A data profile of the people who buy, follow and care about Baking in India — modelled from more than twelve digital signal sources. Baking has an estimated audience of 5,917,077 people in India.
The average Baking fan in India is 33.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Kerala.
Top brand affinities include Cooking, Recipes, Sex and the City, with strongest over-indexing on Cooking (1.64× the country average).
Demographically, the Baking audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Tradition, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Baking fan in India is more male, around 33.4 years old, with strong Tradition tendencies and a notable affinity for Cooking.
The key figures that characterise the Baking profile in India.
35.4% are female, 64.6% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 33.4 |
| Estimated audience size | 5,917,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Baking audience comes from India.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.7% |
| Italy | 4.6% |
Where the Baking audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~200K | 2.05× | |
| 02 | Nagaland | ~6K | 1.36× | |
| 03 | Goa | ~8K | 1.24× | |
| 04 | Manipur | ~9K | 1.22× | |
| 05 | Arunachal Pradesh | ~4K | 1.20× | |
| 06 | Meghalaya | ~7K | 1.13× | |
| 07 | Tamil Nadu | ~200K | 1.08× | |
| 08 | Tripura | ~8K | 1.04× | |
| 09 | Assam | ~60K | 1.02× | |
| 10 | Telangana | ~90K | 1.00× | |
| 11 | Karnataka | ~100K | 0.96× | |
| 12 | Madhya Pradesh | ~100K | 0.96× | |
| 13 | Sikkim | ~3K | 0.96× | |
| 14 | Uttarakhand | ~30K | 0.94× | |
| 15 | Mizoram | ~4K | 0.91× | |
| 16 | Andhra Pradesh | ~70K | 0.90× | |
| 17 | Punjab (region) | ~70K | 0.89× | |
| 18 | Maharashtra | ~300K | 0.88× | |
| 19 | Jharkhand | ~40K | 0.88× | |
| 20 | Himachal Pradesh | ~20K | 0.86× | |
| 21 | Rajasthan | ~100K | 0.85× | |
| 22 | Uttar Pradesh | ~200K | 0.84× | |
| 23 | Chhattisgarh | ~30K | 0.82× | |
| 24 | Jammu and Kashmir | ~20K | 0.82× | |
| 25 | Gujarat | ~100K | 0.80× | |
| 26 | Bihar | ~90K | 0.79× | |
| 27 | Haryana | ~60K | 0.76× | |
| 28 | Odisha | ~50K | 0.75× | |
| 29 | West Bengal | ~100K | 0.72× |
The strongest cross-interests of the Baking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oven | Home & Garden | 2.45× | ||
| 02 | Stove | Home & Garden | 2.24× | ||
| 03 | Shalwar kameez | Fashion & Accessoires | 2.10× | ||
| 04 | Mehndi | Fashion & Accessoires | 2.07× | ||
| 05 | Gown | Fashion & Accessoires | 2.05× | ||
| 06 | Cake | Food & Beverages | 1.89× | ||
| 07 | Dish (food) | Food & Beverages | 1.84× | ||
| 08 | Skirt | Fashion & Accessoires | 1.82× | ||
| 09 | Recipes | Food & Beverages | 1.77× | ||
| 10 | Party dress | Fashion & Accessoires | 1.74× | ||
| 11 | Bridesmaid | Kids & Family | 1.73× | ||
| 12 | Wedding ring | Fashion & Accessoires | 1.72× | ||
| 13 | Embroidery | Home & Garden | 1.71× | ||
| 14 | Chocolate | Food & Beverages | 1.71× | ||
| 15 | Earring | Fashion & Accessoires | 1.65× | ||
| 16 | Cooking | Food & Beverages | 1.64× | ||
| 17 | Engagement ring | Fashion & Accessoires | 1.63× | ||
| 18 | Kitchen | Home & Garden | 1.53× | ||
| 19 | Sex and the City | Movies & TV | 1.52× | ||
| 20 | Wedding reception | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.22× | |
| Indulgence | JOY | 1.16× | |
| Creativity | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.79× | |
| Early Adopter Mentality | POWER | 0.82× |
Baking has an estimated audience of 5,917,077 people in India, concentrated in Maharashtra and Uttar Pradesh.
35.4% of Baking fans are female, 64.6% are male, with an average age of 33.4 years.
Baking fans show strongest brand affinity for Cooking (1.64×), Recipes (1.77×), and Sex and the City (1.52×) over the country average.
Baking fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Kerala (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Baking itself, the audience over-indexes on Recipes (1.77×), Sex and the City (1.52×), Shalwar kameez (2.1×), and Oven (2.45×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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