Payment system Audience in United States

Payment system has an estimated audience of 10,274,999 people in United States. 53.2% are female, 46.8% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, CarGurus, Indeed.com, DeviantArt.

The average Payment system fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, CarGurus, with strongest over-indexing on Google Maps (19.52× the country average). Demographically, the Payment system audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Payment system fans

Demographic split for Payment system audience in United States
MetricValue
Female53.2%
Male46.8%
Average age43.0
Estimated audience size10,274,999

Audience persona

The typical Payment system fan in United States is balanced, around 43.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Payment system in United States
RegionReachAffinity
California1,009,5920.89×
Texas904,7901.02×
Florida717,1931.03×
New York652,7111.14×
Georgia379,1271.2×
Virginia322,2571.29×
North Carolina300,3210.97×
Illinois298,6270.87×
Pennsylvania286,1180.83×
Ohio285,5060.9×
Tennessee227,6441.1×
Michigan207,5250.77×
Missouri201,4201.22×
New Jersey196,8390.75×
Washington195,6170.95×
Louisiana193,9541.46×
Maryland193,2051.09×
Indiana168,8300.9×
Massachusetts164,6790.81×
Kentucky156,3461.21×
Alabama153,9911.07×
South Carolina153,1880.99×
Colorado148,7180.92×
Arizona146,9300.7×
Oklahoma133,7801.17×
Wisconsin105,4540.68×
Mississippi102,6551.21×
Oregon102,4920.87×
Minnesota100,2320.68×
Arkansas99,7461.18×
Kansas88,0611.09×
Nevada80,5120.81×
Connecticut66,1390.64×
Utah62,3760.68×
Iowa53,4120.63×
New Hampshire45,8241.13×
West Virginia45,0210.94×
New Mexico44,6380.87×
Washington, District of Columbia42,2361.37×
Nebraska38,4620.75×
Hawaii37,3790.85×
Idaho34,2380.66×
Alaska31,7141.44×
Maine31,5870.86×
North Dakota28,7831.36×
Delaware28,3041×
Montana27,6460.97×
Rhode Island27,3920.84×
South Dakota27,2881.15×
Wyoming25,7081.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Payment system audience
BrandAffinityCategory
Google Maps19.52×Internet & Social Media
Capital One19.73×Business & Career
CarGurus20.96×Cars & Mobility
Indeed.com14.15×Business & Career
DeviantArt19.17×Internet & Social Media
Circle K17.17×Shopping
Enterprise Rent-A-Car14.45×Cars & Mobility
Khan Academy19.38×Business & Career
Beetlejuice9.28×Movies & TV
AccuWeather12.25×Home & Garden
Jeff Bezos19.48×Business & Career
Bruce Willis12.15×Movies & TV
Google News9.82×News
ICloud15.56×Technology & Electronics
Mobile payment16.14×Business & Career
Aaron Rodgers10.3×Sports
Billy Bob Thornton13.9×Movies & TV
Apple Store12.12×Shopping
Vistaprint19.5×Business & Career
Dakota Johnson14.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Payment system audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.17
Risk AppetiteTHRILL2.83
Quality AwarenessPREMIUM2.43
Family OrientationCONSERVATISM2.32
Luxury OrientationPREMIUM1.98
Urban LifestyleOPEN1.89

Worldwide distribution

Worldwide audience distribution share by country for Payment system
CountryShare
United States14.2%
Brazil8.6%
India8.4%

See Payment system audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Payment system have in United States?

Payment system has an estimated audience of 10,274,999 people in United States, concentrated in California and Texas.

What is the gender split and age of Payment system fans?

53.2% of Payment system fans are female, 46.8% are male, with an average age of 43.0 years.

Which brands do Payment system fans like most?

Payment system fans show strongest brand affinity for Google Maps (19.52×), Capital One (19.73×), and CarGurus (20.96×) over the country average.

Where do Payment system fans live in United States?

Payment system fans in United States are most concentrated in California (reach 1,009,592), Texas (reach 904,790), and Florida (reach 717,193). These three regions account for the largest share of the active audience.

What other brands do Payment system fans also like?

Beyond Payment system itself, the audience over-indexes on Capital One (19.73×), CarGurus (20.96×), Indeed.com (14.15×), and DeviantArt (19.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Payment system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.