Rascasse Audience Intelligence

Payment system Audience in United States

A data profile of the people who buy, follow and care about Payment system in United States — modelled from more than twelve digital signal sources. Payment system has an estimated audience of 10,274,999 people in United States.

#2232among Topic in United States#103in Shopping

The average Payment system fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Citibank, Mobile payment, Mobile banking, with strongest over-indexing on Citibank (10.9× the country average).

Demographically, the Payment system audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Payment system fan in United States is balanced, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Citibank.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Payment system profile in United States.

Audience size
10.3M
in United States
Gender
53.2%♀
46.8% male
Age
43.0
average years
Country rank
#3481
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Payment system fans

53.2% are female, 46.8% are male, average age 43.0.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Payment system audience in United States
MetricValue
Female53.2%
Male46.8%
Average age43.0
Estimated audience size10,274,999
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Payment system audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3922%
40-4923%
50+27%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Payment system audience comes from United States.

Worldwide audience distribution share by country for Payment system
CountryShare
United States14.2%
Brazil8.6%
India8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Payment system audience in United States is strongest.

Fig. 05

Top regions by affinity

Payment system fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.18×
02Louisiana~200K1.16×
03North Dakota~20K1.13×
04Georgia~400K1.12×
05Vermont~20K1.12×
06Alaska~20K1.11×
07Virginia~300K1.08×
08Alabama~200K1.08×
09South Dakota~30K1.07×
10Missouri~200K1.06×
11Arkansas~90K1.06×
12Oklahoma~100K1.05×
13Kentucky~100K1.04×
14Mississippi~90K1.04×
15New Hampshire~40K1.04×
16Montana~30K1.04×
17Tennessee~200K1.02×
18Delaware~30K1.02×
19New York~600K1.01×
20West Virginia~50K1.01×
21Rhode Island~30K1.01×
22Maryland~200K1.00×
23Texas~900K0.99×
24Kansas~80K0.99×
25South Carolina~200K0.98×
26New Mexico~50K0.98×
27Hawaii~40K0.98×
28Maine~40K0.98×
29Florida~700K0.97×
30North Carolina~300K0.96×
31Idaho~50K0.95×
32Nebraska~50K0.95×
33Colorado~200K0.94×
34Washington~200K0.93×
35Oregon~100K0.93×
36Nevada~90K0.93×
37Indiana~200K0.91×
38Iowa~80K0.90×
39Utah~80K0.89×
40Ohio~300K0.88×
41Connecticut~90K0.87×
42Minnesota~100K0.86×
43California~1M0.85×
44Pennsylvania~300K0.85×
45Illinois~300K0.85×
46Massachusetts~200K0.85×
47Michigan~200K0.84×
48Arizona~200K0.84×
49Wisconsin~100K0.84×
50New Jersey~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Payment system, United States
0.82×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Payment system audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Payment system audience
#·InterestCategoryAffinity×
01Savings bankBusiness & Career22.31×
02LitecoinBusiness & Career17.04×
03Mobile bankingBusiness & Career11.91×
04Mobile paymentBusiness & Career11.80×
05Online learning communityBusiness & Career11.58×
06CitibankBusiness & Career10.90×
07Contactless paymentBusiness & Career6.85×
08Line of creditBusiness & Career5.93×
09Money managementBusiness & Career5.21×
10Debit cardBusiness & Career5.04×
11Family carCars & Mobility4.69×
12Distance educationBusiness & Career4.61×
13Bank accountBusiness & Career4.41×
14Credit (finance)Business & Career3.52×
15American ExpressBusiness & Career3.26×
16Career developmentBusiness & Career2.93×
17Financial servicesBusiness & Career2.84×
18GoogleInternet & Social Media1.85×
19BankingBusiness & Career1.81×
20EmailTechnology & Electronics1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Payment system audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Payment system audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.04×
Quality AwarenessPREMIUM2.04×
Career OrientationPOWER1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Payment system audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.33×
Design AffinityPREMIUM0.74×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Payment system have in United States?

Payment system has an estimated audience of 10,274,999 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Payment system fans?

53.2% of Payment system fans are female, 46.8% are male, with an average age of 43.0 years.

03

Which brands do Payment system fans like most?

Payment system fans show strongest brand affinity for Citibank (10.9×), Mobile payment (11.8×), and Mobile banking (11.91×) over the country average.

04

Where do Payment system fans live in United States?

Payment system fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Payment system fans also like?

Beyond Payment system itself, the audience over-indexes on Mobile payment (11.8×), Mobile banking (11.91×), Savings bank (22.31×), and Online learning community (11.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Payment system audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Payment system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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