A data profile of the people who buy, follow and care about Snapchat in Austria — modelled from more than twelve digital signal sources. Snapchat has an estimated audience of 791,577 people in Austria.
The average Snapchat fan in Austria is 37.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Google Maps, TikTok, WhatsApp, with strongest over-indexing on Google Maps (1.92× the country average).
Demographically, the Snapchat audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Snapchat fan in Austria is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Snapchat profile in Austria.
50.8% are female, 49.2% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.4 |
| Estimated audience size | 791,577 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Snapchat audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 5.9% |
| France | 5.4% |
Where the Snapchat audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~50K | 1.32× | |
| 02 | Upper Austria | ~100K | 1.26× | |
| 03 | Vorarlberg | ~30K | 1.02× | |
| 04 | Lower Austria | ~100K | 0.97× | |
| 05 | Tyrol | ~50K | 0.94× | |
| 06 | Styria | ~90K | 0.90× | |
| 07 | Burgenland | ~20K | 0.89× | |
| 08 | Vienna | ~100K | 0.87× | |
| 09 | Salzburg | ~40K | 0.84× |
The strongest cross-interests of the Snapchat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GeoGuessr | Internet & Social Media | 2.89× | ||
| 02 | Flower bouquet | Home & Garden | 2.44× | ||
| 03 | Organic product | Food & Beverages | 2.25× | ||
| 04 | Stranger Things | Movies & TV | 2.05× | ||
| 05 | Google Maps | Internet & Social Media | 1.92× | ||
| 06 | Self-awareness | Health | 1.92× | ||
| 07 | Drop shipping | Shopping | 1.90× | ||
| 08 | Primark | Shopping | 1.87× | ||
| 09 | Local food | Food & Beverages | 1.86× | ||
| 10 | Self-love | Health | 1.81× | ||
| 11 | Vegetarian cuisine | Food & Beverages | 1.74× | ||
| 12 | Hervis | Sports | 1.69× | ||
| 13 | Hip hop music | Music & Radio | 1.68× | ||
| 14 | Eduscho | Food & Beverages | 1.68× | ||
| 15 | Internet & Social Media | 1.66× | |||
| 16 | Fitness and wellness | Sports | 1.59× | ||
| 17 | Temu | Shopping | 1.59× | ||
| 18 | Ryanair | Travel & Leisure | 1.57× | ||
| 19 | TikTok | Internet & Social Media | 1.55× | ||
| 20 | Child | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.57× | |
| Healthy Lifestyle | BALANCE | 1.91× | |
| Travelling | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Urban Lifestyle | OPEN | 0.94× |
Snapchat has an estimated audience of 791,577 people in Austria, concentrated in Vienna and Upper Austria.
50.8% of Snapchat fans are female, 49.2% are male, with an average age of 37.4 years.
Snapchat fans show strongest brand affinity for Google Maps (1.92×), TikTok (1.55×), and WhatsApp (1.66×) over the country average.
Snapchat fans in Austria are most concentrated in Vienna (reach ~100K), Upper Austria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Snapchat itself, the audience over-indexes on TikTok (1.55×), WhatsApp (1.66×), Fitness and wellness (1.59×), and Temu (1.59×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Snapchat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.