Rascasse Audience Intelligence

FlixBus Target Market in United States

A data profile of the people who buy, follow and care about FlixBus in United States — modelled from more than twelve digital signal sources. FlixBus has an estimated audience of 2,354,246 people in United States.

#1among Public transport in United States#1260among Brand in United States#422in Cars & Mobility

The average FlixBus fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Dr. Richard, Zoom!, Employment Development Department, with strongest over-indexing on Dr. Richard (187.4× the country average).

Demographically, the FlixBus audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FlixBus fan in United States is more female, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Dr. Richard.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FlixBus profile in United States.

Audience size
2.4M
in United States
Gender
60.2%♀
39.8% male
Age
39.6
average years
Country rank
#12493
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of FlixBus

60.2% are female, 39.8% are male, average age 39.6.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for FlixBus audience in United States
MetricValue
Female60.2%
Male39.8%
Average age39.6
Estimated audience size2,354,246
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the FlixBus audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3920%
40-4924%
50+19%
Fig. 04

Worldwide distribution

4.8%

of the worldwide FlixBus audience comes from United States.

Worldwide audience distribution share by country for FlixBus
CountryShare
Italy15.8%
Germany14.4%
France12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FlixBus audience in United States is strongest.

Fig. 05

Top regions by affinity

FlixBus customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K4.26×
02Nevada~80K3.51×
03New York~300K2.67×
04Arizona~100K2.14×
05Florida~300K2.12×
06Massachusetts~90K2.07×
07Maryland~70K1.88×
08Oregon~50K1.77×
09California~400K1.76×
10Washington~80K1.74×
11Virginia~80K1.52×
12Louisiana~40K1.52×
13Delaware~9K1.50×
14Pennsylvania~100K1.45×
15Texas~300K1.43×
16New Jersey~80K1.34×
17Rhode Island~9K1.23×
18Georgia~80K1.18×
19Connecticut~30K1.10×
20Indiana~40K1.07×
21Wisconsin~30K0.81×
22Illinois~60K0.74×
23Vermont~3K0.74×
24North Carolina~50K0.73×
25New Hampshire~6K0.69×
26Maine~6K0.68×
27Michigan~40K0.60×
28South Carolina~20K0.58×
29Minnesota~20K0.54×
30Ohio~40K0.51×
31Tennessee~20K0.49×
32Alaska~2K0.49×
33New Mexico~5K0.47×
34Mississippi~8K0.45×
35Alabama~10K0.44×
36Utah~9K0.44×
37Idaho~5K0.44×
38Missouri~20K0.43×
39Colorado~20K0.42×
40Montana~3K0.42×
41North Dakota~2K0.42×
42Hawaii~4K0.40×
43South Dakota~2K0.40×
44Kentucky~10K0.39×
45Oklahoma~10K0.39×
46West Virginia~4K0.39×
47Arkansas~7K0.36×
48Kansas~6K0.36×
49Iowa~6K0.33×
50Nebraska~4K0.31×
Fig. 06

Affinity by region

Affinity by region — FlixBus, United States
0.31×1.00×4.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FlixBus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FlixBus audience
#·InterestCategoryAffinity×
01Dr. RichardCars & Mobility187.40×
02The Rialto Theatre/Tucson, ArizonaTravel & Leisure69.54×
03Employment Development DepartmentBusiness & Career36.58×
04Eegee'sFood & Beverages22.48×
05Sunset StationTravel & Leisure20.23×
06NV EnergyHome & Garden16.18×
07Santa Monica PierTravel & Leisure6.50×
08Zoom!Business & Career6.19×
09VolarisTravel & Leisure6.15×
10ARCOCars & Mobility5.56×
11Public StorageBusiness & Career5.00×
12ExpediaTravel & Leisure2.56×
13DoordashFood & Beverages2.51×
14Panda ExpressFood & Beverages2.46×
15T-MobileTechnology & Electronics2.18×
16WingstopFood & Beverages2.07×
17CaliforniaTravel & Leisure1.99×
18Google MapsInternet & Social Media1.95×
19Android (operating system)Technology & Electronics1.55×
20Personal financeBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FlixBus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FlixBus audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.76×
Quality AwarenessPREMIUM1.74×
Urban LifestyleOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FlixBus audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
PatriotismCONSERVATISM0.81×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is FlixBus's target market in United States?

FlixBus's target market in United States covers an estimated 2,354,246 people, concentrated in California and New York.

02

What is the gender split and age of FlixBus customers?

60.2% of the FlixBus audience are female, 39.8% are male, with an average age of 39.6 years.

03

Which brands do FlixBus fans like most?

FlixBus fans show strongest brand affinity for Dr. Richard (187.4×), Zoom! (6.19×), and Employment Development Department (36.58×) over the country average.

04

Where do FlixBus fans live in United States?

FlixBus fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do FlixBus fans also like?

Beyond FlixBus itself, the audience over-indexes on Zoom! (6.19×), Employment Development Department (36.58×), NV Energy (16.18×), and California (1.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Public transport audiences in United States

See FlixBus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FlixBus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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