A data profile of the people who buy, follow and care about Livemusic in Austria — modelled from more than twelve digital signal sources. Livemusic has an estimated audience of 879,704 people in Austria.
The average Livemusic fan in Austria is 36.6 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include TikTok, FIFA World Cup, Hervis, with strongest over-indexing on TikTok (1.77× the country average).
Demographically, the Livemusic audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Livemusic fan in Austria is balanced, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for TikTok.
The key figures that characterise the Livemusic profile in Austria.
51.4% are female, 48.6% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 36.6 |
| Estimated audience size | 879,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Livemusic audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 8.6% |
| China | 6.3% |
Where the Livemusic audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 2.35× | |
| 02 | Salzburg | ~80K | 1.38× | |
| 03 | Tyrol | ~80K | 1.26× | |
| 04 | Burgenland | ~20K | 0.96× | |
| 05 | Vorarlberg | ~30K | 0.95× | |
| 06 | Carinthia (state) | ~40K | 0.93× | |
| 07 | Lower Austria | ~100K | 0.85× | |
| 08 | Upper Austria | ~100K | 0.85× | |
| 09 | Styria | ~90K | 0.80× |
The strongest cross-interests of the Livemusic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightlife | Arts & Culture | 3.19× | ||
| 02 | Ski mountaineering | Sports | 2.65× | ||
| 03 | Extreme sport | Sports | 2.59× | ||
| 04 | Hyundai | Cars & Mobility | 2.48× | ||
| 05 | Hiking boot | Fashion & Accessoires | 2.39× | ||
| 06 | Discounting | Shopping | 2.33× | ||
| 07 | Snapchat | Internet & Social Media | 2.28× | ||
| 08 | Hervis | Sports | 2.18× | ||
| 09 | Nike | Fashion & Accessoires | 1.96× | ||
| 10 | Home repair | Home & Garden | 1.90× | ||
| 11 | Snowboard | Sports | 1.89× | ||
| 12 | Winter sport | Sports | 1.85× | ||
| 13 | Louis Vuitton | Fashion & Accessoires | 1.84× | ||
| 14 | Strength training | Sports | 1.81× | ||
| 15 | TikTok | Internet & Social Media | 1.77× | ||
| 16 | Spotify | Internet & Social Media | 1.69× | ||
| 17 | UEFA Champions League | Sports | 1.66× | ||
| 18 | BYD Auto | Cars & Mobility | 1.66× | ||
| 19 | FIFA World Cup | Sports | 1.63× | ||
| 20 | Renovation | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| Healthy Lifestyle | BALANCE | 1.45× | |
| Travelling | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.24× | |
| Price Sensitivity | PREMIUM | 0.37× | |
| Design Affinity | PREMIUM | 0.69× |
Livemusic has an estimated audience of 879,704 people in Austria, concentrated in Vienna and Lower Austria.
51.4% of Livemusic fans are female, 48.6% are male, with an average age of 36.6 years.
Livemusic fans show strongest brand affinity for TikTok (1.77×), FIFA World Cup (1.63×), and Hervis (2.18×) over the country average.
Livemusic fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Livemusic itself, the audience over-indexes on FIFA World Cup (1.63×), Hervis (2.18×), Spotify (1.69×), and Nightlife (3.19×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Livemusic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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