Contactless payment Audience in United States

Contactless payment logo

Contactless payment has an estimated audience of 4,412,511 people in United States. 52.7% are female, 47.3% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Sumup, Metropolitan Transportation Authority (New York), Digital wallet, Payment card, Mobile payment.

The average Contactless payment fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sumup, Metropolitan Transportation Authority (New York), Digital wallet, with strongest over-indexing on Sumup (406.2× the country average). Demographically, the Contactless payment audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Contactless payment fans

Demographic split for Contactless payment audience in United States
MetricValue
Female52.7%
Male47.3%
Average age39.7
Estimated audience size4,412,511

Audience persona

The typical Contactless payment fan in United States is balanced, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Sumup.

Top regions in United States

Top regions ranked by reach for Contactless payment in United States
RegionReachAffinity
California685,0571.41×
Texas380,8151×
New York319,9241.3×
Florida288,5030.97×
Virginia200,1381.86×
Illinois195,4881.33×
Georgia152,7611.12×
Pennsylvania137,4310.92×
North Carolina128,9830.97×
Ohio122,7080.9×
New Jersey97,1570.87×
Michigan93,5240.81×
Massachusetts92,3361.06×
Washington88,4961×
Tennessee78,1180.88×
South Carolina73,3091.1×
Maryland70,4360.93×
Indiana67,2870.83×
Missouri66,1680.93×
Arizona65,8190.73×
Colorado62,1010.89×
Louisiana61,5431.08×
Oklahoma55,4201.13×
Minnesota51,7350.82×
Oregon51,3261.01×
Wisconsin50,3100.76×
Kentucky49,8990.9×
Alabama44,9310.73×
Nevada40,3370.95×
Connecticut38,8130.88×
Arkansas30,1430.83×
Kansas28,9770.83×
Mississippi28,5010.78×
Iowa27,5090.76×
New Hampshire26,7731.54×
New Mexico25,1801.14×
Utah24,6300.62×
Hawaii20,7561.09×
Nebraska17,1760.78×
Washington, District of Columbia16,7161.26×
Idaho16,5550.75×
West Virginia15,6860.76×
Montana11,6960.96×
Maine11,5820.73×
South Dakota11,5451.13×
North Dakota11,2411.24×
Delaware11,1770.92×
Wyoming10,8761.66×
Rhode Island10,6970.76×
Vermont10,5221.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Contactless payment audience
BrandAffinityCategory
Sumup406.2×Business & Career
Metropolitan Transportation Authority (New York)43.82×Cars & Mobility
Digital wallet18.86×Internet & Social Media
Payment card27.42×Fashion & Accessoires
Mobile payment15.59×Business & Career
Venmo12.62×Technology & Electronics
Google Wallet29.33×Technology & Electronics
Nexi205.56×Business & Career
NetApp54.31×Technology & Electronics
NEC34.49×Technology & Electronics
Mobile banking10.95×Business & Career
Bank card32.66×Business & Career
Electronic funds transfer6.41×Business & Career
OpenTable9.06×Food & Beverages
Food and drink1.7×Food & Beverages
Drill bit5.64×Home & Garden
Payment system6.85×Shopping
Menards3.53×Home & Garden
Debit card5.56×Business & Career
Food1.65×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Contactless payment audience
TraitClusterScore
SustainabilityBALANCE2.4
Urban LifestyleOPEN1.53
IndulgenceJOY1.46
TravellingTHRILL1.43
Price SensitivityPREMIUM1.37
Design AffinityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Contactless payment
CountryShare
United States21.0%
India11.8%
United Kingdom8.4%

See Contactless payment audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Contactless payment have in United States?

Contactless payment has an estimated audience of 4,412,511 people in United States, concentrated in California and Texas.

What is the gender split and age of Contactless payment fans?

52.7% of Contactless payment fans are female, 47.3% are male, with an average age of 39.7 years.

Which brands do Contactless payment fans like most?

Contactless payment fans show strongest brand affinity for Sumup (406.2×), Metropolitan Transportation Authority (New York) (43.82×), and Digital wallet (18.86×) over the country average.

Where do Contactless payment fans live in United States?

Contactless payment fans in United States are most concentrated in California (reach 685,057), Texas (reach 380,815), and New York (reach 319,924). These three regions account for the largest share of the active audience.

What other brands do Contactless payment fans also like?

Beyond Contactless payment itself, the audience over-indexes on Metropolitan Transportation Authority (New York) (43.82×), Digital wallet (18.86×), Payment card (27.42×), and Mobile payment (15.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Contactless payment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.