A data profile of the people who buy, follow and care about Hervis in Austria — modelled from more than twelve digital signal sources. Hervis has an estimated audience of 1,656,894 people in Austria.
The average Hervis fan in Austria is 38.9 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Styria.
Top brand affinities include Sportswear (activewear), ASICS, Nike, with strongest over-indexing on Sportswear (activewear) (3.74× the country average).
Demographically, the Hervis audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Hervis fan in Austria is balanced, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sportswear (activewear).
The key figures that characterise the Hervis profile in Austria.
46.9% are female, 53.1% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 38.9 |
| Estimated audience size | 1,656,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 15% |
of the worldwide Hervis audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 39.4% |
| Romania | 17.2% |
| Hungary | 16.5% |
Where the Hervis audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~200K | 1.51× | |
| 02 | Tyrol | ~200K | 1.39× | |
| 03 | Carinthia (state) | ~100K | 1.21× | |
| 04 | Vorarlberg | ~60K | 0.97× | |
| 05 | Upper Austria | ~200K | 0.96× | |
| 06 | Styria | ~200K | 0.93× | |
| 07 | Lower Austria | ~200K | 0.70× | |
| 08 | Vienna | ~200K | 0.67× | |
| 09 | Burgenland | ~30K | 0.66× |
The strongest cross-interests of the Hervis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ASICS | Fashion & Accessoires | 7.00× | ||
| 02 | The Timberland Company | Fashion & Accessoires | 6.51× | ||
| 03 | Pandora | Fashion & Accessoires | 4.30× | ||
| 04 | Sportswear (activewear) | Fashion & Accessoires | 3.74× | ||
| 05 | Bershka | Shopping | 3.67× | ||
| 06 | Lingerie | Fashion & Accessoires | 3.36× | ||
| 07 | Nike | Fashion & Accessoires | 3.31× | ||
| 08 | Sunglasses | Fashion & Accessoires | 3.04× | ||
| 09 | Mango | Shopping | 2.77× | ||
| 10 | C&A | Shopping | 2.69× | ||
| 11 | Deal of the day | Shopping | 2.46× | ||
| 12 | Livemusic | Music & Radio | 2.18× | ||
| 13 | Italian cuisine | Food & Beverages | 2.12× | ||
| 14 | Sports club | Sports | 2.12× | ||
| 15 | Drop shipping | Shopping | 1.86× | ||
| 16 | Breakfast | Food & Beverages | 1.81× | ||
| 17 | Instant messaging | Internet & Social Media | 1.75× | ||
| 18 | Toys | Games | 1.71× | ||
| 19 | Hornbach | Shopping | 1.63× | ||
| 20 | Austrian Airlines | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.52× | |
| Design Affinity | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Tradition | CONSERVATISM | 0.78× | |
| Urban Lifestyle | OPEN | 0.82× |
Hervis's target market in Austria covers an estimated 1,656,894 people, concentrated in Vienna and Upper Austria.
46.9% of the Hervis audience are female, 53.1% are male, with an average age of 38.9 years.
Hervis fans show strongest brand affinity for Sportswear (activewear) (3.74×), ASICS (7.0×), and Nike (3.31×) over the country average.
Hervis fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hervis itself, the audience over-indexes on ASICS (7.0×), Nike (3.31×), Lingerie (3.36×), and C&A (2.69×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Hervis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.