FlixBus Audience in United States

FlixBus logo

FlixBus has an estimated audience of 2,289,592 people in United States. 60.2% are female, 39.8% are male, average age 39.6. Top regions: California, Florida, New York. Top brand affinities: Zoom!, Employment Development Department, NV Energy, California, Santa Monica Pier.

The average FlixBus fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Zoom!, Employment Development Department, NV Energy, with strongest over-indexing on Zoom! (6.19× the country average). Demographically, the FlixBus audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

Demographics of FlixBus fans

Demographic split for FlixBus audience in United States
MetricValue
Female60.2%
Male39.8%
Average age39.6
Estimated audience size2,289,592

Audience persona

The typical FlixBus fan in United States is more female, around 39.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Zoom!.

Top regions in United States

Top regions ranked by reach for FlixBus in United States
RegionReachAffinity
California505,3852.01×
Florida350,5562.26×
New York330,0272.58×
Texas294,6871.5×
Pennsylvania110,2651.43×
Arizona102,8362.2×
Massachusetts95,0442.11×
Virginia87,7331.57×
Washington86,5861.89×
Nevada85,3783.86×
Georgia77,1371.09×
Maryland76,5721.95×
New Jersey72,6311.25×
North Carolina49,4430.72×
Illinois49,2370.65×
Oregon47,5341.81×
Louisiana45,5151.54×
Indiana44,0581.05×
Michigan33,1240.55×
Ohio31,5860.45×
Washington, District of Columbia31,0474.51×
Connecticut25,1701.1×
Wisconsin24,7980.72×
Tennessee20,0240.44×
Minnesota16,8040.51×
South Carolina16,6060.48×
Colorado14,6310.41×
Alabama12,6110.39×
Missouri9,4020.25×
Kentucky9,3330.33×
Rhode Island9,1451.25×
Delaware8,9631.42×
Utah8,7140.43×
Oklahoma7,9430.31×
Mississippi6,4140.34×
New Hampshire5,6360.62×
New Mexico5,2330.46×
Arkansas5,2290.28×
Maine4,8050.59×
Iowa4,6570.25×
Idaho4,6010.4×
Kansas4,4880.25×
Hawaii3,1620.32×
West Virginia2,6310.25×
Vermont2,6120.65×
Nebraska2,3680.21×
Montana1,9450.31×
Alaska1,6980.35×
North Dakota1,1410.24×
South Dakota1,0870.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FlixBus audience
BrandAffinityCategory
Zoom!6.19×Business & Career
Employment Development Department36.58×Business & Career
NV Energy16.18×Home & Garden
California1.99×Travel & Leisure
Santa Monica Pier6.5×Travel & Leisure
T-Mobile2.18×Technology & Electronics
Personal finance1.51×Business & Career
ARCO5.56×Cars & Mobility
The Rialto Theatre/Tucson, Arizona69.54×Travel & Leisure
Panda Express2.46×Food & Beverages
Doordash2.51×Food & Beverages
Google Maps1.95×Internet & Social Media
Expedia2.56×Travel & Leisure
Final Destination2.35×Movies & TV
Public Storage5×Business & Career
Craigslist2.03×Shopping
Volaris6.15×Travel & Leisure
Android (operating system)1.55×Technology & Electronics
Eegee's22.48×Food & Beverages
Morongo Casino, Resort & Spa26.83×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FlixBus audience
TraitClusterScore
Urban LifestyleOPEN2.32
TravellingTHRILL1.82
Quality AwarenessPREMIUM1.62
Career OrientationPOWER1.48
Healthy LifestyleBALANCE1.46
Family OrientationCONSERVATISM1.4

Worldwide distribution

Worldwide audience distribution share by country for FlixBus
CountryShare
Italy16.9%
France14.0%
Portugal8.2%

See FlixBus audiences in other countries

More Public transport audiences in United States

Frequently asked questions

How many fans does FlixBus have in United States?

FlixBus has an estimated audience of 2,289,592 people in United States, concentrated in California and Florida.

What is the gender split and age of FlixBus fans?

60.2% of FlixBus fans are female, 39.8% are male, with an average age of 39.6 years.

Which brands do FlixBus fans like most?

FlixBus fans show strongest brand affinity for Zoom! (6.19×), Employment Development Department (36.58×), and NV Energy (16.18×) over the country average.

Where do FlixBus fans live in United States?

FlixBus fans in United States are most concentrated in California (reach 505,385), Florida (reach 350,556), and New York (reach 330,027). These three regions account for the largest share of the active audience.

What other brands do FlixBus fans also like?

Beyond FlixBus itself, the audience over-indexes on Employment Development Department (36.58×), NV Energy (16.18×), California (1.99×), and Santa Monica Pier (6.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FlixBus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.