A data profile of the people who buy, follow and care about Payment system in India — modelled from more than twelve digital signal sources. Payment system has an estimated audience of 6,109,044 people in India.
Payment system has an estimated audience of 6,109,044 people in India. 18.0% are female, 82.0% are male, average age 33.4. Top brand affinities: Contactless payment, Mobile payment, OLX, True Detective, Mobile banking.
Top brand affinities include Contactless payment, Mobile payment, OLX, with strongest over-indexing on Contactless payment (9.2× the country average).
Demographically, the Payment system audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Extroversion, Quality Awareness.
The typical Payment system fan in India is more male, around 33.4 years old, with strong Extroversion tendencies and a notable affinity for Contactless payment.
The key figures that characterise the Payment system profile in India.
18.0% are female, 82.0% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 18.0% |
| Male | 82.0% |
| Average age | 33.4 |
| Estimated audience size | 6,109,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 33% | |
| 30-39 | 23% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide Payment system audience comes from India.
| Country | Share |
|---|---|
| United States | 14.2% |
| Brazil | 8.6% |
| India | 8.4% |
The strongest cross-interests of the Payment system audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contactless payment | Business & Career | 9.20× | ||
| 02 | Mobile payment | Business & Career | 4.89× | ||
| 03 | Acer Inc. | Technology & Electronics | 4.63× | ||
| 04 | Mobile banking | Business & Career | 4.56× | ||
| 05 | Money management | Business & Career | 4.51× | ||
| 06 | OLX | Shopping | 3.97× | ||
| 07 | Fairy tale | Literature | 3.52× | ||
| 08 | Forex Online Trading | Business & Career | 2.94× | ||
| 09 | Retail banking | Business & Career | 2.84× | ||
| 10 | True Detective | Movies & TV | 2.76× | ||
| 11 | Debit card | Business & Career | 2.72× | ||
| 12 | Drop shipping | Shopping | 2.30× | ||
| 13 | Instant messaging | Internet & Social Media | 1.70× | ||
| 14 | Apartment | Business & Career | 1.60× | ||
| 15 | Wikipedia | Internet & Social Media | 1.60× | ||
| 16 | Business class | Travel & Leisure | 1.60× | ||
| 17 | Technology & Electronics | 1.59× | |||
| 18 | Innovation | Business & Career | 1.58× | ||
| 19 | Milk | Food & Beverages | 1.57× | ||
| 20 | Desserts | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.09× | |
| Quality Awareness | PREMIUM | 1.63× | |
| Convenience Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.48× | |
| Creativity | OPEN | 0.61× | |
| Social Media Usage | JOY | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Payment system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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