A data profile of the people who buy, follow and care about Personal finance in Netherlands — modelled from more than twelve digital signal sources. Personal finance has an estimated audience of 4,941,477 people in Netherlands.
The average Personal finance fan in Netherlands is 45.6 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Investment, Credit cards, Staatsloterij, with strongest over-indexing on Investment (1.83× the country average).
Demographically, the Personal finance audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Personal finance fan in Netherlands is balanced, around 45.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Investment.
The key figures that characterise the Personal finance profile in Netherlands.
49.9% are female, 50.1% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 45.6 |
| Estimated audience size | 4,941,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Personal finance audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.0% |
| India | 4.7% |
Where the Personal finance audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 1.09× | |
| 02 | Flevoland | ~100K | 1.07× | |
| 03 | Zeeland | ~100K | 1.07× | |
| 04 | Drenthe | ~200K | 1.05× | |
| 05 | Friesland | ~200K | 1.01× | |
| 06 | Groningen | ~200K | 1.00× | |
| 07 | Limburg | ~300K | 0.97× | |
| 08 | Overijssel | ~300K | 0.96× | |
| 09 | Utrecht | ~400K | 0.95× | |
| 10 | Gelderland | ~600K | 0.93× | |
| 11 | Zuid-Holland | ~1M | 0.92× | |
| 12 | North Brabant | ~700K | 0.92× |
The strongest cross-interests of the Personal finance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Express | Business & Career | 2.35× | ||
| 02 | Dow Jones Industrial Average | Business & Career | 2.32× | ||
| 03 | Discount card | Shopping | 2.18× | ||
| 04 | Credit cards | Business & Career | 2.14× | ||
| 05 | Insurance | Business & Career | 1.94× | ||
| 06 | Loyalty program | Shopping | 1.91× | ||
| 07 | Investment | Business & Career | 1.83× | ||
| 08 | Mortgage loans | Business & Career | 1.77× | ||
| 09 | Financial services | Business & Career | 1.75× | ||
| 10 | Mortgage calculator | Home & Garden | 1.65× | ||
| 11 | Estate (law) | Business & Career | 1.65× | ||
| 12 | Real estate economics | Business & Career | 1.65× | ||
| 13 | Real property | Home & Garden | 1.63× | ||
| 14 | High-net-worth individual | Business & Career | 1.63× | ||
| 15 | Carrefour | Shopping | 1.61× | ||
| 16 | Real estate investing | Business & Career | 1.60× | ||
| 17 | Staatsloterij | Games | 1.55× | ||
| 18 | Revolut | Business & Career | 1.55× | ||
| 19 | Property finder | Home & Garden | 1.53× | ||
| 20 | Business class | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.87× | |
| Travelling | THRILL | 0.82× | |
| Social Media Usage | JOY | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.49× | |
| Need for Security | CONSERVATISM | 0.55× | |
| Early Adopter Mentality | POWER | 0.62× |
Personal finance has an estimated audience of 4,941,477 people in Netherlands, concentrated in Zuid-Holland and North Holland.
49.9% of Personal finance fans are female, 50.1% are male, with an average age of 45.6 years.
Personal finance fans show strongest brand affinity for Investment (1.83×), Credit cards (2.14×), and Staatsloterij (1.55×) over the country average.
Personal finance fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~1M), and North Brabant (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Personal finance itself, the audience over-indexes on Credit cards (2.14×), Staatsloterij (1.55×), Insurance (1.94×), and Financial services (1.75×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Personal finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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