Rascasse Audience Intelligence

XPO Logistics Target Market in United States

A data profile of the people who buy, follow and care about XPO Logistics in United States — modelled from more than twelve digital signal sources. XPO Logistics has an estimated audience of 1,630,375 people in United States.

#4among Logistics in United States#1721among Brand in United States#1192in Business & Career

The average XPO Logistics fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Love's Travel Stops & Country Stores, Prime, Estes Express Lines, with strongest over-indexing on Love's Travel Stops & Country Stores (49.24× the country average).

Demographically, the XPO Logistics audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical XPO Logistics fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Category: Business & Career · Type: Brand · Subtype: Logistics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the XPO Logistics profile in United States.

Audience size
1.6M
in United States
Gender
37.1%♀
62.9% male
Age
42.2
average years
Country rank
#16662
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of XPO Logistics

37.1% are female, 62.9% are male, average age 42.2.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for XPO Logistics audience in United States
MetricValue
Female37.1%
Male62.9%
Average age42.2
Estimated audience size1,630,375
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the XPO Logistics audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

56.4%

of the worldwide XPO Logistics audience comes from United States.

Worldwide audience distribution share by country for XPO Logistics
CountryShare
United States56.4%
India13.0%
Spain5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the XPO Logistics audience in United States is strongest.

Fig. 05

Top regions by affinity

XPO Logistics customers by region in United States
#RegionReachAffinity×
01Tennessee~50K1.62×
02Indiana~50K1.59×
03Iowa~20K1.59×
04Wisconsin~40K1.52×
05Illinois~80K1.50×
06Missouri~40K1.50×
07Ohio~70K1.43×
08Kansas~20K1.39×
09Arkansas~20K1.34×
10Georgia~60K1.30×
11Minnesota~30K1.29×
12North Dakota~4K1.27×
13Michigan~50K1.26×
14Oklahoma~20K1.21×
15Pennsylvania~60K1.16×
16Utah~20K1.12×
17Texas~200K1.11×
18North Carolina~50K1.11×
19South Dakota~4K1.10×
20Mississippi~10K1.08×
21Oregon~20K1.07×
22Idaho~8K1.05×
23Kentucky~20K1.04×
24Wyoming~2K1.04×
25Montana~4K0.99×
26Rhode Island~5K0.98×
27South Carolina~20K0.96×
28Alabama~20K0.95×
29Nevada~10K0.95×
30Arizona~30K0.94×
31New Hampshire~6K0.93×
32California~200K0.92×
33West Virginia~7K0.91×
34New Jersey~40K0.88×
35Colorado~20K0.84×
36Connecticut~10K0.84×
37Nebraska~7K0.84×
38New Mexico~7K0.83×
39Louisiana~20K0.80×
40Washington~30K0.78×
41Vermont~2K0.78×
42Virginia~30K0.73×
43Florida~80K0.70×
44Maine~4K0.69×
45Massachusetts~20K0.67×
46Maryland~20K0.63×
47New York~50K0.61×
48Delaware~3K0.61×
49Washington, District of Columbia~2K0.42×
50Hawaii~3K0.38×
Fig. 06

Affinity by region

Affinity by region — XPO Logistics, United States
0.38×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the XPO Logistics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for XPO Logistics audience
#·InterestCategoryAffinity×
01ShelvingHome & Garden193.54×
02Logistics Management (magazine)Business & Career125.01×
03Estes Express LinesCars & Mobility120.79×
04Jumbo (supermarket)Shopping98.49×
05CR EnglandBusiness & Career80.06×
06Landstar SystemBusiness & Career69.64×
07R+L CarriersBusiness & Career68.16×
08Old Dominion Freight LineBusiness & Career67.15×
09J. B. HuntBusiness & Career65.92×
10The TerminalMovies & TV63.31×
11Freightliner CascadiaCars & Mobility61.83×
12PrimeBrand57.32×
13Logistics (musician)Music & Radio54.98×
14Love's Travel Stops & Country StoresShopping49.24×
15Swift TransportationBusiness & Career41.21×
16Pilot Flying JCars & Mobility28.32×
17TravelCenters of AmericaTravel & Leisure27.32×
18Flatbed truckCars & Mobility20.49×
19Box truckCars & Mobility14.25×
20Freight transportCars & Mobility9.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the XPO Logistics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by XPO Logistics audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Career OrientationPOWER1.82×
MindfulnessBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by XPO Logistics audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Design AffinityPREMIUM0.82×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is XPO Logistics's target market in United States?

XPO Logistics's target market in United States covers an estimated 1,630,375 people, concentrated in California and Texas.

02

What is the gender split and age of XPO Logistics customers?

37.1% of the XPO Logistics audience are female, 62.9% are male, with an average age of 42.2 years.

03

Which brands do XPO Logistics fans like most?

XPO Logistics fans show strongest brand affinity for Love's Travel Stops & Country Stores (49.24×), Prime (57.32×), and Estes Express Lines (120.79×) over the country average.

04

Where do XPO Logistics fans live in United States?

XPO Logistics fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Illinois (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do XPO Logistics fans also like?

Beyond XPO Logistics itself, the audience over-indexes on Prime (57.32×), Estes Express Lines (120.79×), Pilot Flying J (28.32×), and R+L Carriers (68.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Logistics audiences in United States

See XPO Logistics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for XPO Logistics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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