A data profile of the people who buy, follow and care about Payment system in Spain — modelled from more than twelve digital signal sources. Payment system has an estimated audience of 2,314,810 people in Spain.
Payment system has an estimated audience of 2,314,810 people in Spain. 52.8% are female, 47.2% are male, average age 47.6. Top brand affinities: Debit card, Savings bank, Consumer protection, Online banking, Mobile banking.
Top brand affinities include Debit card, Savings bank, Consumer protection, with strongest over-indexing on Debit card (67.35× the country average).
Demographically, the Payment system audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Payment system fan in Spain is balanced, around 47.6 years old, with strong Career Orientation tendencies and a notable affinity for Debit card.
The key figures that characterise the Payment system profile in Spain.
52.8% are female, 47.2% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 47.6 |
| Estimated audience size | 2,314,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 39% |
of the worldwide Payment system audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.2% |
| Brazil | 8.6% |
| India | 8.4% |
The strongest cross-interests of the Payment system audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Savings bank | Business & Career | 68.15× | ||
| 02 | Debit card | Business & Career | 67.35× | ||
| 03 | Consumer protection | Politics & Society | 44.79× | ||
| 04 | Dogecoin | Business & Career | 34.10× | ||
| 05 | Litecoin | Business & Career | 27.02× | ||
| 06 | Mobile banking | Business & Career | 20.00× | ||
| 07 | Part-time | Business & Career | 20.00× | ||
| 08 | Job fair | Business & Career | 18.40× | ||
| 09 | Cryptocurrency | Technology & Electronics | 15.40× | ||
| 10 | DHL Express | Business & Career | 14.55× | ||
| 11 | Coinbase | Business & Career | 13.93× | ||
| 12 | Online banking | Business & Career | 12.35× | ||
| 13 | Bank account | Business & Career | 12.24× | ||
| 14 | Bangkok | Travel & Leisure | 11.58× | ||
| 15 | Retail banking | Business & Career | 7.47× | ||
| 16 | Breaking news | Movies & TV | 6.04× | ||
| 17 | EBay | Shopping | 4.15× | ||
| 18 | Lunch | Food & Beverages | 4.03× | ||
| 19 | Banking | Business & Career | 3.13× | ||
| 20 | Google Maps | Internet & Social Media | 2.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.96× | |
| Risk Appetite | THRILL | 3.16× | |
| Indulgence | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Sustainability | BALANCE | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Payment system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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