A data profile of the people who buy, follow and care about Payment system in France — modelled from more than twelve digital signal sources. Payment system has an estimated audience of 3,651,429 people in France.
Payment system has an estimated audience of 3,651,429 people in France. 49.8% are female, 50.2% are male, average age 46.3. Top brand affinities: Love & Sex, Mobile banking, Mobile payment, Amazon Music, Monabanq.
Top brand affinities include Love & Sex, Mobile banking, Mobile payment, with strongest over-indexing on Love & Sex (144.06× the country average).
Demographically, the Payment system audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Payment system fan in France is balanced, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Payment system profile in France.
49.8% are female, 50.2% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 46.3 |
| Estimated audience size | 3,651,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Payment system audience comes from France.
| Country | Share |
|---|---|
| United States | 14.2% |
| Brazil | 8.6% |
| India | 8.4% |
The strongest cross-interests of the Payment system audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 144.06× | ||
| 02 | Mobile banking | Business & Career | 137.32× | ||
| 03 | Litecoin | Business & Career | 68.25× | ||
| 04 | Amazon Music | Music & Radio | 68.06× | ||
| 05 | Mobile payment | Business & Career | 58.74× | ||
| 06 | Debit card | Business & Career | 58.12× | ||
| 07 | Monabanq | Business & Career | 47.36× | ||
| 08 | Job fair | Business & Career | 28.95× | ||
| 09 | Online banking | Business & Career | 18.23× | ||
| 10 | Christmas tree | Kids & Family | 15.12× | ||
| 11 | Child care | Kids & Family | 15.03× | ||
| 12 | Christmas Gift | Kids & Family | 12.95× | ||
| 13 | BlaBlaCar | Cars & Mobility | 10.72× | ||
| 14 | Retail banking | Business & Career | 9.57× | ||
| 15 | Online food ordering | Food & Beverages | 8.57× | ||
| 16 | BoursoBank | Business & Career | 6.74× | ||
| 17 | EBay | Shopping | 6.59× | ||
| 18 | Credit cards | Business & Career | 5.79× | ||
| 19 | Breaking news | Movies & TV | 5.09× | ||
| 20 | Banking | Business & Career | 3.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 8.67× | |
| Family Orientation | CONSERVATISM | 5.79× | |
| Early Adopter Mentality | POWER | 3.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Design Affinity | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Payment system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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