A data profile of the people who buy, follow and care about Desserts in India — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 10,074,794 people in India.
The average Desserts fan in India is 33.3 years old, more male, and lives primarily in Karnataka.
The audience is concentrated in Karnataka, Maharashtra, Tamil Nadu.
Top brand affinities include Fast food, Chocolate, Barbecue, with strongest over-indexing on Fast food (2.78× the country average).
Demographically, the Desserts audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Desserts fan in India is more male, around 33.3 years old, with strong Extroversion tendencies and a notable affinity for Fast food.
The key figures that characterise the Desserts profile in India.
35.0% are female, 65.0% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 33.3 |
| Estimated audience size | 10,074,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Desserts audience comes from India.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
Where the Desserts audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~1.5M | 5.87× | |
| 02 | Goa | ~30K | 2.46× | |
| 03 | Nagaland | ~9K | 1.27× | |
| 04 | Telangana | ~200K | 1.14× | |
| 05 | Maharashtra | ~500K | 1.11× | |
| 06 | Tamil Nadu | ~300K | 1.11× | |
| 07 | Kerala | ~200K | 1.09× | |
| 08 | Meghalaya | ~10K | 1.00× | |
| 09 | Manipur | ~10K | 0.98× | |
| 10 | Mizoram | ~7K | 0.98× | |
| 11 | Gujarat | ~300K | 0.93× | |
| 12 | Sikkim | ~4K | 0.89× | |
| 13 | Andhra Pradesh | ~100K | 0.82× | |
| 14 | Arunachal Pradesh | ~5K | 0.82× | |
| 15 | Uttarakhand | ~40K | 0.74× | |
| 16 | Tripura | ~10K | 0.74× | |
| 17 | Haryana | ~90K | 0.72× | |
| 18 | West Bengal | ~200K | 0.66× | |
| 19 | Assam | ~70K | 0.66× | |
| 20 | Punjab (region) | ~80K | 0.63× | |
| 21 | Jharkhand | ~50K | 0.62× | |
| 22 | Rajasthan | ~100K | 0.61× | |
| 23 | Himachal Pradesh | ~20K | 0.60× | |
| 24 | Chhattisgarh | ~40K | 0.59× | |
| 25 | Odisha | ~60K | 0.57× | |
| 26 | Jammu and Kashmir | ~30K | 0.56× | |
| 27 | Uttar Pradesh | ~200K | 0.51× | |
| 28 | Madhya Pradesh | ~100K | 0.51× | |
| 29 | Bihar | ~70K | 0.34× |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Middle Eastern cuisine | Food & Beverages | 4.03× | ||
| 02 | French cuisine | Food & Beverages | 3.74× | ||
| 03 | Barbecue | Food & Beverages | 3.48× | ||
| 04 | Baking | Food & Beverages | 3.31× | ||
| 05 | Chocolate | Food & Beverages | 3.24× | ||
| 06 | Coffee | Food & Beverages | 3.03× | ||
| 07 | Fast food | Food & Beverages | 2.78× | ||
| 08 | Tea | Food & Beverages | 2.63× | ||
| 09 | Free software | Technology & Electronics | 2.62× | ||
| 10 | Friendship | Kids & Family | 2.26× | ||
| 11 | Motherhood | Kids & Family | 2.21× | ||
| 12 | Family | Kids & Family | 1.86× | ||
| 13 | Recipes | Food & Beverages | 1.84× | ||
| 14 | Hair products | Beauty & Wellness | 1.79× | ||
| 15 | Cooking | Food & Beverages | 1.69× | ||
| 16 | Physical exercise | Sports | 1.64× | ||
| 17 | Music videos | Music & Radio | 1.61× | ||
| 18 | Cosmetics | Beauty & Wellness | 1.60× | ||
| 19 | Comedy movies | Movies & TV | 1.55× | ||
| 20 | Physical fitness | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.60× | |
| Price Sensitivity | PREMIUM | 1.60× | |
| Creativity | OPEN | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.94× | |
| Risk Appetite | THRILL | 0.94× |
Desserts has an estimated audience of 10,074,794 people in India, concentrated in Karnataka and Maharashtra.
35.0% of Desserts fans are female, 65.0% are male, with an average age of 33.3 years.
Desserts fans show strongest brand affinity for Fast food (2.78×), Chocolate (3.24×), and Barbecue (3.48×) over the country average.
Desserts fans in India are most concentrated in Karnataka (reach ~1.5M), Maharashtra (reach ~500K), and Tamil Nadu (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Desserts itself, the audience over-indexes on Chocolate (3.24×), Barbecue (3.48×), Coffee (3.03×), and Family (1.86×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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