A data profile of the people who buy, follow and care about Personal finance in Austria — modelled from more than twelve digital signal sources. Personal finance has an estimated audience of 2,456,113 people in Austria.
The average Personal finance fan in Austria is 42.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Investment, Discounting, Insurance, with strongest over-indexing on Investment (2.05× the country average).
Demographically, the Personal finance audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Personal finance fan in Austria is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Investment.
The key figures that characterise the Personal finance profile in Austria.
48.3% are female, 51.7% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 42.4 |
| Estimated audience size | 2,456,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Personal finance audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.0% |
| India | 4.7% |
Where the Personal finance audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~100K | 1.12× | |
| 02 | Carinthia (state) | ~100K | 1.08× | |
| 03 | Salzburg | ~200K | 1.03× | |
| 04 | Tyrol | ~200K | 0.98× | |
| 05 | Lower Austria | ~300K | 0.96× | |
| 06 | Upper Austria | ~300K | 0.96× | |
| 07 | Styria | ~300K | 0.94× | |
| 08 | Vienna | ~400K | 0.87× |
The strongest cross-interests of the Personal finance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mortgage calculator | Home & Garden | 2.43× | ||
| 02 | Discounting | Shopping | 2.26× | ||
| 03 | First-time home buyer grant | Home & Garden | 2.06× | ||
| 04 | Investment | Business & Career | 2.05× | ||
| 05 | First-time buyer | Shopping | 2.04× | ||
| 06 | Credit cards | Business & Career | 2.03× | ||
| 07 | Insurance | Business & Career | 2.00× | ||
| 08 | Property finder | Home & Garden | 1.99× | ||
| 09 | Starter home | Home & Garden | 1.99× | ||
| 10 | Saving | Business & Career | 1.95× | ||
| 11 | Real property | Home & Garden | 1.82× | ||
| 12 | Investor | Business & Career | 1.73× | ||
| 13 | Home repair | Home & Garden | 1.71× | ||
| 14 | TEDi | Shopping | 1.66× | ||
| 15 | Luxury real estate | Business & Career | 1.64× | ||
| 16 | Real estate broker | Home & Garden | 1.57× | ||
| 17 | Deal of the day | Shopping | 1.54× | ||
| 18 | Finance | Business & Career | 1.52× | ||
| 19 | Home construction | Home & Garden | 1.51× | ||
| 20 | Real estate development | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Healthy Lifestyle | BALANCE | 1.05× | |
| Luxury Orientation | PREMIUM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.35× | |
| Travelling | THRILL | 0.81× | |
| Early Adopter Mentality | POWER | 0.81× |
Personal finance has an estimated audience of 2,456,113 people in Austria, concentrated in Vienna and Lower Austria.
48.3% of Personal finance fans are female, 51.7% are male, with an average age of 42.4 years.
Personal finance fans show strongest brand affinity for Investment (2.05×), Discounting (2.26×), and Insurance (2.0×) over the country average.
Personal finance fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~300K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Personal finance itself, the audience over-indexes on Discounting (2.26×), Insurance (2.0×), Finance (1.52×), and Credit cards (2.03×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Personal finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.