A data profile of the people who buy, follow and care about Home repair in Austria — modelled from more than twelve digital signal sources. Home repair has an estimated audience of 1,047,527 people in Austria.
Home repair has an estimated audience of 1,047,527 people in Austria. 52.2% are female, 47.8% are male, average age 39.2. Top brand affinities: Bedroom furniture, Renovation, Zara Home, Bathtub, Scandinavian design.
Top brand affinities include Bedroom furniture, Renovation, Zara Home, with strongest over-indexing on Bedroom furniture (17.66× the country average).
Demographically, the Home repair audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Home repair fan in Austria is balanced, around 39.2 years old, with strong DIY Mentality tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Home repair profile in Austria.
52.2% are female, 47.8% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 39.2 |
| Estimated audience size | 1,047,527 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Home repair audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| China | 5.1% |
The strongest cross-interests of the Home repair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 17.66× | ||
| 02 | Zara Home | Home & Garden | 13.15× | ||
| 03 | Bathtub | Beauty & Wellness | 9.55× | ||
| 04 | Vitra | Home & Garden | 8.70× | ||
| 05 | Scandinavian design | Home & Garden | 8.01× | ||
| 06 | Fendi | Fashion & Accessoires | 6.42× | ||
| 07 | Renovation | Home & Garden | 6.41× | ||
| 08 | Bed sheet | Home & Garden | 5.98× | ||
| 09 | First-time buyer | Shopping | 4.69× | ||
| 10 | Bershka | Shopping | 4.12× | ||
| 11 | Mattress | Home & Garden | 3.95× | ||
| 12 | Luxury real estate | Business & Career | 3.51× | ||
| 13 | Property finder | Home & Garden | 3.24× | ||
| 14 | Twitch | Games | 2.35× | ||
| 15 | Apartment | Business & Career | 2.27× | ||
| 16 | Hornbach | Shopping | 1.83× | ||
| 17 | Ryanair | Travel & Leisure | 1.82× | ||
| 18 | Personal finance | Business & Career | 1.71× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.66× | ||
| 20 | IKEA | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.05× | |
| Design Affinity | PREMIUM | 3.01× | |
| Indulgence | JOY | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.78× | |
| Extroversion | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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