XPO Logistics Audience in United States

XPO Logistics logo

XPO Logistics has an estimated audience of 1,591,375 people in United States. 37.1% are female, 62.9% are male, average age 42.2. Top regions: California, Texas, Illinois. Top brand affinities: Prime, Love's Travel Stops & Country Stores, Estes Express Lines, Pilot Flying J, R+L Carriers.

The average XPO Logistics fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Prime, Love's Travel Stops & Country Stores, Estes Express Lines, with strongest over-indexing on Prime (57.32× the country average). Demographically, the XPO Logistics audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Logistics

Demographics of XPO Logistics fans

Demographic split for XPO Logistics audience in United States
MetricValue
Female37.1%
Male62.9%
Average age42.2
Estimated audience size1,591,375

Audience persona

The typical XPO Logistics fan in United States is more male, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Prime.

Top regions in United States

Top regions ranked by reach for XPO Logistics in United States
RegionReachAffinity
California168,1560.96×
Texas151,6831.11×
Illinois82,8341.56×
Florida78,6490.73×
Ohio74,9781.53×
Georgia65,3571.33×
Pennsylvania65,2401.22×
New York63,0650.71×
North Carolina55,6861.16×
Michigan53,2301.28×
Tennessee49,2471.54×
Indiana47,2421.62×
Wisconsin36,9751.54×
New Jersey36,6560.91×
Missouri35,4311.38×
Virginia31,3570.81×
Arizona28,8660.89×
Minnesota28,8011.26×
Washington25,9370.81×
Massachusetts22,5720.72×
South Carolina22,4470.94×
Colorado21,4700.86×
Kentucky20,8631.05×
Oregon20,3971.12×
Alabama20,2800.91×
Iowa20,0031.53×
Oklahoma19,7491.12×
Arkansas17,7861.36×
Maryland17,5710.64×
Louisiana16,6880.81×
Kansas16,6181.33×
Utah16,3551.15×
Mississippi14,7651.13×
Nevada14,1870.92×
Connecticut14,1470.89×
Idaho7,5200.94×
Nebraska7,0290.88×
New Mexico6,3080.79×
West Virginia6,0770.82×
New Hampshire5,8520.93×
Montana4,2610.97×
Rhode Island4,1850.83×
North Dakota3,9581.21×
South Dakota3,8731.05×
Maine3,7850.66×
Delaware2,3740.54×
Wyoming2,2770.97×
Vermont2,0480.73×
Washington, District of Columbia1,9180.4×
Alaska1,0480.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for XPO Logistics audience
BrandAffinityCategory
Prime57.32×
Love's Travel Stops & Country Stores49.24×Shopping
Estes Express Lines120.79×Cars & Mobility
Pilot Flying J28.32×Cars & Mobility
R+L Carriers68.16×Business & Career
Logistics (musician)54.98×Music & Radio
Freight transport9.17×Cars & Mobility
The Terminal63.31×Movies & TV
Jumbo (supermarket)98.49×Shopping
Old Dominion Freight Line67.15×Business & Career
J. B. Hunt65.92×Business & Career
Logistics Management (magazine)125.01×Business & Career
Freightliner Cascadia61.83×Cars & Mobility
Shelving193.54×Home & Garden
CR England80.06×Business & Career
TravelCenters of America27.32×Travel & Leisure
Box truck14.25×Cars & Mobility
Flatbed truck20.49×Cars & Mobility
Landstar System69.64×Business & Career
Swift Transportation41.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by XPO Logistics audience
TraitClusterScore
Career OrientationPOWER1.63
Need for SecurityCONSERVATISM1.4
Urban LifestyleOPEN1.39
Quality AwarenessPREMIUM1.38
Price SensitivityPREMIUM1.14
Risk AppetiteTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for XPO Logistics
CountryShare
United States55.7%
India13.8%
Spain5.7%

See XPO Logistics audiences in other countries

More Logistics audiences in United States

Frequently asked questions

How many fans does XPO Logistics have in United States?

XPO Logistics has an estimated audience of 1,591,375 people in United States, concentrated in California and Texas.

What is the gender split and age of XPO Logistics fans?

37.1% of XPO Logistics fans are female, 62.9% are male, with an average age of 42.2 years.

Which brands do XPO Logistics fans like most?

XPO Logistics fans show strongest brand affinity for Prime (57.32×), Love's Travel Stops & Country Stores (49.24×), and Estes Express Lines (120.79×) over the country average.

Where do XPO Logistics fans live in United States?

XPO Logistics fans in United States are most concentrated in California (reach 168,156), Texas (reach 151,683), and Illinois (reach 82,834). These three regions account for the largest share of the active audience.

What other brands do XPO Logistics fans also like?

Beyond XPO Logistics itself, the audience over-indexes on Love's Travel Stops & Country Stores (49.24×), Estes Express Lines (120.79×), Pilot Flying J (28.32×), and R+L Carriers (68.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for XPO Logistics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.