A data profile of the people who buy, follow and care about Baking in Austria — modelled from more than twelve digital signal sources. Baking has an estimated audience of 961,452 people in Austria.
The average Baking fan in Austria is 44.0 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Recipes, Deichmann, C&A, with strongest over-indexing on Recipes (1.58× the country average).
Demographically, the Baking audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Baking fan in Austria is more female, around 44.0 years old, with strong Mindfulness tendencies and a notable affinity for Recipes.
The key figures that characterise the Baking profile in Austria.
68.4% are female, 31.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 44.0 |
| Estimated audience size | 961,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Baking audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 4.7% |
| Italy | 4.6% |
Where the Baking audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~200K | 1.14× | |
| 02 | Upper Austria | ~100K | 1.11× | |
| 03 | Styria | ~100K | 1.08× | |
| 04 | Burgenland | ~30K | 1.04× | |
| 05 | Vorarlberg | ~30K | 1.01× | |
| 06 | Carinthia (state) | ~50K | 0.96× | |
| 07 | Salzburg | ~60K | 0.93× | |
| 08 | Vienna | ~200K | 0.92× | |
| 09 | Tyrol | ~60K | 0.87× |
The strongest cross-interests of the Baking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ernsting's family | Shopping | 2.06× | ||
| 02 | Bonprix | Shopping | 1.95× | ||
| 03 | Thermomix | Home & Garden | 1.89× | ||
| 04 | Tom Tailor | Fashion & Accessoires | 1.72× | ||
| 05 | C&A | Shopping | 1.71× | ||
| 06 | Ulla Popken | Fashion & Accessoires | 1.69× | ||
| 07 | Tchibo | Shopping | 1.68× | ||
| 08 | Muffin | Food & Beverages | 1.67× | ||
| 09 | Self-healing | Health | 1.63× | ||
| 10 | Storm of Love | Movies & TV | 1.61× | ||
| 11 | BUNTE.de | Internet & Social Media | 1.60× | ||
| 12 | Street One | Fashion & Accessoires | 1.60× | ||
| 13 | Naturopathy | Health | 1.60× | ||
| 14 | freundin | Fashion & Accessoires | 1.60× | ||
| 15 | Babywalz | Kids & Family | 1.59× | ||
| 16 | Recipes | Food & Beverages | 1.58× | ||
| 17 | Oven | Home & Garden | 1.54× | ||
| 18 | Deichmann | Shopping | 1.53× | ||
| 19 | JYSK | Home & Garden | 1.51× | ||
| 20 | Cake | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.04× | |
| Early Adopter Mentality | POWER | 1.01× | |
| Luxury Orientation | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.72× | |
| Design Affinity | PREMIUM | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.74× |
Baking has an estimated audience of 961,452 people in Austria, concentrated in Vienna and Lower Austria.
68.4% of Baking fans are female, 31.6% are male, with an average age of 44.0 years.
Baking fans show strongest brand affinity for Recipes (1.58×), Deichmann (1.53×), and C&A (1.71×) over the country average.
Baking fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Baking itself, the audience over-indexes on Deichmann (1.53×), C&A (1.71×), Storm of Love (1.61×), and Cake (1.5×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Baking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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