A data profile of the people who buy, follow and care about C&A in Austria — modelled from more than twelve digital signal sources. C&A has an estimated audience of 1,218,054 people in Austria.
The average C&A fan in Austria is 40.5 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Primark, H&M, Bershka, with strongest over-indexing on Primark (5.68× the country average).
Demographically, the C&A audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical C&A fan in Austria is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Primark.
The key figures that characterise the C&A profile in Austria.
78.0% are female, 22.0% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 40.5 |
| Estimated audience size | 1,218,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 17% |
of the worldwide C&A audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 21.9% |
| Brazil | 11.7% |
| Netherlands | 7.4% |
Where the C&A audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.27× | |
| 02 | Lower Austria | ~200K | 1.12× | |
| 03 | Upper Austria | ~200K | 1.10× | |
| 04 | Burgenland | ~30K | 1.07× | |
| 05 | Salzburg | ~80K | 0.97× | |
| 06 | Vorarlberg | ~40K | 0.92× | |
| 07 | Tyrol | ~70K | 0.89× | |
| 08 | Carinthia (state) | ~50K | 0.84× | |
| 09 | Styria | ~100K | 0.83× |
The strongest cross-interests of the C&A audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massimo Dutti | Shopping | 6.08× | ||
| 02 | Uniqlo | Shopping | 6.06× | ||
| 03 | Oysho | Fashion & Accessoires | 6.06× | ||
| 04 | Stradivarius | Shopping | 6.00× | ||
| 05 | Bershka | Shopping | 5.81× | ||
| 06 | Primark | Shopping | 5.68× | ||
| 07 | Urban Outfitters | Shopping | 5.58× | ||
| 08 | Mango | Shopping | 4.36× | ||
| 09 | Nike | Fashion & Accessoires | 3.40× | ||
| 10 | Skirt | Fashion & Accessoires | 3.35× | ||
| 11 | Zara | Shopping | 3.22× | ||
| 12 | Drop shipping | Shopping | 2.97× | ||
| 13 | Undergarment | Fashion & Accessoires | 2.92× | ||
| 14 | H&M | Shopping | 2.90× | ||
| 15 | Hervis | Sports | 2.69× | ||
| 16 | Deichmann | Shopping | 2.30× | ||
| 17 | Women's clothing | Fashion & Accessoires | 2.28× | ||
| 18 | Bipa | Shopping | 1.88× | ||
| 19 | IKEA | Home & Garden | 1.69× | ||
| 20 | Müller (company) | Food & Beverages | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 5.58× | |
| Early Adopter Mentality | POWER | 1.08× | |
| Price Sensitivity | PREMIUM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.46× | |
| Travelling | THRILL | 0.52× | |
| Urban Lifestyle | OPEN | 0.57× |
C&A's target market in Austria covers an estimated 1,218,054 people, concentrated in Vienna and Lower Austria.
78.0% of the C&A audience are female, 22.0% are male, with an average age of 40.5 years.
C&A fans show strongest brand affinity for Primark (5.68×), H&M (2.9×), and Bershka (5.81×) over the country average.
C&A fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond C&A itself, the audience over-indexes on H&M (2.9×), Bershka (5.81×), Uniqlo (6.06×), and Stradivarius (6.0×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for C&A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.