Rascasse Audience Intelligence

Contactless payment Audience in United States

A data profile of the people who buy, follow and care about Contactless payment in United States — modelled from more than twelve digital signal sources. Contactless payment has an estimated audience of 4,412,511 people in United States.

#4072among Topic in United States#664in Business & Career

The average Contactless payment fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sumup, Metropolitan Transportation Authority (New York), Digital wallet, with strongest over-indexing on Sumup (406.2× the country average).

Demographically, the Contactless payment audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Contactless payment fan in United States is balanced, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Sumup.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Contactless payment profile in United States.

Audience size
4.4M
in United States
Gender
52.7%♀
47.3% male
Age
39.7
average years
Country rank
#7402
Topic in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Contactless payment fans

52.7% are female, 47.3% are male, average age 39.7.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Contactless payment audience in United States
MetricValue
Female52.7%
Male47.3%
Average age39.7
Estimated audience size4,412,511
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Contactless payment audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3923%
40-4920%
50+20%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Contactless payment audience comes from United States.

Worldwide audience distribution share by country for Contactless payment
CountryShare
United States21.0%
India11.8%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Contactless payment audience in United States is strongest.

Fig. 05

Top regions by affinity

Contactless payment fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~200K1.41×
02California~600K1.22×
03New York~300K1.21×
04Washington, District of Columbia~20K1.17×
05Illinois~200K1.11×
06New Hampshire~20K1.11×
07Vermont~9K1.10×
08Louisiana~60K1.08×
09Alaska~10K1.08×
10North Dakota~10K1.08×
11Massachusetts~90K1.06×
12Georgia~100K1.05×
13South Dakota~10K1.04×
14Hawaii~20K1.03×
15Montana~10K1.03×
16Oklahoma~50K1.02×
17New Mexico~20K1.02×
18Nevada~40K1.01×
19North Carolina~100K1.00×
20South Carolina~70K1.00×
21Washington~90K0.99×
22Oregon~50K0.99×
23Mississippi~40K0.99×
24Delaware~10K0.99×
25Arkansas~40K0.98×
26Florida~300K0.97×
27West Virginia~20K0.97×
28Rhode Island~10K0.97×
29Maryland~70K0.96×
30Maine~20K0.96×
31Alabama~60K0.95×
32Texas~400K0.94×
33Tennessee~80K0.94×
34Missouri~70K0.94×
35Kentucky~50K0.94×
36Kansas~30K0.94×
37Idaho~20K0.94×
38Nebraska~20K0.94×
39Pennsylvania~100K0.93×
40Colorado~60K0.93×
41Connecticut~40K0.93×
42New Jersey~100K0.91×
43Iowa~30K0.91×
44Arizona~80K0.90×
45Indiana~70K0.89×
46Ohio~100K0.88×
47Michigan~100K0.87×
48Wisconsin~60K0.87×
49Utah~30K0.87×
50Minnesota~50K0.86×
Fig. 06

Affinity by region

Affinity by region — Contactless payment, United States
0.86×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Contactless payment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Contactless payment audience
#·InterestCategoryAffinity×
01SumupBusiness & Career406.20×
02NexiBusiness & Career205.56×
03NetAppTechnology & Electronics54.31×
04Metropolitan Transportation Authority (New York)Cars & Mobility43.82×
05NECTechnology & Electronics34.49×
06Bank cardBusiness & Career32.66×
07Google WalletTechnology & Electronics29.33×
08Payment cardFashion & Accessoires27.42×
09Digital walletInternet & Social Media18.86×
10Mobile paymentBusiness & Career15.59×
11VenmoTechnology & Electronics12.62×
12Mobile bankingBusiness & Career10.95×
13OpenTableFood & Beverages9.06×
14Payment systemShopping6.85×
15Electronic funds transferBusiness & Career6.41×
16Drill bitHome & Garden5.64×
17Debit cardBusiness & Career5.56×
18MenardsHome & Garden3.53×
19Lindsey GrahamPolitics & Society2.95×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Contactless payment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Contactless payment audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.27×
Quality AwarenessPREMIUM1.82×
Family OrientationCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Contactless payment audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Sports ActivityPOWER0.90×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Contactless payment have in United States?

Contactless payment has an estimated audience of 4,412,511 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Contactless payment fans?

52.7% of Contactless payment fans are female, 47.3% are male, with an average age of 39.7 years.

03

Which brands do Contactless payment fans like most?

Contactless payment fans show strongest brand affinity for Sumup (406.2×), Metropolitan Transportation Authority (New York) (43.82×), and Digital wallet (18.86×) over the country average.

04

Where do Contactless payment fans live in United States?

Contactless payment fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Contactless payment fans also like?

Beyond Contactless payment itself, the audience over-indexes on Metropolitan Transportation Authority (New York) (43.82×), Digital wallet (18.86×), Payment card (27.42×), and Mobile payment (15.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Contactless payment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Contactless payment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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