategory
Laneige20×Beauty & Wellness
La Opinión20×News
Wok15.91×Food & Beverages
Governor of Michigan16.58×Politics & Society
Goop11.11×Internet & Social Media
Home equity3.54×Home & Garden
Google Home10.59×Technology & Electronics
Israel3.4×Travel & Leisure
UK garage8.18×Music & Radio
Hipster14.29×Politics & Society
Cherish (group)14.23×Music & Radio
Bank accountBusiness & Career
TV Fanatic12.81×Movies & TV
headspace10.61×Health
Grace Slick9.89×Music & Radio
No Escape (1994 film)12.49×Movies & TV
Google Analytics5.29×Internet & Social Media
Ken Ham21.07×Business & Career
El Paso County, Colorado13.21×Travel & Leisure
Harlow11.7×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Metropolitan Transportation Authority (New York) audience
TraitClusterScore
Risk AppetiteTHRILL1.98
Early Adopter MentalityPOWER1.92
Quality AwarenessPREMIUM1.87
PatriotismCONSERVATISM1.86
TravellingTHRILL1.8
Urban LifestyleOPEN1.66

Worldwide distribution

Worldwide audience distribution share by country for Metropolitan Transportation Authority (New York)
CountryShare
United States56.7%
Brazil12.7%
Australia4.3%

See Metropolitan Transportation Authority (New York) audiences in other countries

More Public transport audiences in United States

Frequently asked questions

How many fans does Metropolitan Transportation Authority (New York) have in United States?

Metropolitan Transportation Authority (New York) has an estimated audience of 2,335,143 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Metropolitan Transportation Authority (New York) fans?

39.4% of Metropolitan Transportation Authority (New York) fans are female, 60.6% are male, with an average age of 43.7 years.

Which brands do Metropolitan Transportation Authority (New York) fans like most?

Metropolitan Transportation Authority (New York) fans show strongest brand affinity for Laneige (20×), La Opinión (20×), and Wok (15.91×) over the country average.

Where do Metropolitan Transportation Authority (New York) fans live in United States?

Metropolitan Transportation Authority (New York) fans in United States are most concentrated in New York (reach 1,751,358), New Jersey (reach 133,947), and California (reach 76,143). These three regions account for the largest share of the active audience.

What other brands do Metropolitan Transportation Authority (New York) fans also like?

Beyond Metropolitan Transportation Authority (New York) itself, the audience over-indexes on La Opinión (20×), Wok (15.91×), Governor of Michigan (16.58×), and Goop (11.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Metropolitan Transportation Authority (New York). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.